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08:58 18/10/2023 FA 23 - MKT 101 - Chapters 8-11 Quiz FA 23 - MKT 101 - Chapters 8-11 Quiz Your Name * Phạm Thanh Thảo Your Student ID * HS180855 is an important element in the marketing mix It is the only element that does not represent costs (1 Điểm) * A) Profit maximization B) Market share leadership C) Price D) Product quality leadership E) The target market uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing (1 Điểm) * A) Cost-based pricing B) Variable cost https://forms.office.com/pages/responsepage.aspx?id=FUgF13Um-UyLP8cCIiudOCZbzYRky_VHsr7GyLh99wxUQTY2S1Y4WEVVVkpLQjg2TU… 1/10 08:58 18/10/2023 FA 23 - MKT 101 - Chapters 8-11 Quiz C) Price elasticity D) Product image E) Customer value-based pricing 5 Which of the following is NOT a challenge presented by the product life cycle that a firm must face? (1 Điểm) * A) All products eventually decline B) Changing tastes, technologies, and competition affect the marketing of the product as it passes through life-cycle stages C) A firm must be good at developing new products to replace aging ones D) A firm must be good at adapting its marketing strategies E) It is difficult to plot the stages as a product goes through them 12 A firm is using when it charges a high, premium price for a new product with the intention of reducing the price in the future (1 Điểm) * A) price skimming B) trial pricing C) value pricing D) market-penetration pricing E) prestige pricing 15 pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share (1 Điểm) * https://forms.office.com/pages/responsepage.aspx?id=FUgF13Um-UyLP8cCIiudOCZbzYRky_VHsr7GyLh99wxUQTY2S1Y4WEVVVkpLQjg2TU… 2/10 08:58 18/10/2023 FA 23 - MKT 101 - Chapters 8-11 Quiz A) Market-skimming B) Market-penetration C) Below-market D) Value-based E) Leader are products and services bought by final consumers for personal consumption These include convenience products, shopping products, specialty products, and unsought products (1 Điểm) * A) Services B) Consumer products C) Line extensions D) Industrial products E) Straight extensions 13 A marketer must be familiar with the five major product mix pricing situations Which of the following is NOT one of them? (1 Điểm) * A) product line pricing B) optional product pricing C) captive product pricing D) unbundled product pricing E) by-product pricing https://forms.office.com/pages/responsepage.aspx?id=FUgF13Um-UyLP8cCIiudOCZbzYRky_VHsr7GyLh99wxUQTY2S1Y4WEVVVkpLQjg2TU… 3/10 08:58 18/10/2023 FA 23 - MKT 101 - Chapters 8-11 Quiz 10 A challenge for management in product line pricing is to decide on the price steps between the (1 Điểm) * A) various products in a line B) product mixes C) product groupings D) product lines E) channel partners 11 Which of the following is NOT a recommended method for companies to tap into their customers as sources for new-product ideas? (1 Điểm) * A) analyzing customer complaints and questions B) relying heavily on customers to know what types of technical products they need C) working alongside customers to get ideas and suggestions D) turning customers into cocreators E) putting customer-created products on the market 12 Product improvements, product modifications, and original products can all be classified as (1 Điểm) * A) pioneer products B) new products C) product strategies D) product extensions https://forms.office.com/pages/responsepage.aspx?id=FUgF13Um-UyLP8cCIiudOCZbzYRky_VHsr7GyLh99wxUQTY2S1Y4WEVVVkpLQjg2TU… 4/10 08:58 18/10/2023 FA 23 - MKT 101 - Chapters 8-11 Quiz E) test products 13 A company sets not a single price, but rather a that covers different items in its line that change over time as products move through their life cycles (1 Điểm) * A) pricing by-product B) pricing structure C) pricing loop D) pricing cycle E) pricing bundle 14 We define a as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need (1 Điểm) * A) private brand B) service variability C) service D) product E) service encounter 15 Of the following, which statement(s) would NOT support a marketskimming policy for a new product? (1 Điểm) * A) The product's quality and image support its higher price B) Enough buyers want the products at that price https://forms.office.com/pages/responsepage.aspx?id=FUgF13Um-UyLP8cCIiudOCZbzYRky_VHsr7GyLh99wxUQTY2S1Y4WEVVVkpLQjg2TU… 5/10 08:58 18/10/2023 FA 23 - MKT 101 - Chapters 8-11 Quiz C) Competitors are not able to undercut the high price D) Competitors can enter the market easily E) C and D 16 Executives, manufacturing employees, and the company's salespeople are all examples of (1 Điểm) * A) external sources for new-product ideas B) internal sources for new-product ideas C) core members of innovation management systems D) research and development team members E) test marketers 17 Your firm added three new products earlier this year to increase variety for customers Two of them failed to reach even minimal sales Which of the following is LEAST likely to have been the cause of their failure? (1 Điểm) * A) The products were priced too high B) The products were advertised incorrectly C) Competitors fought back harder than expected D) Research was too extensive E) The product launch was ill-timed 18 10 Product costs set a(n) to a product's price (1 Điểm) * https://forms.office.com/pages/responsepage.aspx?id=FUgF13Um-UyLP8cCIiudOCZbzYRky_VHsr7GyLh99wxUQTY2S1Y4WEVVVkpLQjg2TU… 6/10 08:58 18/10/2023 FA 23 - MKT 101 - Chapters 8-11 Quiz A) demand curve B) floor C) ceiling D) break-even cost E) experience curve 19 11 With , price is set to match consumers' perceptions of product value (1 Điểm) * A) variable cost pricing B) cost-plus pricing C) cost-based pricing D) value-based pricing E) everyday low pricing 20 Your firm asks you to consult external sources for new-product ideas All of the following are common external sources EXCEPT (1 Điểm) * A) customers B) suppliers C) competitors D) trade shows and magazines E) the firm's executives https://forms.office.com/pages/responsepage.aspx?id=FUgF13Um-UyLP8cCIiudOCZbzYRky_VHsr7GyLh99wxUQTY2S1Y4WEVVVkpLQjg2TU… 7/10 08:58 18/10/2023 FA 23 - MKT 101 - Chapters 8-11 Quiz 21 are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style Consumers spend much time and effort in gathering information and making comparisons about these products (1 Điểm) * A) Shopping products B) Convenience products C) Unsought products D) Industrial products E) Line extensions 22 Product planners need to consider products and services on three levels Each level adds more customer value The most basic level is the , which addresses the question, "What is the buyer really buying?" (1 Điểm) * A) actual product B) augmented product C) core customer value D) co-branding E) exchange 23 Value-based pricing is the reverse process of (1 Điểm) * A) variable cost pricing B) cost-plus pricing https://forms.office.com/pages/responsepage.aspx?id=FUgF13Um-UyLP8cCIiudOCZbzYRky_VHsr7GyLh99wxUQTY2S1Y4WEVVVkpLQjg2TU… 8/10 08:58 18/10/2023 FA 23 - MKT 101 - Chapters 8-11 Quiz C) cost-based pricing D) good-value pricing E) value-added pricing 24 are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort (1 Điểm) * A) Shopping products B) Unsought products C) Specialty products D) Industrial products E) Line extensions 25 Products and services fall into TWO broad classifications based on the types of consumers that use them Which is one of these broad classes? (1 Điểm) * A) industrial products B) specialty products C) supplies and services D) materials and parts E) convenience products 26 New-product development starts with (1 Điểm) * https://forms.office.com/pages/responsepage.aspx?id=FUgF13Um-UyLP8cCIiudOCZbzYRky_VHsr7GyLh99wxUQTY2S1Y4WEVVVkpLQjg2TU… 9/10 08:58 18/10/2023 FA 23 - MKT 101 - Chapters 8-11 Quiz A) idea generation B) idea screening C) concept development D) concept testing E) test marketing 27 14 Which of the following is a reason that a marketer would choose a penetration pricing strategy? (1 Điểm) * A) to ensure the company has the ability to increase prices once demand decreases B) to focus on the rapid achievement of profit objectives C) to appeal to different consumer segments with different levels of price sensitivity D) to create markets for highly technical products E) to discourage competition from entering the market Nội dung tạo chủ sở hữu biểu mẫu Dữ liệu bạn gửi gửi đến chủ sở hữu biểu mẫu Microsoft không chịu trách nhiệm quyền riêng tư thực tiễn bảo mật khách hàng, bao gồm biện pháp bảo mật chủ sở hữu biểu mẫu Không đưa mật bạn Hoạt động tảng Microsoft Forms | Chủ sở hữu biểu mẫu chưa cung cấp tuyên bố quyền riêng tư cách họ sử dụng liệu phản hồi bạn Không cung cấp thông tin cá nhân thông tin nhạy cảm | Điều khoản sử dụng https://forms.office.com/pages/responsepage.aspx?id=FUgF13Um-UyLP8cCIiudOCZbzYRky_VHsr7GyLh99wxUQTY2S1Y4WEVVVkpLQjg2T… 10/10