[...]... the ins and outs of using Facebook for business, without using up a lot of your precious time Divided into easy-to-follow lessons that you can tackle in about 10 minutes each, you learn the following Facebook tasks and topics: Setting up your personal Facebook profile Finding and installing apps Creating a Facebook fan page for your business Claiming your Facebook Places page Combining your business. .. using Facebook goes, there’s only a brief overview of Facebook basics here If you need an introductory guide to get you warmed up, start with Sams Teach Yourself Facebook in 10 Minutes Create a personal Facebook page and get some experience with making Facebook friends, so you know what’s going on 3 Introduction 4 As part of the Sams Teach Yourself in 10 Minutes series of guides, this book aims to teach. .. you use Facebook competently for your business You should definitely use Facebook, though, in your personal life—set up a personal Profile page, “friend” people, “like” businesses that treat you well, and so on Using Facebook in your personal life will help you do a much better job of investing your precious time and money wisely in using Facebook for business Why Your Business Should Be on Facebook. .. not Editing your Places page Supporting multiple locations Driving traffic to your Places page Creating Facebook Deals Creating Facebook Ads Budgeting for Facebook Ads Tracking the impact of your Facebook presence After you finish these lessons, and the others in this book, you’ll know all you need to know to take Facebook for your business as far as you want it to go Who This Book Is For This... business as a whole based on the association This is a tricky area and probably best handled simply by pointing it out to people, or giving them training classes in the proper use of Facebook Examining a Facebook Fan Page for Business 19 As you use your personal Facebook Page, keep an eye on what appeals to you, what you enjoy, and what annoys you This will help you decide what to do for your business. .. “Like” your Facebook fan page and keep them up to date on your online presence They may very well cite your business in a story, or even come to you for a quote when they’re on deadline Such mentions can be very valuable to your business Comparing Personal and Business Facebook Pages Your Facebook business presence has a number of moving parts, which all relate to each other This book’s lessons go into detail... them The following is a brief look at the concept of a personal Facebook Page, and then a popular business fan page is dissected in comparison Your Personal Facebook Page You should have a personal Facebook Page before creating a business Facebook presence Why? Because it’s very difficult to create an effective Facebook business presence if you don’t know how Facebook works for its users In fact, if you’re... yourself, you may well make “tone deaf” mistakes in how you present your business online NOTE: The Facebook Presence If you have little previous Facebook experience, you might want to stop here and create a personal Facebook Page I give a brief tour Comparing Personal and Business Facebook Pages 17 in Lesson 2, “Setting Up a Business- Friendly Profile Page,” but you’ll probably need something more in- depth... can use Facebook Places and Deals to actually bring people into your physical location, call you, order online—however you do business It’s easy to measure the results of these efforts and to justify just the effort you put in To not be left out Every time someone looks for your business on Facebook and can’t find it, that’s a negative for you If they then look for a competitor and do find them instead,... people who “Like” the Amazon.com Facebook Page As shown in Figure 1.6, 22 LESSON 1: Introducing Facebook for Business Tabs (links to major sections) I go into more detail about tabs in Lesson 9, “Claiming Your Places Page,” which discusses Facebook Places Amazon.com has the traditional Info tab, which tells you something about the business It also has added a tab for their Twitter feed about deals, . Yourself Facebook for Business in 10 Minutes 3 Finding and Installing Apps 43 Choosing Apps for Business and Pleasure 43 Looking for Facebook Apps 45 Summary 52 4 Choosing Your Facebook Business. Teach Yourself Facebook for Business in 10 Minutes 10 Creating Facebook Deals 141 Understanding the Advantages of Facebook Deals 141 Finding Out If You Can Offer Facebook Deals 145 Thinking Up. 91 v Contents 7 Setting Up Your Business Fan Page 99 Creating Core Settings for Your Business Fan Page 99 Entering Basic Information 100 Adding a Profile Picture 102 Adding and Managing Apps 103 Changing Mobile