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ĐỀ XUẤT BRAND GUIDELINE CHO MỘT THƯƠNG HIỆU YOGA (bản tiếng anh)Mục lục01. Option 1 (phương án 1)02. Option 2 (phương án 2)03. Option 3 (phương án 3)04. Social media checklists (danh sách công việc về các phương tiện truyền thông mạng xã hội)
A YO G A BRAND BRAND GUIDELINE © N g u y ễ n Th ị P h n g Trin h – 10 202 OPTION © N g u y ễ n Th ị P h n g Tr i n h | B r a n d g u i d e li n e | 2 PRIMARY LOGO COLOR PALETTE DESIGN ELEMENTS ABOUT CONTACT #185558 #36895D #E4A921 #D9CAA3 LOCATIONS FONTS Heading: Avenir Next LT Pro – Demi SUBMARK BOOKING Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ? @ , : $ % & * ; ! Body: Avenir Next LT Pro Light – Normal Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ? @ , : $ % & * ; ! OPTION © N g u y ễ n Th ị P h n g Tr i n h | B r a n d g u i d e li n e | 2 PRIMARY LOGO COLOR PALETTE DESIGN ELEMENTS ABOUT CONTACT #054D65 #007A87 #D87821 #D0AF72 LOCATIONS FONTS Heading: Univers – Bold SUBMARK BOOKING Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ? @ , : $ % & * ; ! Body: Univers – Normal Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ? @ , : $ % & * ; ! OPTION © N g u y ễ n Th ị P h n g Tr i n h | B r a n d g u i d e li n e | 2 PRIMARY LOGO COLOR PALETTE DESIGN ELEMENTS ABOUT CONTACT #18454B #5C7F79 #C9BEAA #B78627 LOCATIONS FONTS Heading: Source Sans Pro SemiBold – Normal SUBMARK BOOKING Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 ?@,:$%&* ;! Body: Source Sans Pro – Normal Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 ?@,:$%&* ;! SOCIAL MEDIA CHECKLISTS © N g u y ễ n Th ị P h n g Tr i n h | B r a n d g u i d e li n e | 2 CHECKLISTS - FACEBOOK I Facebook URL IV ABOUT section Create a custom URL for Fan Page SHORT & LONG sections filled out + a link to website + contact info II Cover photo Desktop size: 820px*312px Requirements: benefits are clearly explained & keywords are included Mobile size: 640px*360px V Link to other channels Design: brand/service + tagline Link Fan Page to “Work” section of personal profile Description for cover photo + a link to website Link Fan Page to Website Fan Page URL listed on business cards, email signatures, etc III Profile image Size: 180px*180px VI Post planning Design: professional portrait or logo Post types: images, text, videos, links Post frequency & engagement with Fans CHECKLISTS - WEBSITE I Before building Written content + professional images Purpose define: business+ ecom (booking service) website Optimize website (keywords, page structure, alt text, links, URLs) Add Booking add-in (+ payment gateway) Way to build: - Hire a web designer - Wordpress - Choose a web builder platform (Haravan, etc.) → choose price plan Edit site for mobile-friendly view Link to Social media (Facebook, Instagram, etc.) Buy domain III After Publishing II Building Set up Google Analytics Choose template Test site speed Choose color scheme Analyse Google Analytics results Edit page layout (matching brand identity) Use heatmap to explore UX NGUYỄN THỊ PHƯƠNG TRINH (84)842792779 (Zalo/Whatsapp) trinh.tpn@gmail.com