Electronic Commerce Welcome Email: ttqnguyet@hcmut.edu.vn Course outcomes Understand electronic commerce concepts Be able to analyze electronic commerce problems from business, economic, and technology viewpoints Are equipped with necessary technological foundations to develop/maintain/improve electronic commerce solutions Know how to plan and execute electronic commerce projects Develop teamwork and presentation skills Course content (8 weeks) — — — — — — — — — — — — Week (w39) Introduction to electronic commerce (Teacher) Week (w39) Electronic commerce environment (Teacher) W40: OFF – Open discussion on E-learning (Q&A) Week (w41) Pricing issues (Teacher) Week (w42) Design principles (Teacher) W43: Submit stage of project Week (w43) Review stage 1, Digital marketing (Topic 1, 2) Week (w44) Security mechanisms & electronic payment (Topic 3, 4, 5) Week (w46) Other topics in e-commerce (Topic 6, 7) Week (w47) Project management and planning (Teacher) W48-50-51: OFF – prepare for project Week (w52) Presentation & review Grading • • • • No midterm exam Presentation: 20% Project: 30% Final exam: 50% • Around 50 multi-choice questions in 60’ • Additional writing questions maybe provided • Open-book (NO laptop, phone, tablet) • Missing any score => Fail the course • quizzes/surveys at classes for attendance check è missing of è fail the course Project • • • • Developing an e-commerce system with • • Business & revenue model (business canvas model) Implementation (web, mobile, framework) • • Survey (use Google form) Demo • • About students per group Send group information to my email before October 4th • • • • Business plan (PDF) Technical report (PDF) Source code (git repo) Details will be written at E-learning website • • Demo on the two last weeks Time for each group: 20 to 25 minutes • • • Web/mobile front end design Using e-commerce framework or provided API (random) Payment gateway Grouping Results Deadline Presentation topic • Topic Digital advertising (Google, Facebook ads, Zalo ads, etc.) • Topic SEO and measurement tools • Topic Security in e-commerce systems • Topic Blockchain & Bitcoin in e-commerce • Topic Electronic payment & wallet – Momo • Topic Third party shipping service – GHN • Topic E-commerce framework (woo-commerce, open cart ) • Topic Others Questions?