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Nowadays, consumers are overwhelmed by a massive amount of online and offline advertisements If the marketing message is not relevant to consumer needs, it can easily be overlooked IMC helps to commun. Nowadays, consumers are overwhelmed by a massive amount of online and offline advertisements. If the marketing message is not relevant to consumer needs, it can easily be overlooked. IMC helps to communicate the brands messaging with customers through various communication channels to create brand awareness. Consumers tend to interact with brands through blogs and digital interfaces; therefore, IMC is a costeffective tool for Cakeingredients Marketing. Companies can view the performance and success of campaigns and communication tactics as a whole picture, not as fragmented pieces.ToolExamplePurposeCustomer segmentsAdvertising Internet, Metro ads, product and company brochures distributed by promoters in some Shopping Malls, participating in Restaurant Days.Efficiently provide a large audience with information about bakeryingredient shops existence in the area, available products and prices.Create interest in Cinnabon products through target audience Customer segments of all ages in the nearby area
Nowadays, consumers are overwhelmed by a massive amount of online and offline advertisements If the marketing message is not relevant to consumer needs, it can easily be overlooked IMC helps to communicate the brand's messaging with customers through various communication channels to create brand awareness Consumers tend to interact with brands through blogs and digital interfaces; therefore, IMC is a cost-effective tool for Cakeingredients Marketing Companies can view the performance and success of campaigns and communication tactics as a whole picture, not as fragmented pieces Tool Example Purpose Advertising Internet, Metro ads, product Customer segments Efficiently provide a and large audience with segments of all company brochures information distributed bakery-ingredient by about ages shop's existence in the Shopping area, Malls, in Restaurant in the nearby area promoters in some participating Customer available products and prices Create Days Cinnabon interest in products through target audience Sales Promotion Exhibit Samples in shopping Malls next to the bakery and the possible customers, discount coupons, bonus packs, contests, point-of-purchase material, field Allow prospect Customers who customers to examine live in nearby districts or and experience close to the shop product Customers who Attract customers by visit Shopping reducing the price Malls Offer extra products frequently marketing for free to increase the value Personal selling Direct marketing Advice on how to use products at home, creation of personalized cupcake designs, politeness and product awareness of salespersons Customer care line, Internet & Social promotion Public Relations media Public appearance, media relations, voluntary work Attract attention and create excitement It helps to build connections with New customers of all ages customers, educate them about product Create loyal users Reaching target audience Requiring direct response Create positive image Build relationships with customers and future business partners Younger population with Internet access, active users of social networks All customer segments, older people and families with kids Social media marketing is a tool used to achieve marketing plan objectives and goals, attract visitors to various websites, build and increase brand awareness, and create and maintain communication with publicity Nowadays, social media marketing has become extremely popular, and many organizations use it more than traditional marketing tools, or even instead of it ...marketing for free to increase the value Personal selling Direct marketing Advice on how to use products at home, creation of personalized cupcake designs, politeness and... older people and families with kids Social media marketing is a tool used to achieve marketing plan objectives and goals, attract visitors to various websites, build and increase brand awareness,