TEAMFLY Team-Fly ® [...]... you do it, the better your chances of staying out front In a street fight, a surgical strike may save your life but a “flurry of blows” keeps your enemy off balance and sets you up for the big hit 14 making sense of strategy BEATING THE ODDS Business is always a gamble It involves a lot of guesswork There are few certainties and many possibilities While there’s plenty of information about most things... unspoken cry is, “In the face of these realities, I’m helpless!” What nonsense! The fact is, you have a huge amount of influence over your own fortunes No matter how you’re performing today, and no matter what 18 making sense of strategy conditions prevail around you, you can probably change things dramatically You can fix your company if it’s sick You can grow your sales and profits You can improve your... MANNING P.S In the spirit of good conversation, please let me know what you think of Making Sense of Strategy You can e-mail me at strategist@tonymanning.com My website—www.tonymanning.com—has lots of other information you may find helpful introduction 5 This Page Intentionally Left Blank 1 CONTEXT CONTEXT T he purpose of a leader is to create a context in which people will perform to their potential... to continually reinvent your organization so that it “fits” the emerging conditions around it, to create new “S-curves” that keep your sales and profits on an upward path, defying the gravitational pull of “more of the same” (Figure 1-2) 12 making sense of strategy GROWTH TIME FIGURE 1-1 Every living thing goes through a fairly predictable life cycle Most companies die shortly after RESULTS birth On... Executive.” The heroes of one winner are “little people” and a couple of mice And there are any number of titles promising the wisdom of dolphins or foxes or wolves; the inspiration of eagles; lessons from some ancient Japanese warrior, Bushmen hunters, the Marines, or a trendy Californian chef; or insights from survivors of aircraft crashes, cancer, or a cocaine habit Most of the people I talk to... Some do it even less often and less regularly Between stabs, life goes on, and issues that screamed for attention yesterday are forgotten by the next planning meeting Today’s boldest, bravest intentions take so long to turn into action that people laugh them off and keep busy with stuff that really matters But worst of all, this stop-start, quantum-leap approach 16 making sense of strategy ensures that... politics, business is the art of the possible Making Sense of Strategy will help you make things possible Whether you’re a practicing executive, a student or teacher of management, an investor, an investment analyst, or a business journalist, this book will help you make a difference There are many questions in the pages that follow You can use them to diagnose the current health of your organization by... business 2 making sense of strategy Books for managers fly faster and in greater numbers onto the shelves Some have serious titles and clunky prose that ensure that most readers won’t get past Chapter 1 Others are catchier and jammed with bullet points and checklists Many best-sellers of the past two decades have been written as if for idiots Parables are popular, and “Bill” and “Mary” feature in lots of them,... about them in the pre- 4 making sense of strategy sent tense Or you can use them to create tomorrow’s strategy by considering what might be Both approaches are worthwhile And remember—the first answer is seldom the only one or the best one So keep digging The more you ask, the more likely you are to get past the superficial stuff and hit gold! TONY MANNING P.S In the spirit of good conversation, please... to plow through 300 or 400 pages of turgid theory? This book is the antidote It may be the last business book you’ll ever need to read It certainly should be the first For it tells you everything you need to know about strategic management, yet you can read it in less than an hour (So that leaves you the rest of your life to actually get things done!) Making Sense of Strategy is based on the latest . that more of the same is the kiss of corporate death, in reality it’s the order of the day. And those who warn about it most are often its most ardent advocates. Managers try hard to create the. Team-Fly ® Best, too, that you sort through your toolkit and quickly toss out some of the junk that’s taking up your time and attention. Like most executives, you prob- ably have stuff in there. difference. There are many questions in the pages that follow. You can use them to diag- nose the current health of your organization by thinking about them in the pre- 4 making sense of strategy sent tense.