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Dự án cuối khóa môn học Prototype, chương trình thạc sỹ quốc tế thiết kế tương tác và cải tiến.Ngôn ngữ tài liệu: Tiếng Anh. Phù hợp tham khảo cho các sinh viên có nhu cầu học về UX, UI. Tài liệu đạt điểm 91 trên 100 cho dự án cuối kỳ.
Giftiful 111AT8403 Dang My Linh Why Giftiful? Should I develop an application for Suggesting gift? Just only suggest ?! Reality check User Interview Surfing website Chat GPT Can you list down the events you have to buy gift annually? The vital of buying gifts? What are the problems people often face to when buying a gift? What difficulty you often face to when buying a gift? How much time people use for buying gifts? Difference in culture when buying and receiving a gift? How you solve with these difficulties? Baby shower buying gift issues? Why people buy Christmas gifts after Christmas? Is there any confusing gift-giving situation you faced to before? Academic check Set final goal and phased milestones to coordinate the time of delivery of purchased items to the set deadlines Purchased items can be delivered separately as reward for completing each phased milestone Push reminder to self-monitor the progress Share to Facebook to invite friends to see your progress Perceived Risks (Financial risks, product risk, convenience risk and non-delivery risk) negatively impact attitude toward online shopping Finding – Affinity map I don’t know What I should buy I don’t know Where I should buy • Limited budget • • Forget the day Afraid of timeline • Is there any not appropriate – making wrong choice Afraid of blind buy • Online Offline Too far – limited time Not available I don’t know How to give the gift I don’t know Whether she/he likes it Gift etiquette Her/His emotion Romantic/Surprising /Horrible way?! Her/His experience Finding – From survey I buy a lot of gifts a year I need goals & constant feedback No It depends Especially on their network ( introvert/extrovert people) Covid-19 affected the number of gifts they bought Ready to use an app can help them deal with buying gifts Especially for the receivers they not know much (Eg: Hosts of a party) Need community help / personalized help I spend a lot of money on gifts Time to consider No They treasure the spiritual values more Vary From – days Finding – Google & Chat GPT Culture Personal reasons Some cultures place a strong Eg: Person who plans not to bear emphasis on the act of giving a child in their life sometimes and doesn’t feel comfortable when receiving gifts, while others may not being invited to a baby shower In some cultures, it may be A person’s religion/eating habits customary to give gifts that are Delay buying gift not only because practical or useful, while in of post holiday sales, but also other others, more sentimental or reasons Eg: celebrate at a later personal date Special occasion falls right preferred gifts may be after that holiday Wrap-up Target audience Buyers who are stuck with buying gifts (before – during – post gift shopping) Goals Help individual & business in buying gifts with: • The fastest speed • The most appropriate etiquettes • The most reasonable budgets • The most memorable giving ways Giftiful = Beautiful + Meaningful Solution Problem Limited budget Afraid of timeline Making wrong choice Gifts-giving etiquettes Perceived risk (Fake products,…) Receiver’s/Buyers’ emotion Connection Education Enhance regcognition Personalized gifts Push reminder Set final goal by rewards App User Flow Wire Frame Prototype Thank you 111AT8403 Dang My Linh ... Education Enhance regcognition Personalized gifts Push reminder Set final goal by rewards App User Flow Wire Frame Prototype Thank you 111AT8403 Dang My Linh ... know Where I should buy • Limited budget • • Forget the day Afraid of timeline • Is there any not appropriate – making wrong choice Afraid of blind buy • Online Offline Too far – limited time Not... ( introvert/extrovert people) Covid-19 affected the number of gifts they bought Ready to use an app can help them deal with buying gifts Especially for the receivers they not know much (Eg: Hosts