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Organization theory and design: Lecture 5 provides students with content about: Miles and Snow’s strategy typology; opposite of prospector; how to create effectiveness; design is an outcome of strategic choice;... Please refer to the lesson for details!
Lecture Miles and Snow’s Strategy Typology Typology Prospector: • Strategy is to innovate, take risks, seek out new opportunities, and grow • Suited to dynamic, growing environment, where creativity is most important Defender: • Opposite of prospector Typology Analyzer: • Tries to maintain a stable business while innovating on the periphery • Midway between prospector and defender strategies • Some products for stable and some for dynamic environment Reactor: • Strategy is not really a strategy at all • They respond to environment Strategy and Design Interplay • Create a fit between internal characteristics of the company and the environment • Efficiency • Effectiveness • Strategy and design • Design is an outcome of strategic choice • How to Create Effectiveness ... prospector and defender strategies • Some products for stable and some for dynamic environment Reactor: • Strategy is not really a strategy at all • They respond to environment Strategy and Design... Interplay • Create a fit between internal characteristics of the company and the environment • Efficiency • Effectiveness • Strategy and design • Design is an outcome of strategic choice • How to Create...Typology Prospector: • Strategy is to innovate, take risks, seek out new opportunities, and grow • Suited to dynamic, growing environment, where creativity is most important Defender: