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Organization theory and design: Lecture 4 provides students with content about: organizational purpose; strategic management; process of strategic management; porter’s competitive strategies; low-cost leadership;... Please refer to the lesson for details!
Lecture Organizational Purpose Strategic Management • Primary responsibility of top management is to determine an organization’s goals, strategy, and design, therein adapting the organization to a changing environment • Organization design is the administration and execution of the strategic plan – External and internal environment • This is the area where role of organization theory comes in Strategic Management • Internal and External Environment • SWOT Analysis • Capability Process of Strategic Management • Goals/objectives: – Must be SMART • Vision • Mission • External environmental assessment: – Opportunities and Threats – Resources availability Process of Strategic Management • Internal environmental assessment: – Strengths and Weaknesses – Distinctive or core competencies – Leadership style – Past performance • Matching of the two assessments Process of Strategic Management • Generation of strategies – Strength threat (ST), strength opportunity (SO) etc • Selection of strategies • Implementation • Problems in implementation Strategic Management • Difference between goals and strategies • e.g 15% annual sales growth, through – Advertising – Motivated sales force • Two models of formulating strategies: • Porter’ model • Miles and Snow model Porter’s Competitive Strategies • Differentiation • Low-cost leadership • Focus • How companies decide the strategy • Strategy and structure ... management is to determine an organization? ??s goals, strategy, and design, therein adapting the organization to a changing environment • Organization design is the administration and execution of the strategic... execution of the strategic plan – External and internal environment • This is the area where role of organization theory comes in Strategic Management • Internal and External Environment • SWOT Analysis... environmental assessment: – Opportunities and Threats – Resources availability Process of Strategic Management • Internal environmental assessment: – Strengths and Weaknesses – Distinctive or core