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For Steve Jobs and Bill Ford, Microsoft and 3M, a new business model of innovation has become the driving force behind their success. With strong leadership and a disciplined process, today’s leaders are creating more than great products—they are taking the role of innovation beyond R&D, placing it squarely at the center of the organization’s core competencies and changing the very nature of the customer experience. Packed with examples and stories about the way innovation takes place inside dozens of next-generation global organizations, The Innovation Zone takes a first-hand look behind the glitz of the latest gadgets to explore the methods, tools and behaviors that build increasing market value for the company, respect for the brand and long-term competitive dominance. This new playbook for developing and leading a culture of innovation debunks the traditional thinking that it all begins as a single invention or flash of insight. Instead, the author’s Innovation 2.0 framework, assessment tools and techniques and classic examples—from NASA and the space suit to the Sony Walkman and GM’s OnStar—demonstrate how the Seven Lessons of Innovation can be learned by any leader committed to creating a protected space where ideas are identified and evaluated, and championing the process throughout the organization.
[...]... remove the hand! The motto these companies seem to follow is, “Where there’s smoke, there’s a committee.” How many markets pass companies by, how many new opportunities get grabbed up by competitors, how many employees take good ideas elsewhere because their companies lack the awareness of themselves, their abilities, and their markets? In short, how many companies fail to feel the heat of the market... resulted from the view of a fragile blue marblelike Earth as seen for the first time from the Apollo moon missions We can look back with much greater clarity on the moment the world changed, and when the challenges of the future were created, than we ever could looking forward Unfortunately, when we ask ourselves how innovation will shape the future, we are forever stuck in the past Generations of Innovation. .. bag for sure But what is clear to me is that we will need to re-innovate the very notion of innovation by leaving behind much of the baggage and legacy of what innovation has meant and how it has, and in many cases how it has not, been taught Re -innovation is about rethinking how we create value For example, Amazon.com fundamentally re-innovated the bookstore from the outside in by personalizing the. .. into the workforce When they arrive, their ability to innovate will make the rest of us appear to have been asleep at the wheel, if we were even in the driver’s seat at all! Keep in mind that you probably can’t teach people innovation any more than you can teach them good judgment, but you can teach them how others have been innovative You can teach the tools of innovation and you can illustrate the. .. being able to innovate their way out of a paper bag It’s why the ranks of the Fortune 500 change so frequently; the average life span of a Fortune 500 company is less than ten years The other thing to keep in mind is that innovation is clearly not a new topic The forces of globalization, the unrelenting pressures all companies face to cut costs, the acceleration of markets due to the Internet, a growing... too complex to allow for the option of standing still We need a new set of rules for business innovation in marketing, processes, and partnership—now The Five Laws of Innovation I call the basic new truths the Five Laws of Innovation: the immutable laws followed by every organization that is able to sustain innovation for any reasonable period of time THE FIVE LAWS OF INNOVATION I Innovation is dangerous... my mother and father I owe deep appreciation for imbuing me with the spirit of curiosity and tenacity to pursue my dreams, and the opportunity to do so, whatever the odds To my brother, who has the sharpest wit of anyone I know, my thanks for building the foundation that launched Delphi and for being there through all the ups and downs of growing a business To my wife, Debbie, my undying love for her... in the market, and as a result to innovate The heat is the intensity of that market shift Slowly begin lowering your hand and stop when the heat is intense enough for the company to take positive innovative action How close did you get? Five inches? Two? Barely touching the surface? Some companies need to smell burning flesh before they take action Even then, the action may be to figure out what the. .. buying books Bright Horizons re-innovated child care by bringing it to the workplace Apple re-innovated the music industry by radically altering how both content and value are transferred between artist and consumer Yet, what none of these companies or the many more we will look at in the book—did was to invent the products or services upon which they built their amazing success Bookstores, child care,... until How many employit’s too late to innovate in their business? ees take good The question that has occupied me for years is why ideas elsewhere some companies react while others are rendered helpbecause their lessly numb That’s what I try to answer in this book companies lack Keep in mind, however, that innovation, by its the awareness of nature, is built of constantly changing forces Solving this themselves, . iii THE ZONE INNOVATION HOW GREAT COMPANIES RE-INNOVATE FOR AMAZING SUCCESS THOMAS M. KOULOPOULOS Davies-Black Publishing Mountain View, California 00 InnovationZone_FM_v3b:Layout. understanding of how to swing the bat, how to anticipate the pitcher, and how to play the wind and the ballpark. In the context of an organization the rules are