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This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal. This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more. Sellers using PayPal can help buyers make transactions as part of their regular networking on posts, blogs, tweets, podcasts, videos, group-sites, and more. This book provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.
[...]... are eager to fully utilize social media to grow their businesses In The PayPal Official Insider Guide to Social Media, you will learn the following: • How to navigate the social media landscape • The best way to plan and implement a social media branding strategy • How to create content for social media networks • How PayPal tools provide an effective ecommerce solution that works with your social media... where transactions occur on the Internet, most often you’ll find PayPal The PayPal Tool Before we learn how PayPal aligns with social media and the various tools for social media that are out there, it’s important to have an understanding of the basics of PayPal PayPal is often referred to as an online payment tool, but in reality that description is far off the mark What PayPal offers its users is... credit card to be dropped into their account Once your money arrives, PayPal will immediately turn around and credit the retailer’s PayPal account with the money from the transaction—minus (and this is important) applicable fees At the same time, the retailer will be notified that the funds are in the retailer’s account 9 The retailer can, when it’s convenient, withdraw the funds from the PayPal account... Presence Part 3 A SOCIAL MEDIA SALES PLAYBOOK 6 Connecting with Social Media Customers 7 Transforming Social Relationships into Customers 8 Creating Content for Social Media 9 Sharing with Rich Media Part 4 MONETIZING SOCIAL MEDIA WITH PAYPAL 10 Using Promotions to Generate More Sales 11 Evaluating Your Social Media Success 12 Integrating PayPal with Websites 13 Customizing Payment Options with PayPal 14 Securing... PayPal Tools for Non-Profits 16 10 Ways to Profit Through Social Media Bonus chapters mentioned in this eBook are available after the index Contents Foreword Introduction Part 1 UNDERSTANDING PAYPAL FOR SOCIAL MEDIA 1 Learning How PayPal Works The PayPal Tool Why Use PayPal? How Much Would You Pay? Learn More The Last Word 2 Charting the Social Commerce Landscape Social Business Transaction Tools Social. .. cultures today, however, the need for face -to- face communication has faded somewhat The advent of the telephone and the automobile redefined the nature of communities But while modern ways may have changed the structure of the community, we have not done away with our need to be together After all, we still love to socialize We see this now in the popularity of new social media, as technology enables us to. .. Commerce Tools The Last Word 3 Choosing PayPal for Social Media Isn’t This a Wallet? Where PayPal Fits in Social Media The Last Word Part 2 CHOOSING SOCIAL MEDIA PRESENCE 4 Mapping the Social Media Landscape and Key Websites Getting the Lay of the Land Make Friends with Facebook Direct Your Action on YouTube Twitter Your Business And The Rest The Last Word 5 Planning Your Social Media Brand Presence The. .. Fraud The Last Word 15 Using PayPal Tools for Non-Profits The Problem: How to Make It Easy? The Solution: Social Media Donation Acceptance Using FundRazr The Last Word 16 10 Ways to Profit Through Social Media 1 Set Your Strategy 2 Research Your Audience 3 Join Conversations 4 Find the Right Tools 5 Create Relevant Content 6 Use Rich Media 7 Listen to Customers 8 Build Community 9 Collaborate with Your... If the website uses only PayPal for transaction handling, and you have followed PayPal s instructions and inserted the correct HTML code onto the Buy button, then PayPal will be sent a command and will take over the remainder of the transaction process If there are other payment options, PayPal will receive the information and take over the process later (in Step 4) You can, if you want, shop for other... understand the basics of social media and how to engage and prosper in conversations with their customers Part 1 Understanding PayPal for Social Media 1 Learning How PayPal Works Wherever there are people, there has always been a way to get stuff From the earliest days of hanging around the savannah, trying to get something to eat and avoid being eaten, people have always desired stuff and needed a way to . h2" alt="" The PayPal Official Insider Guide to Social Media Make money through viral marketing Brian Proffitt The PayPal Official Insider Guide to Social Media Brian. affiliation with the owner of the trademark. ISBN 13: 97 8-0 -3 2 1-8 048 0-8 ISBN 10: 0-3 2 1-8 048 0-5 9 8 7 6 5 4 3 2 1 Printed and bound in the United States of America For