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9. Nakitech_Social Media Marketing
Social Media Marketing Presenter: Nguyen Anh Duc – CEO Nakitech Corp Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Facebook, Twitter, LinkedIn These are the Powerful platforms where Social Media Marketers works on Social Media Marketing is all about reaching out the customers on Social Networking websites It is the art of using social media to increase awareness of the concerned brand and a great source for generating traffic on your website • But not everyone can it You need to be smart to generate traffic as the competition is high and you need to create and market something that people would love to read and share The right guidance at the right time is what you need nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • We have a designed a module for you that will help you in creating Social Media Plan for your product How you can leverage Social networking websites for B2B, B2C lead generation and Personal Branding You will get to measure ROI of Social Media and discuss various case studies to get a detailed insight in Social Media Marketing nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Social Media Marketing Course Modules • Social Media Marketing • Facebook Marketing • Twitter Marketing • LinkedIn Marketing • Google+ Marketing • Best Practices • Social Media Marketing • 5C's of social media marketing strategy nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Social media optimization • UGC (Wiki travel, Yahoo Answer, Askville by Amazon, VibeAgent) • Blograrma (Blogs, RSS, Microblogs) • Videos (YouTube, AOL, Google Video, Yahoo Video) • Personal Social Networks (MySpace, Facebook, LinkedIn) • Photos ( Instagram, Flickr, SmugMug , PhotoBucket) • Bookmarking (Digg, StumbleUpon, Faves) • Articles, PR, News, Events nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Social networking world map • Social Advertising • Advantages of Social Advertising • Steps for creating a social media campaign • • • • • • • • Plan your social media campaign Ad formats on social media Know your target audience Select your social media platform Create content for your campaign Select your campaign budget Track, improve and respond Social media KPI • • • • Lead generation Increasing your following Influencer outreach Social media marketing tools nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Facebook Marketing • Facebook Overview • Types of profiles • Facebook pages • Advantages of creating Facebook pages for businesses • Page design principle • Tips for creating Facebook pages • Significance of Facebook Marketing • Advantages of Facebook Marketing nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Marketing opportunities on Facebook • Posts • Sponsored stories • Facebook Groups • Developing a Facebook Marketing Plan • Creating a page • Building your Audience • Promoting your Page • Advertising your Page • Measuring your Ad • Adding Social Plug-ins nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • • • Adding a Badge to your Website/blog Tracking with Facebook Analytics Developer Tools and Apps nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Twitter Marketing • Twitter statics • Twitter, an effective marketing tool • Twitter Marketing strategies • Twitter Marketing Steps • Set up your personal twitter profile • Plan your twitter content strategy • Know your competitors • Building your Audience • Engage with your audience • Enhance your website with twitter nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Advertise with twitter • Analyze your results • Twitter Metrics • Engagement • Response time • Response rate • Reach • Potential impressions • Twitter Analytics tools • HootSuite • Followerwonk • Buffer,etc nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net LinkedIn Marketing • Set up your personal LinkedIn profile • Build your network • Use LinkedIn Groups • Explore pro account features • Setup your company page • Advertise with LinkedIn • Sponsored InMail • Content Ads • Sponsored Updates nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Premium Display Advertising • Self service Advertising • LinkedIn Advertising Metrics • Promote your website with LinkedIn • Analyze your results • LinkedIn Analytics Tool • Simply Measured • Linked Maps • Buffer • Sproutsocial, etc nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Google+ Marketing • Features • For Business • Marketing Opportunities • Google+ Marketing Steps • Setting up your personal profile • Creating a business page • Create a local business page • Planning your content strategy nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Building audience • Circles • Communities • Hangouts • Promoting your business • Add social plugins • Linking your website with Google + page • Connecting Google+ page to Adwords Account • Measuring your social presence on Google+ pages • Analytics tool • Google Analytics • Engagor • Plusya nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net THANK YOU ! Nam Kinh Technology Corporation (Nakitech Corp) • • • Address: Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, Ward, District, Ho Chi Minh City Hotline: 0935 982 718 – 0907 053 773 Email: info@nakitech.net Website: http://www.nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net ... Modules • Social Media Marketing • Facebook Marketing • Twitter Marketing • LinkedIn Marketing • Google+ Marketing • Best Practices • Social Media Marketing • 5C's of social media marketing strategy... in Social Media Marketing nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Social Media Marketing Course Modules • Social Media. .. platforms where Social Media Marketers works on Social Media Marketing is all about reaching out the customers on Social Networking websites It is the art of using social media to increase awareness