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5. Nakitech_Advertising Campaign
Advertising Campaign Presenter: Nguyen Anh Duc – CEO Nakitech Corp Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Online Marketing is one of the most important parts of digital marketing It is advertising a product or service using internet as medium to attract customers In online advertising, a small businessman/ local vendor can compete with big brands like Flipkart, Snapdeal and Amazon if proper advertising strategy is implemented • Types of ads • Pay Per click - Ads posted on various websites where you only pay for displaying the advertisement if somebody clicks on it and lands up on your website • Cost per thousand Impressions- where you pay for every thousand users that see the advertisement nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Banner ads, blog ads, social networking website ads and classified ads are some of the other forms of online advertising Moreover, you can track each and everything like impressions, clicks for your website nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Advertising Campaign Course Modules • Online advertising • Types of online Ads • Advertising campaign • Steps in planning an Ad campaign • Monitoring effectives of online ads • Best Practices for online advertising nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Online advertising • Terminologies • Introduction to online Advertising nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Types of online Ads • Text • Graphic • Banner ads • Static • Animated GIF • Flash • Context Linked • Search linked • Pop-up • Sidebar nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Floating • Unicast • Interstitial • Video • Audio • Mediums used for online advertising • Websites(affiliate marketing) • Social network sites • Search engines • Ezines • Blogs nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Advertising campaign • Things to consider before opting for advertising Campaigns • Key elements of advertising campaign • Common mistakes in ad campaigns nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Steps in an Ad campaign • Understand the audience • Select Ad Medium • Market Research • Set objectives • Determine campaign budget • Determine ad strategy • Design impressive content launch your campaign • Track your campaign • Learn and refine nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Monitoring effectives of online ads • Post Ad-Campaign report • Executive summary • Industry component • Learning component • Communication and readability • Relevant use of tables, figures and charts nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Best Practices of online Advertising nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net THANK YOU ! Nam Kinh Technology Corporation (Nakitech Corp) • • • Address: Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, Ward, District, Ho Chi Minh City Hotline: 0935 982 718 – 0907 053 773 Email: info@nakitech.net Website: http://www.nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net ... nakitech.net nakitech.net Advertising campaign • Things to consider before opting for advertising Campaigns • Key elements of advertising campaign • Common mistakes in ad campaigns nakitech.net Namkinh... nakitech.net nakitech.net Advertising Campaign Course Modules • Online advertising • Types of online Ads • Advertising campaign • Steps in planning an Ad campaign • Monitoring effectives of online... an Ad campaign • Understand the audience • Select Ad Medium • Market Research • Set objectives • Determine campaign budget • Determine ad strategy • Design impressive content launch your campaign