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3. Nakitech_SEO and Web Traffic
SEO and Web Traffic Presenter: Nguyen Anh Duc – CEO Nakitech Corp Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Search Engine Optimization - A great way to increase website traffic Search engine optimization provides a way to optimize the traffic on the website by improving the website ranking on search engines and helps a business website to appear on the first page of a search engine • This Module will give you an insight about how search engines work and develop SEO strategies nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net SEO Course Modules • How Search Engines Works? • Introduction to SEO • Factors to get higher ranking in search results • SEO Process • SEO Tools • SEO ROI • Search Engine Penalties • SEO Best Practices • Increasing Website Traffic nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net How Search Engines Works? • What is a search engine? • Classification of search engine • Terminology Required • Working of search engine • Search Engine Indexing • Local Search and SEO • Local Ranking Factors • How Search engine rank pages • Page Rank • Crawl Rate nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Introduction to SEO • What is SEO • Why Search Engine Optimization • Evolution of SEO • Google universal search and SEO • SEO keywords • On-page/On-site Optimization • Off-page/Off-site Optimization nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net • Factors to get higher ranking in search results • Meta Description • Sitemap • URL slug • Header Tag • Title Tag • Keyword • Internal Links • Content • Image ALT and Title Tags • Keyword Density nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net • Domain Authority • Sandbox Effect • Search Engine Submissions • Directory Submissions • Article Writing and submissions • Press Release writing and submissions • Blog Posting and comment writing • Classifieds posting • Forum Posting • Business Listing • Social Bookmarking • Social Networking nakitech.net nakitech.net nakitech.net • RSS Feeds nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net SEO Process • Define Objectives and Goals • Research and Analyze • Tuning the page • Incorporating SEO in website Design Process • Generating SEO friendly URLs using URL rewriting • Develop site structure, Navigation and Sitemap • Submit to Directories • Build Links • Reporting, analysis and maintenance nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net SEO Tools • SEO Suite • Web CEO SEO Suite • Google Analytics • Google Keyword Planner • Google AdSense • SEMRush nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net SEO ROI • Measuring SEO ROI • ROI • Lead And Sales • Cost per lead/sale • Average Customer lifetime value • Conversion rate • Conversion rate per keyword • Organic traffic • Rankings • Conversion Source • Incoming links • Page Rank • Pages indexed nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net Search Engine Penalties • Types of Google SEO Penalties • Wrong/Bad Bad SEO Practices • Over-optimization • Removal of www • Duplicate content • Paid links • Content farms • Cloaking • Page Hijacking • Referrer log spamming nakitech.net • Sybil attack • URL redirection nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net SEO Best Practices • Great user experience • Lead generation vs Website • SEO myths • Common SEO mistakes • Do’s And Don’ts • SEO Future nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Increasing Website Traffic ( Secret will be disclosed during course) nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net THANK YOU ! Nam Kinh Technology Corporation (Nakitech Corp) • Address: Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, Ward, District, Ho Chi Minh City • Hotline: 0935 982 718 – 0907 053 773 • Email: info@nakitech.net Website: http://www.nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net ... to increase website traffic Search engine optimization provides a way to optimize the traffic on the website by improving the website ranking on search engines and helps a business website to... Objectives and Goals • Research and Analyze • Tuning the page • Incorporating SEO in website Design Process • Generating SEO friendly URLs using URL rewriting • Develop site structure, Navigation and. .. Engine Submissions • Directory Submissions • Article Writing and submissions • Press Release writing and submissions • Blog Posting and comment writing • Classifieds posting • Forum Posting •