 HOME READING 3     2  !"#$%& '((' '(%)*)+*&*$'#$) ,*( ")- quesonnaire $%')- interview  ".*%%$( "  $  "$//!  0$0 $%'0 %#(/  (%")1 %)"  )-$)  )-   "0*%' %)  #*10/ ) " %) ( +"$ #*10/ ) '&!)- (%) ( + &$" '*%)-  "0*%' %)"$!"*1 .1 "2()3"-$' )*) //)- '(4  %# & )+ %$5 ".*%%$( $%'$%(%) ( +*(%")$%# 2"*1 0 *0/ )-(%6 )-$)5 ".*%%$( "$/+$!"$"6"-*)#/*" ' %' '5 ".*%"+-(/ (%) ( +"$/+$!"$"6&*$' *0 % %' '*% ")!*+(//" 5 ".*%%$( "+()-*0 % %' '5 ".*%"7$/)-*,-)- !'* ) %')*& "-*) )-$%(%(%) ( +"8$%')-  +(//*9 %& $" ( "*:#/*" ' %' '5 ".*%" $"6 '(%$%(%) ( + 1 Selecting the Survey Method   / #.%,)- )!0 *:" !!*$ ,*(%,)*" ("*% *:)- 1*")#(.#$/' #("(*%"(% 1$%!"*#($/ " $#-#*%) ;)"<*3//" )-$))-  $  !: +"(10/ / ")-$)+(//1$6 )- ' #("(*%:*!*!*-$ )*" !*=',1 %))*&$/$%# )- $'$%)$, "$%''("$'$%)$, " *:'(4  %)" !)!0 "  2$//+$%))*'*(",( !*$%1& *:5 ".*%"!*1(,-)$"6 )-$)#$%- /0,(' !*' #("(*%  Populaon Issues - >")" )*:#*%"(' $.*%"-$ )*'* +()-)- 0*0/$.*%$%'()"$## ""(&(/()!  Can the populaon be enumerated? *  "*1  0*0/$.*%"2  !*  -$  $ #*10/ )  /(".%,  *:  )-  %()"  )-$)  +(//  & "$10/ '  *  *)- "2  "#-  $  /(")  ("  '(?#/)  * (10*""(&/  )* #*10(/   * (%")$%# 2)-   $ #*10/ ) /(".%,"*: ,(")  '*) "*0 "*%+()-$#. '( "/(# %" ")%**% 6 0"$ #*10/ ) /(")*:-*1 / ""0 *0/ :!*$ '*(%,$")'!)-$) 5( "(%0):*1-*1 / "" 0 "*%"2!*$  !/(6 /!,*(%,)*% ')*,*$%'>%')-  "0*%' %)"0 "*%$//!%"#- #*%) ;)"2!*#$%0 @!1#-/ *))- (' $*:1$(/" !"*) / 0-*% (%) ( +"  Is the populaon literate?  ".*%%$( " 5( )-$)!* "0*%' %)"#$% $'-(/ )-("1(,-)" 1 (%(.$//!/(6 $ $"*%$&/ $""10.*%:*1$%!$'/)0*0/$.*%"2+ 6%*+:*1  # %) " $#-)-$))- (%")$%# *:$'/)(//() $#!("$/$1(%,/!-(,-%'2  %(: !*  "0*%' %)"  #$%   $'  )* "*1  ' , 2  !*  5 ".*%%$(  1$!  #*%)$(% '(?#/)*) #-%(#$/*#$&/$! / $/!2  )-   $ "*1 0*0/$.*%")-$)!* 3 +*/'  ;0 #)  )*  &  (//() $)   <*%,  #-(/' % +*/'  %*)  &  ,**'  )$, )" :* 5 ".*%%$( "  Are there language issues?  /( (%$1/./(%,$/+*/'()$//!  !"*#( )!-$"1 1& "+-*"0 $6 *)- )-$%)- 0 '*1(%$%)/$%,$, *1 #*%)( "7/(6 $%$'$8$ *?#($//! 1/./(%,$/%'2*(%# $"(%,/!,/*&$/ #*%*1! 5( "")*'* " $#-)-$) "0$%"#*%)( "$%'/$%,$, ,*0"$%!*0*'# 1/.0/  "(*%"*:!* 5 ".*%%$( A*1$(/(%")1 %)"2#$%!*6%*+(%$'$%# )- /$%,$, !*  "0*%' %)"0 $6"2*'*!*" %'1/.0/ )$%"/$.*%"*:!*(%")1 %)A$% !*  &  #*%>' %)  )-$)  (10*)$%)  #*%%*)$.*%"  (%  !*  (%")1 %)  $  %*) #/)$//!"0 #(>#A*/'"*1 *:)- (10*)$%)%$%# ", )/*")(%)- 0*# "" *:)$%"/$.%,!*5 ".*%"A  Will the populaon cooperate?  *0/ +-*'* " $#-*%(11(,$.*%("" "-$ $'(?#/)1 )-*'*/*,(#$/ 0*&/ 1- !*9 %% ')*"0 $6+()-%'*#1 %) '(11(,$%)"*0 *0/ +-*  1$!  &  $&/  )*  (' %.:!  *)- "  +-*  $   -!  +*/'  +  ;0 #)  )-*"  "0*%' %)" )* #**0 $) A/)-*,-  )-  " $#-  1$!1 $% %* -$12  )-  "0*%' %)"$ $)#*%"(' $&/ ("6/ ,$//!(:(%:*1$.*%)- !'(/, "-*/', ) (%)*)- -$%'*:)- $)-*(. "- "$1 #$%& "$(':*$%!)$, ),*0)-$)(" %,$,(%,(%(// ,$/*%0*0/$$#.(. "  What are the geographic restricons? "!*0*0/$.*%*:(%)  ")'("0 " '* )**&*$'$, *,$0-(#$%, :* !*)*")'!: $"(&/!+()-$0 "*%$/(%) ( +A)1$!& 0*""(&/ :*!*)* " %'$1$(/(%")1 %))*$%$.*%+(' "$10/ <*1$!& $&/ )*#*%'#) 0-*% (%) ( +"+()-)- 1)()+(//$/1*")# )$(%/!& / "": $"(&/ )*'*  " $#-)-$) 5( "(%) ( + ")*("()'( #)/!+()- "0*%' %)"(:)- !$ +(' /!'("0 " '  Sampling Issues -  "$10/  ("  )-  $#)$/  ,*0  !*  +(//  -$  )* #*%)$#)(%"*1 +$!-  $ "  $/(10*)$%)"$10/(%, ("" "!*% ')*#*%"(' +- %'*(%," ! " $#-  What data is available? -$)(%:*1$.*%'*!*-$ $&*)!* "$10/ A  *  !*  6%*+  )- (  # %) $'' "" "A - (# %)0-*%  %1& "A  !*#*%)$#)/(")"0)*'$) A  Can respondents be found? $%  !*   "0*%' %)"  &  /*#$) 'A  *1 0 *0/  $   !  &"!  *1  )$ /  $  /*) *1 +*6)- %(,-)"-(9 %(:!*-$ $%$##$) 0-*% *$'' ""2!*1$!%*) & $&/ )*/*#$) *1$6 #*%)$#)+()-!* "$10/   Who is the respondent? 4 -*(")-  "0*%' %)(%!*")'!A )3""$!!*'$+$"$10/ *:-*" -*/'" (%$"1$//#()!-*" -*/'("%*)$ "0*%' %)*!*+$%))*(%) ( +$ "0 #(>#(%'(('$/A*!*+$%))*)$/6*%/!)*)- B- $'*:-*" -*/'B7$%'-*+ (")-$)0 "*%' >% '8A !*+(//(%,)*)$/6)*$%!1 1& *:)- -*" -*/'A *!*")$) )-$)!*+(//"0 $6)*)- >")$'/)1 1& *:)- -*" -*/'+-* *0 %")- '**A-$)(:)-$)0 "*%("%+(//(%,)*& (%) ( + '&)"*1 *% /"  (% )-  -*" (" +(//(%,A *+  '*!* ' $/+()- 1/.:$1(/!  -*" -*/'"A (1(/$0*&/ 1"$(" +- %!*"$10/ ,*0"2$, %#( "2*#*10$%( "$%!* " !$%!1 1& *:)- *,$%(C$.*%A2'*!**%/!+$%))*"0 $6)*)- ( #)**:1$% "*# "A-$)(:)- 0 "*%!*+*/'/(6 )*(%) ( +(" %+(//(%,  *  %$&/  )*  0$.#(0$) A  *  !*  "  $%*)-   1 1&   *:  )- *,$%(C$.*%A  Can all members of populaon be sampled? :!*-$ $%(%#*10/ ) /(")*:)- 0*0/$.*%7( 2"$10/(%,:$1 8!*1$! %*)& $&/ )*"$10/   !1 1& *:)- 0*0/$.*%(")"*:$(*",*0" $  ;) 1 /!-$')*6 00)*'$)  *0/ 1* *#-$%, )- (%$1 " % )-*,-)- !$ *%!*"$10/(%,:$1 /(".%,2!*1$!%*)& $&/ )*, ))* )- 1%'2()3"0*""(&/ )- !$ %*)  %*%)- /(")  Are response rates likely to be a problem?  %(:!*$ $&/ )*"*/ $//*:)- *)- 0*0/$.*%$%'"$10/(%,0*&/ 1"2 !*".//-$ )*' $/+()-)- ("" *: "0*%" $) "*1 1 1& "*:!* "$10/ +(//"(10/! :" )* "0*%')- "-$ )- & ")*:(%) %.*%"2&) #$%3)" 1)*>%')- .1 )*" %'(%!*5 ".*%%$( &!)- ' '$) .// *)- "1("0/$# )- (%")1 %)*:*, )$&*))- $00*(%)1 %):*$%(%) ( + *+ "0*%" $) "$ $1*%,)- 1*")'(?#/)*:0*&/ 1"(%" ! " $#- - !#$%(%$%*)- +(" + //' "(,% '" ! 4*)  Queson Issues *1 .1 ")- %$) *:+-$)!*+$%))*$"6 "0*%' %)"+(//' ) 1(% )- )!0 *: " !!*" / #)  What types of quesons can be asked?  !*,*(%,)*& $"6(%,0 "*%$/5 ".*%"A !*,*(%,)*% ')*, )/*)" *:' )$(/(%)-  "0*%" "A$%!*$%.#(0$) )- 1*"): 5 %)*(10*)$%) )!0 "*: "0*%" "$%''  /*0 $"*%$&/ #/*" ' %' '5 ".*%"A  How complex will the quesons be? *1 .1 "!*$ ' $/(%,+()-$#*10/ ;"&= #)*)*0(#- 5 ".*%"!* +$%))*$"6$ ,*(%,)*-$ 1/.0/ 0$)"<*1$!% ')*&$%#-)*"& 5 ".*%"  Will screening quesons be needed? "# %(%,5 ".*%1$!& % ' ')*' ) 1(% +- )- )-  "0*%' %)(" 5$/(> ')*$%"+ !*5 ".*%*:(%)  ")*(%")$%# 2!*+*/'%3)+$%))* $"6 "*1 *%  )- (  *0(%(*%"  $&*) $  "0 #(># #*10)  0*,$1  +()-*) >") B"# %(%,B  )- 1  )*  >%'  *)  +- )-   )- !  -$  $%!  ;0 ( %#  "(%,  )- 0*,$1*1 .1 "!*-$ )*"# %*%"  $/$($&/ "7 ,2$, 2, %' 2 ;0 ( %# 8- 1* #*10/(#$) ')- "# %(%,2)- / ""/(6 /!()(")-$)!*#$%  /!*%0$0 $%'0 %#(/(%")1 %)"+()-*)#*%:"(%,)-  "0*%' %) 5  Can queson sequence be controlled? "!*" !*% +-  !*#$%#*%")#)(%$'$%# $ $"*%$&/ " 5 %# *: 5 ".*%"A2$ !*'*(%,$%(%(.$/ ;0/*$)*!")'!+-  !*1$!% ')* $"6/*)"*::*//*+05 ".*%")-$)!*#$%3) $"(/!$%.#(0$) A  Will lengthy quesons be asked? :!*"&= #)1$@ ("#*10/(#$) '2!*1$!% ')*,( )-  "0*%' %)"*1 ' )$(/ '&$#6,*%':*$5 ".*%$%!* $"*%$&/! ;0 #)!* "0*%' %) )*"()".///*%, %*,-(%$0-*% (%) ( +)*$"6!*5 ".*%A  Will long response scales be used? :!*$ $"6(%,0 *0/ $&*))- '(4  %)#*10)  5(01 %))- !" 2!* 1$!-$ )*-$ $/ %,)-! "0*%" /(")7'( 2D*00!'( 21*" 2 )*#-0$'21*' 12% )+*6#*%% #.*%2 ;) %$/"0 $6 "2 )#8/ $/!2()1$! & '(?#/))*$"6$&*) $#-*:)- " (%$"-*)0-*% (%) ( +  Content Issues - #*%) %)*:!*")'!#$%$/"*0*" #-$// %, ":*)- '(4  %)" !)!0 "!* 1(,-)./(C   Can the respondents be expected to know about the issue? :  )-   "0*%' %)  '* "  %*)  6 0  0  +()-  )-  % +"  7 ,2  &!   $'(%,  )- % +"0$0 2+$)#-(%,) / ("(*%% +"2*)$/6(%,+()-*)- "82)- !1$!%*)  % 6%*+$&*))- % +"("" !*+$%))*$"6)- 1$&*)2(:!*+$%))*'*$ ")'!*::$1(/!>%$%# "$%'!*$ )$/6(%,)*)- "0*" +-*'* "%3)0$!)- &(//"  *%  $   ,/$  &$"("2  )- ! 1$!  %*)  -$  )-  (%:*1$.*%  )*  $%"+   !* 5 ".*%"  Will respondent need to consult records?  %(:)-  "0*%' %)%' ")$%'"+-$)!*3 $"6(%,$&*)2!*1$!% ')* $//*+  )- 1 )*  #*%"/)  )- (  #*'"  (%  *'   )*  , )  $%  $##$)  $%"+   * (%")$%# 2(:!*$"6)- 1-*+1#-1*% !)- !"0 %)*%:**'(%)- 0$")1*%)-2 )- !1$!% ')*/**60)- (0 "*%$/#- #6$%'# '()#$' #*'"%)-(" #$" 2!*'*%3)+$%))*& (%*/ '(%$%(%) ( ++-  )- !+*/'-$ )*,* /**6)-(%,"0+-(/ )- !6 0!*+$(.%,7)- !+*/'%3)& #*1:*)$&/ +()- )-$)8  Bias Issues  *0/ #*1 )*)-  " $#- %' $* +()-)- (*+% " )"*:&($" "$%'0 ='(# " *1 .1 "2)- " &($" "+(//& / ""*:$0*&/ 1+()-# )$(%)!0 "*:" !$00*$#- "  Can social desirability be avoided?  "0*%' %)", % $//!+$%))*B/**6,**'B(%)-  ! 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