[...]... the set design is complete, and the show’s introduction is done Understandably, he wants the website to have a similar aesthetic You get your designer in contact with the network’s in-house marketing and design staff, and they begin working through revising the visual details of the website Meanwhile, you continue with development The client thinks the site looks great and functions really well so... It’s not the programming first and the interface second Once we’ve got the basic screens done, we hand them over to the programmers, and they hook it up; and then we start using it, and we go back and forth: Does this make sense? Is this too slow? How does this feel? And we just keep tweaking it until we find that we’re really satisfied with what we have for an initial version, and then we put it out on the... presented HTML and XHTML almost interchangeably in this first chapter And while both HTML and XHTML are valid web standards, in this book we’ll focus on HTML5, the latest in a long line of markup language recommendations HTML5 was originally targeted at web applications with an eye to improving speed, compatibility, and the ease with which you can construct them It introduces a number of new elements and relaxes... web standards to cover the entire process of developing a website based on standards Believe it or not, there is more to putting together a great website than just knowing a little HTML and CSS This introduction will expose you to different techniques and technologies, and we hope it will encourage you to pursue those areas you find most compelling The publishing industry as a whole is changing and evolving... project In reality, building a website isn’t like building a house at all; you’re not tied to particular dimensions after pouring the foundation The materials used are all digital; and for that reason, they are easy to work with and make changes to after the fact Deleting something doesn’t involve a wrecking ball, and adding something new doesn’t require materials to be purchased and brought in from off-site... “at ground zero.” You chat a bit with the client, and you both throw together a one-page document that outlines the general idea of what you’re going to try to accomplish You work through a schedule and a budget for the project, and then you get started on building a submission page The news website absolutely cannot exist without a place for viewers to submit stories and a place for those stories to... evolved and is still evolving, allowing designers and developers to do more and more in terms of the layout and appearance of their pages Using CSS3, you can position any element anywhere you like on a page and set the opacity of that element (if you have ever used layers in Photoshop, I think you can quickly see the possibilities with this) Although you could probably accomplish the same thing with a... of your website is not This means you’re producing a better, more intuitive product That’s a good thing! On the other hand, scope has a funny way of creeping out in a different direction, such as your client coming back to you midway through the project and telling you about how she was at this great website the other day This site let people chat with each other in real time and share photos, and third... confident in what you’re saying and doing, but you’re also able to do more things “off the top of your head.” It’s really handy to be able to sit down with a client in that initial meeting and be able to give her some ballpark estimates on time and cost, without going through hours of estimation calculations Early on, you’ll want to put heavy disclaimers on these estimates and say that you’re going to... I set up the overarching look and feel and the corporate identity of the products I tend to do a lot of writing as well, but most of all these days it’s marketing and strategy, coming up with new products, keeping an eye on everything, and guiding the products in the right direction Lane: Tell me a bit about your background working with computers—things like education and previous work experience—that . working with the Web today. Readers learn about planning a website, managing the design and development process, and develop- ment using web standards;. changing and evolving. Websites, and other electronic publishing media are becoming more and more prominent as they drive costs down, facilitate and speed