Đang tải... (xem toàn văn)
tiểu luận khởi sự doanh nghiệptomatid plan Business idea: In the period of innovative society, the awareness of environmental protection and health protection 1s raised all over the world, it’s high time for the market to look for clean hygienic products extracted from nature ingredients. With a young population structure, high awareness of environmental issues, we believe that creating a safe natural product with consumers ts the right choice, which 1s reason why hygienic products was fermented from tomato Tomatid was born. With the idea of producing the products that made from tomatoes (especially the rot tomatoes that can export or use normally). We apply the technology of making fermented to create the cleansing products for household. The products are friendly with environment, there are also many differentiations from traditional products which are available in market now. The features of market, customers about environment problems create the demand and interests about kind of our products natural one. Now, the household cleansing market gradually grow each year, reach 4 billions dollar in Vietnam with many big brands from Unilever, pg, ... We believe those are the good features prove that the demand is high, and with the niche market ( customers are highly interested in natural products), Tomatid will success in satisfy customers for the quality of products. Therefore, with the advantages of niche market, customers, and products, Tomatid will run successfully in Viet Nam market. 1.2 Products Tomato 1s a micronutrientrich product that is extremely available in Vietnam. After making fermented, Tomato is left with residue and be ready to mix with microorganisms to create fertilizer that 100% in harmony with the environment. 1. Fragrance: A product that uses natural essential oils for a gentle, delicate scent. 2. Cleaning by microbiological fermentation instead of surface abrasion. 3. Support deodorizing, sterilizing, especially adding antifungal ingredients. Because it is made from fermented microbiological herbs, the waste water from the washbasin, the washing machine or toilet will go out harmlessly. If it 1s used by many households, the microorganisms will clean public sewers, wastewater will be cleaner, eliminate odors. The product does not only clean during usage but only continue to clean clothes, floors and appliances after use because of the ongoing fermentation mechanism. TOMATID consists of 6 products: TomaTid hand washer TomaTid dish washer TomaTid floor cleanser TomaTid cloth washing (soak 3060 minutes before washing) TomaTid Super Clean (clean multipurpose appliances) TomaTid Toilet Brush 1.3 Ingredients Tomatoes are a suitable solvent for selected yeast strains to produce a probable solution effective cleaning, foaming, antibacterial. Moreover, tomatoes are quite cheap and readily available in Vietnam. Besides 95% of fermented solvents, the remaining 5% are additives including
FOREIGN TRADE UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION anne START UP REPORT “TOMATID” GROUP PLAN Nguyen Minh Neuyet 1812250030 Nguyen Thanh Hién 1812250016 Nguyen Ha Van 1812250040 Than Thi Thao Van 1812250042 Nguyen Trung Viét Hoang 1612250013 Ha Noi, March 2020 TABLE OF CONTENTS 1.1 Business 1dea cceccsee0 | 1}: BUSINESS TDA fi spiccceceiicieeediiieiehineliie ie | CHAPTER ce ll: i be Rn A ee RD ee le A oe i Ae ns be Dee le A eR Gn ie en nye ine ee i i i LS ViSHOM ccscscssessnssnseccccscccnssnssnscescssessaceusecessnssnscesessuseusensecssessusensensaceuasensens isa ccaccivascclcasccsaccnneacchisascsunconsceachiband dunceubectsninscsbeactenscasiossoonasas WOT ARR IVa 2De: VR ee PLAN ccccccccccsecseseeseene cnsiccncar nnn = AND STRATEGIC DAM swicsiicssscssesvcssecssssnccrcercvtencvescicisensiniavciensacssteneecscinenniencens ye Dc: ESA CE TG UES cis cenicvnscnxnsnaniaverivntentnenecssnesexeceniennwisssienecesomencecsaunenneien 2.2.2 Marketing strategy for one year of OperatiOn .cccsceseenesesees CHAPTER 3: HUMAN RESOURCES 3.1 Organization structure PLANNING ccccccsccscsecsecneeneesseeees Pe ee ehhh ee ee Dodds POCO UMMC E Ge FOLGE OM ccsiisaisss esicarcasicacssenassisesactcacsiaciseniananssiieaecteuaes 3.3 Training and development ::ccscssssescsssssssssscessescssssssnssscenensensseses SA Per Torte: BE RE RIS Sig) An oa ccicsesscnccssnwersuronesesccernniinernccensesansuinerensenseommenerse TE ER BV ED ees zsncnnxeaas enue be nossieeneanueninnieenseernasnveeanerneceanenieesnereseemenesnil 336 FRE relatatt ip esses CHAPTER 4: OPERATION osc PLAN th ee 41 4.1.2 4.1.3 ee ee a ee ei ee ee es ee ee ete ee ee be ee a ee Une reGtas anisms «—«»_ Bursimess lOCAtION .ccccccccsccecsecscsccecscsscecsensenscecsenscessecsenscecseuses PIU ATU SEllUC CHAPTER 2: MARKETING AN ccccccccccccceccccccscsccccccscscussesscecsnccacscecsccscccscsesscansceceenscacscececens eee we we CO SF SF = we St SS Whi ME Ome WAR =) 1.4 MISSION 0.0ccccccesecsesnsssscccccenssessscecenscsensessccensanssesesceseccensesenseeseneneenssesenes ~~) ER ss cessnescnsesnnssscerensinnanecsinenntsmeecsennemnnaniesememmcsannnens E iS EOF & 1S Prog nt srssscccinnnccenninnnnncian nna ANA Capital icnnscsannnnncsacnnnncnnmnnnnamnn AES aay ng at TRGB AD aS a EA TPE onic cesnnseccnvescencccernnisnesescensconssseimerencenscomenerencll as ecco eemrnceenznnerenennseeearinenieerenernesennenienenernecceereenrentt 4.2.1 Operating time ccccccsccsssescccscsesssssseccsssssssssccccsecessssecsseceesensseseaso B22 WV or Ee GG 4.2 one aiscssicescsccenccescisscheseanecacsssiansea sosgesascibisseussspovcsicaencuente ¢ Bart susan 4.2.4 Evaluate, improve and ensure operational activities .56 42.5 Risk MAMA POMICIE scciinessivcceccsscessncivciccisessesinccsvcvsrsiecsninctiesnsriieeneendsieeelF 4.4, Office layVOUt cccccccessssssececssssssssccccsessssssscecseccesnscssssescanssssnsescusesssssees IO CHAPTER 5: FINANCE PLANNING .ccccsccssssssssscesensersssessersesscscescescescseee Gl 5.1 Amen TOM aieuiie ie a a Bias REE SOROWT sicis cr ieic ei ving tel stRKbn el ee TO 53 TanCine STHCCINB INE sais dcsicesiceescevcn cccscerevearcscssinarnincinedienianemniantinecieemn 5:4 PARR BCE SHEE scscsnciiemnsemmncsisennnnnnenmmensmeamanle CHAPTER POTENTTIAL RISKS 0 ccccccsnessssessenscesensescessesecessecsessesees OO G.1 6.2 Ce: - Potemtiial risks: cccccccccccsssssscssscnscsseccsccucssssssseessesssccsensensssssessnssnseees OO ‘Oualitative risk analysis: icine ia fl ERIN sees cesciinaiiietaaieriiaNea iN ACKNOWLEDGEMENT First of all, we would like to express my deepest appreciation to all members of our group to work together and complete “TOMATID” Planning We are grateful to Mrs Tran Minh Thu, the teacher of the subject We would like to express our deep attitude to our instructor, Mrs Tran Minh Thu for her generous support, coaching, patient guidance and companionship during this course that helps us in completion of project Which she has been teaching us is not only their precious knowledge but also her experiences about psychology, life, work and learning She shows us a new insight in problems, how to solve problem by different ways It makes her stand out from others and create positive thinking on us Again, thank you, Mrs Tran Minh Thu with all our best regards We have taken efforts in this project However, it would not have been possible without the kind support and help of many individuals of group We would like to thank all the members of our group who involve, contribute their abilities and work hard to complete this project Sincerely, Group CHAPTER 1: BUSINESS IDEA 1.1 Business idea: In the period of innovative society, the awareness of environmental protection and health protection 1s raised all over the world, it’s high time for the market to look for clean hygienic products extracted from nature ingredients With a young population structure, high awareness of environmental issues, we believe that creating a safe natural product with consumers ts the right choice, which 1s reason why hygienic products was fermented from tomato "Tomatid" was born With the idea of producing the products that made from tomatoes (especially the rot tomatoes that can export or use normally) We apply the technology of making fermented to create the cleansing products for household The products are friendly with environment, there are also many differentiations from traditional products which are available in market now The features of market, customers about environment problems create the demand and interests about kind of our products - natural one Now, the household cleansing market gradually grow billions dollar in Vietnam with many big brands each year, reach from Unilever, p&g, We believe those are the good features prove that the demand is high, and with the niche market ( customers are highly interested in natural products), Tomatid will success in satisfy advantages of customers niche for the market, successfully in Viet Nam market 1.2 Products quality of products customers, and products, Therefore, Tomatid with the will run Tomato 1s a micronutrient-rich product that is extremely available in Vietnam After making fermented, Tomato is left with residue and be ready to mix with microorganisms to create fertilizer that 100% in harmony with the environment Fragrance: A product that uses natural essential oils for a gentle, delicate scent Cleaning by microbiological fermentation instead of surface abrasion Support deodorizing, sterilizing, especially adding anti-fungal ingredients Because it is made from fermented microbiological herbs, the waste water from the washbasin, the washing machine or toilet will go out harmlessly If it 1s used by many households, the microorganisms will clean public sewers, wastewater will be cleaner, eliminate odors The product does not only clean during usage but only continue to clean clothes, floors and appliances after use because of the ongoing fermentation mechanism TOMATID consists of products: * TomaTid hand washer * TomaTid dish washer * TomaTid floor cleanser * TomaTid cloth washing (soak 30-60 minutes before washing) * TomaTid Super Clean (clean multi-purpose appliances) * TomaTid Toilet Brush 1.3 Ingredients Tomatoes are a suitable solvent for selected yeast strains to produce a probable solution effective cleaning, foaming, antibacterial Moreover, tomatoes are quite cheap and readily available in Vietnam Besides 95% of fermented solvents, the remaining 5% are additives including: - Biological additives (Na2S04 salts used to neutralize), are stable substances licensed for circulation, safe for users Anion Labs 1s the active substance Negative charged surface - Biological additives including aroma essential oil, bactericidal and deodorizing essence derived from herbs, fungicides herb 1.4 Mission Tomatid’s mission is to build a green, sustainable Vietnam towards a cyclic digital economy of the 4.0 era Tomatid Brand brings a household cleansing fermented tomato product The product does not only clean the house but also help to clean and revitalize the polluted rivers, lakes and ponds which are contaminated by chemicals from domestic wastewater 1.5 Vision With the principle of sustainable development, Tomatid strives to achieve the following main objectives: - Becoming a leading company in the production and trading of safe and family-friendly organic products in Vietnam with a sustainable development strategy, a solid distribution system, and a pioneer in investment technological innovation « Always leading the market, taking the "Rank and Difference" criterion as the goal of deploying all jobs from investment to business * We would like to accompany and cooperate with individuals, social organizations, state agencies to jon hands in restoring our harmony with nature 1.6 Core values Loyalty and honesty: Loyal to the organization, consistent with the ideals and values of Tomato Lady, taking the principle of transparency at the forefront of life and work Being honest in all activities, especially providing and processing information Enthusiasm: Enthusiastic and dedicated to work, daring to think, to do, to and dare to take responsibility coordination for common goals in every action, work with a spirit of CHAPTER 2: MARKETING AND STRATEGIC PLAN 2.1 SWOT Analysis Internal Helpful Harmful Strengths Weaknesses Environment friendly Lack of awareness Better brand image At first, it is hard for the Increase awareness company to promote their among customers product The company get access Most customers choose to to new markets and gain satisfy their personal needs an advantage over before caring for environment competitors that are not Many customers keep away focusing on “greenness” from products labeled The organization with “environmentally friendly” the adopted green because they see such labeling marketing 1s perceived as a marketing gimmick, and to be more socially they may lose trust in an responsible organization that suddenly Green company builds claims to be environmentally brand equity and wins friendly brand loyalty among customers Opportunities External Threats The business sector 1s e People's awareness of waste is still expanding, with many | old-fashioned future opportunities for | e Developments in technology may SUCCESS change this market beyond our ability Government wants to to adapt encourage local e A small change in the focus ofa business large competitor might wipe out any Competitors may be market position we achieve slow to adopt new technologies 2.2 Marketing plan 2.2.1 Market analysis 2.2.1.1 Competitor - Direct competitors: Eco Care, Frosch, B6 Hon - Made by Hau, Layer Clean Viet Nam, Naturally Clean, Qua bo hon - Be Bio, Minh Hong Biotech, Tin giat Magchan + Indirect competitors: Lix, Sumo, Vim, Sunlight, Net, Gift Criteria Product Tomatid Qua bo hon - Be Bio Sunlight » Handwasher « Handwasher » Dishwasher » Dishwasher « Dishwasher » Floor cleanser 10 salary or co-workers or they quit their jobs unpredictable, it will directly affect the outcome of the business To deal with this problem, we need a good manager with sufficient experience, skillful in management field He/she will not only successfully in controlling the process of daily working but also notice the problems between staffs, solve problems, encourage, motivate them to have the best outcome » (13) Recruitment: « A project member leaves the project, which causes a loss of human resource and expertise + The official employees not work efficiently as we expected » Not recruiting enough personnel to meet business running 6.2 Qualitative risk analysis PROBABILITY CONSEQUENCES Low Low | (1) Med (3) (6) Med | (7) (4) | (8) (2) (11) (12) (13) High 6.3 High (5) (9) (10) Solutions 7] the needs of the Types of | Classification Solutions risks Products (1) Setting specific rules for the manufacturers and request them to follow it strictly They have to incur a money penalty 1f it is their fault (3) Setting specific rules for the delivery agents and request them to follow it strictly They have to incur a money penalty if it is their fault (4) Compensation by cash or discount voucher for the next purchase Operation (5) Do a research and find out as many suppliers as possible within cost accepted Marketing (6) * Promoting communication, marketing online and offline regarding the efficiency of the product on improving people's lifestyle, health and avoiding bones-relating illnesses * Conducting influencers ) KOL © strategy (backpacking (7) Conduct a survey for customers to taste the dish Consult experts (8) Promoting unique marketing campaigns to approach more and more customers Design new models and more options Finances (9) Taking a amount of money from capital into emergency fund Making a reserve investors list (10) Preparing a detail plan to convince potential investors Opening the range of money sources Learn to save money and spend it as efficiently as possible This problem is mainly accountant and Therefore, in-depth departments is the caused financial training extremely guarantee they own by enough the manager for these important to qualifications to employees are the job Implement fined regulations: or cut mistake mistake) iB bonus (depending the whenever on the they make level of a the Human (11) *« Signa labour contact clearly with staff before start working Resources (12) « Always preparing reserve labor sources + Preparing enough medicine or medical stuffs Set up weekly meetings or workshops for managers and staffs to build up relationship and to share experience or skills needed (13) e Signing a labour contract clearly with staffs before they start working They will receive punishment if they break the contract e Always preparing reserve labor sources e¢ In urgent case, training staffs to be able to take on different jobs when needed to ensure that none of the positions 1s left empty 74 REFERENCE https://hrguide.com/Compensation/Compensation Overview htm? fbclid=IwARO SJCxu4u9591 A6DwWWES&SxeASKOLBMZhdl0infHPwVx8sELwoBpxHI|1xEBXs Variable Cost https://corporatefinanceinstitute.com/resources/knowledge/accounting/ variable- costs/?fbclid=Iw ARO |neV7l6v_C9udD2DFNppnRO3DVMOVCIIVILOLGx fs) ftL 2mVco4Tzuc Lean finance for start ups https://www.udemy.com/course/financeforstartups/?fbclid=IwAR3eyuCegf6tWZT AKMN6NOFHUuwfZOL9JF9a6Dc-m3 AV 5pHOvtl2pml-A Employee Performance Appraisals https://www.inc.com/encyclopedia/employee-performanceappraisals html? fbclid=Iw AR 2ge9Gj)2tS8lLeksUxRxw30J)SLIwTUal VoVDeawu DdJI7 pmo l6HOUG3VO0 20 cach lam online marketing hiéu qua https://newonads.com/cach-lam-marketing-online-hieu qua/?fbclid=IwAR3_zPIdl yPEzVeOmPO7QVyNbS5SnvIXkel8I{DhA feF6gP9i_dZ sY¥YGPp9P4 How to manage a start-up operation https://www dummies com/business/operations-management/how-to-manage-a- Start-up operation/?fhclid=IwAROSJCxu4u9591 A6DwWESxeASKOLBM/Zhdl0infHPwVx ssELwoBpxH|IxEBXs 12 easy ways to successfully manage your cash flow https://www.americanexpress.com/en-us/business/trends-and-insights/articles/12easy-wavs-to-successfully-manage-your-cash- 7) flow/?fbclid=IwAROBX¢la7ewWGEEiSvIwiCJH17cjsJHxjeRiOn7G W 9CnsarldsW YONsgAig Make more profit small business hitps://smallbiztrends.com/2018/03/make-more-profit-small- business html? fbclid=IwAROIneV7l6v_C9udD2DFNppnRO3DVMOVCIIVILOL GxfsjftL2mVco4Tzuc 76 MUC LUC EOE MG AN I sec cs cesresscnen .ceuecaa accu capac satan cae a aaa cascaens GIG THIEU CHUNG ooo cece cccccccccececececcovscsesceesvsvevecevaversetvereseeseavavevevavavavevavaverereeneen | I, Neén tang tao nén y tuding kink doanth 0.cccccccccscssesceseseeseveeseseserseverevseeeravsesevseneeeneaes | 2S: «Demi S, Sar m@rn Ao Gig ti COB TBE ooo coos coeccecuceveccececcusuceeceeeseseseevseseesusnsviessuseecasenssieiseseasseesenersesuaes ? ee ce oe ccecccccccceceeceeeccoccceceenecececceeeesscesececeercensnecescreneesansececsersatsescecensnnseteecereeesenacs § Cer lo ctla cite tye eee een eee eee ee ee TLKE HOACH CHI TIED occ cccceceecceecceceeceecneeeeceeensenseececesensrneeseeseseaseaseeeseeensseeenneeesee Be ER Bachehh Wi ar RIN secre cee acecconese eee eee aaa ean eiaenuncoea scecncunaccen marta: 27.7 Phan tichem bi treating vii, vi misses ences 2.1.2 Phan Goan thi truPOng uc ES CHa nape MAC Pa Die ST eee aR cceceeceeeeceeeeeesseesusecsseaceaceesuceeeucsseacessacescucesesesscuaeecuuauss ING cecsninsninsnnnscvcisipnnansnsenssnnsiveics ssnntantgsiainyans nasisndnnns sihspeasnn nennsdensinisissuadainasevapniiens spain eet eae ee 2.1.5 Marketing FP ccccccccsesccsesecseseesscseeseseesesesaeeeeneseeeseesesaesaseesacneeacsesaceesaceseaceucuceecceeaeceeaceeeuesens 11 2.1.7 Dy tru kinh phi hoat dGng marketing .00:.1000.000)cessssenes sense seeeeseeesseneedenstenssnaseetanes 12 2:2; KE hoadh: He nphiép i.ocne De, sa ae een 16 MICU wi cece eee cc aces cee eceeeeeeeeu ee seeeueeaedauseeueueaeesauseeauaedueeeseeueuseeasaeeaueeseaueesedeuaesadaesusaesauesaesaeeedeeunaann 16 ahah IW MMB: ps ecictics sacar ac inascearene awe vaaeeueceaadecs wane tent ne anya eaeoeneiatag Sete eae cla eae eer pet a oe COB a A es ce ens 18 ee 21 2.2.4 BINH Vi DOAMA NBNIEP wu ccc ceeeeceeeeeeeeeeeeceeeseeeeseseesacecucneeaeeesaceeeaeeseaceasaceeeneeaecesaeceeeesens 24 0s, SUB Tre Oiage Eve ta tear oocecca te 27 HE thea cee cis ete Cn eee RR 2.2.8 Quan |i quy trimby wer li mure¥e thal oo aes poi apa tb wp cise a ea aa 26 Se ee ae 30 ccc cceeecessesesecesseessesesaceesscsessesseseseceeaeseesesenaceasaseees 34 EF FE Pine baar ee LE CRN oe cscs scien wnancivnncns an una zanna aids maiiptbiraiann Vane vaauainad da ine un aeitonannnt eb eaiiaan 36 BP Crees A ree eh esse 38 2.2.12 Dy tru kinh phi hoat GOng tac n@hie€p nn SY RCE ie CR NN SBS By, Hah Arp NR ose eee crea ia aa esse eee eeeeeeeseseesesuesassesueeeeseueeucsneeeesneuees 39 aac satay a ere a aac aera 4? eee 4? GPM oo cee ec ececcecececccceesceuceceuescuuesceuceceusecuueeususceuuecesueceseuececeaceceuceucacsucacsaeaceucaceucsesucsesacsues Me Rae PR a CI WU sia eatescscnean cwesntelecete ciaee sna aeceint ie aieigs wadeteeeindains sated vaanden tens daane seacadeatenen ait neeeiies 43 SA ec PRP TL URI Uk sit xsiainanas-veuan peau ianavana scspansgtracesinssaistossananinessipavuad vansndnaei ivesranina natianniyeewivanaiand seunnen 48 Ue Bae EA EET essen EUs Chakra tore thc hy Whe sae Es imasascsaaenauaucin iniseisbiciant deadeea indies inaction atbeaaaaee ee ER AQ a AQ ERA DUB oe jitae si sitemssarannatecivnesircaanenidnana tesipsmairs eacenimnsineie dniiatgatidapiins navida dana suigiiamtinn nanaudunaiecissandaniinsvaiad 51 3.1.7 Dy tri kinh phi cho hoat dQng MMA Sef .1:.0000c0cc cee ecessessasssscastesceseessssssasessedsssesnensanetaanes 51 4.1 Ké hoach tai chim FET1 A hh ccc ecceceeceeceeeeece een eeeeececcuseneeseeeesnnsvteseeeanenseeseeeneaees 52 A CCEA ics sasisiinnnninssipsavesnscesannsscictsseananinessievseivanssianaaivisnsaipsnseasanrsnenisanatanasennpens 52 A212 Heo: coo: Retqua kink: down biicsiiicaacinicicainaiiainnaniaini tka aindaaiaiaioind 53 Te WReaeae AOL A EE aN AT A, Be C0 TU CUE arm Fee WA a esa b eb nkd ava sca oak sauce du gatas Ween gasagad Gasushauadoamtaosbyuscouasaaaneaues 55 TIBI CE | os isiescsivsspsavecnssessnnssesisseananinessierssinavssianssinisiaaissnsensdansaenisenntantaeeseans 56 sss ce ieee aa eee 4.1.6 Thuyét minh bao cao tai CHINA eee eee ca ene rene orale ee 58 cece cece csseseseesssecescecesesceseseeeesasecsasececcecssesesscseueesass 58 Il Quan tri ni ro va phat trién doanh nphidp - ccccscs ccseccesesssccceseeveeceeseeeeececsneeeeseoeees 59 FBG pamprw Ce a es et ener 49 3.2 Ké hoach phat trig 0c cece ese ececeeeeveee cence seeeeveeeeeeeneeeveeeeneseseeeteneneseeeee 60 PE IN cee pcg ec arpeoe css currence aaa mu aaron ater eRD varie ces él Dé tai: ké hoach kinh doanh Quan Ca Phé Dai Duong Danh sach nhom 16 STT MSV HO VA TEN PHAN VIEC 85 1712210147 Neuyen Thi Kim Oanh CONG CONG 1.Gop y xay dung dé tai 2.Hoan thén noi dung Keé hoach tai chinh S/ 1612210184 Tran Thi Lan Phuong trurong) (Nhom 1.Gép y xay dung dé tai 2.Xay dung outline 3.Phan cong cong viec Hoan phan thién Ké chinh 5.Tong hop, noi dung 88 1612210181 Neuyen Thi Ha Phuong 1610210361 Trinh Thu Phuong Lé Thi Phuong tai sua noi dung hoach |.Gép y xay dung de tai thién phan Ke nghiep 1712210251 dung Thuyet trinh 1.Gép y xay dung de tai 2.Hoan 90) hoach chinh 2.Hoan phan Ké Marketing 89 noi noi hoach dung tac 1.Gop y xay dung de tai 2.Hoan then phan ké nghiép noi hoach dung tac 3.Chinh stra hinh thue, in va nop tiéu luan 98 1612210200 Tran Pire Thién 1.Gop y xay dung dé tai 2.Hoan phan thén ké noi dung hoach chién luoc 3.Thuyet trinh Lam slide MUC LUC IoC StpGeep tanile Conny Mig) tien eink Goan C3 OG Ge cera re os a ease oe iss & sc SRR esis ceecv se eeaswnnancaneniuem anu aes PHAN TICH THI TRUONG ccccccccscssscscsssesssccsesesssssscsssesseessesesssscsesesssseecs 2.1 Phan tich ngambh 2.2 Phan tich thi trwomg muce tiéu _ 35 CHIEN LUC cece ecco ee cece ece ce ceeceeeeeeeeeeeeneenes: eee eee eeeeeeeeeneeeeeees MAREE TING osc sree pes Sac Neher cig Thi tone esac Soee: Mp TNS Si, WE icsiaa Dee SRR Os BS ac P coc cecceeecse IN sun As RRO RAMAN 11 a 1] I 13 rs erecpr sess crr au ccna pererncnenenenceecuumunummennenecennrenees 15 ERATE ccc cco rianvnccicesmntcoumacisseereereninierrimaenemencc ls KE HOACH NHAN SU ciccccccccssccsssssscssssssssssscsnsscessnsessssesessssesssnssecansnseees 20) S: KE HGOACH TAC NGHIEPsooo cecc cect accccssdecmiaieesea: : 22 Be Mpc AG eo a a ese 22 22 SS UMAR csc csc scscraszas asesemanoonsaniaisecesaracnesseon aaron ease SA POA a ooo cc ccececcccececcesecssevsecseseseeeeseeececossseveesesseeeee 23 see KE HOACH TAL CHINH wie ccccccscscccssessesescssssesssscsnscsssssssssscensesesessen seed 6.1 Cae gia dinh tai chimh 22 cceeeeeeeeeceetecceceeeeeees 28 6.2 Bang du kién luu chuyén tién to 6.3 Bao cao két qua hoat déng kinh doanb ooo Gree Pe eee ath he 6.5 Dim hoa von a rere eoeoeecececececeeeeeeeeeeeeeeveeeeeeee 32 eeceeeeeeeeeeeeeeees 33 ere rere eeee 34 eee eee eee eeeeeeeene nee eeeeeesneeeneeeeeee 34 QUAN TRI RUI RO wiccccccccscccsscsccssscssssssessesesessssesussesnsssssnsnsessseseesnsensen roreectel 7.1 Mt so rui ro tai chinh thudng gap ooo ec ceccccececeeececeeeeeeeeeceeeeeeseeeeee 35 7.2 7.3 Rit ro ve quan W nha Sb sissies cscscscccsccsnanncccntenawniaa nein 36 Rui ro vé ¥ tuéng kinh doamb o.oo ccc cece cece ceeeceseseeeeeeeeceeeeee 36 KET LUAN Qicsccssssssssesssscsssessssesessnsesssssssscessesscessessenseeees tthe rorcegh TRUONG DAI HOC NGOAI THUONG DU AN KINH DOANH KINH DOANH NHA HANG BAN DO AN TOT CHO SUC KHOE HEALTHYP4N Lép tin chi: Gido vién huéng dan: Nhoém 14: QTR412.2 Tran Minh Thu Neguyén Phan Phiic 1712210248 Vii Thi Ngan 1612210166 Tran Thi Linh Ngoc Neo Thi Thay Ngoc 1712210237 1712210235 Nguyen Thi Neuyét 1612210172 Ha Noi, thang nam 2019 MUC LUC l GIOT THIEU CHUNG wiicccccccccecececcsescecessscessensescessscscsseeesessasseatecessesaseceatscessseacateeescesaseetacese Ll F arin Miele DON ci ccstsiieeciciciccieiicerssnnscmowistuniitutascasiancdsimentn eiesteebiensiinbobeencensitnis 1.2 L3 Mac ilu Aish Goagte3 Sai eee eR Sa en MG tat doit ng hhiep .cccccceecsessceseneseseeesccenenseeeeesaceennanseeeenaseenerseeeeesaneenesseeseneneeensessanenens I3l BSE EAE FURR INF, ccc cciesicuetssiansr asemetegnenins vcitcsannenn uvessaneneniceebaleeeanannapaeensin veunsneanaemme tiie I.3.2 Throne Fn COOK NGNIED sii iicssinctecs cts RR ne eS Tk Thana: salen asin esse eg i ag ts a a U5 Sti Ort ccecescececescceceseeeeseseceseseesessceceecsesessasesnscsensesesesesesensessseseasscesesssesenssenseseseasstsceseseseacae Lol FRRCK: AONE, TRE BIOT iccaanto ve rsceceam eeredennneniuiear een Eee reer 5.2 SCTE PMCS, SERCH VIR ov cscexsen esas iiaeas ede coca edacs aS OTR Ta I.5.3 aR AR ag as eg a ae ae i a a ao L534 TAG CUTE oes eee cee enn see eeeencesnssneeessceceesseececeecenseeseesseeeenssaeseseeeensceeecsceeeeseteesceees Pid? Loi thé cam traanth: .ccccccccccccccccceccecccececseescecccsscesevsesvevssevisvvseesevesessviseseveeeiseieeeseee 1.5.6 Hinh aith trandc cOng CHUNG: .c.c c000.ccsecccsccesecccadesecsesdedesssacccesaectechedesecsedengeaeeeeree Lae SFE C6 ER Cae aa a en CAC SAN PHAM VA DICH VU) .:cescecorssessesnereseesnenserreesererentnererenenssesnseererscenenscererensntees 2.1 MG ta sain phi vit dich VU sssesesserssssseensnererasseensnererseaeansneneranseanenenesatensnansnstanseaeatenenstarananents LE EMRE Wah cece CR ATES TARR oe CR RE GE ROE ia Rac ae 2.2 Sdn pham va dich vu CS BO cere ace ieee creer teeta eres 22,1 Ban nguyen liéu, thurc pha eatclean .0 2.2.22 cccccc cc ccee cee eeeen cece eeeeeeceeeeeececnneaeeeees 2.2.2 Mo thém phong gym EIT CREPE EIDE PURI in sie sciences cise sas he Hae Sa eee he i PAIS PCE THAT TBR CHING sists ccasitcscsccccascscaseccccecsccicccciacacatei a caceuwctiiaeesicccabeaitinaatecas 3.1 Phin tich nganh 3.2 Phiin tich thi trudng imMUC© 18t cccccssossccsssissssssssssssssssesssssssssssesssssssssssssssssusesessessssnesees Sided ERE GRE WUC FEM sc cisccscsiss denice Fated eRe esos Re 3.3 Phiin tich doi thi CO II SR pecccce antieian aaeS he RRERR ee 3.3.1 Déi thi truc tiép soceeesacaesesucecessuuececeeceesscesseeceeeeniseeceseeeseessuceeeereceesseesceceectsusseeeseeneusessecees: TSO FIO BUA RAI PIER ss cceiscesevccinssesa sis in siasiecueini cinssebsinas sian vis GEER pla ANNeRRE UREN oIaENI 4, CHIEN LUQC MARKETING 4.1 Phin tich SWOT 4.2 Phiin tich PEST re EASES OS VEEE eSre eS SEDPISE pare riae tir tSTEEPISSSOES WIDE iebeateSteSr Eng BEB ESINSOUIDDS Ee dee rNEER WRENN 4.2.1 ENAREI UE ios chccsaaci0 cee GTS ka GEESE REONG CAGES RE a tg TERY ER EA 4.2.2 POON ii Hs a BS 4.2.3 MINER cacts beg vireee ca caceceanak’d Lavacaunrankad xeeemepaabinks 4.24 Fechnological 0.0c2220ccccceeecceeeeneeeee 4.2.5 Ea PEP I MND os cscs coves eds da aieakakeceeitecasiseeel 4.2.6 Pe aioe ia EA RR RR RR 4.3 Ké hoach Marketing 4.31 Ké hoach f thang dau.sebeaianiernaandguepestie ceaainteaa bere ntvessitneneisy lbbiddace nen nanieseenne venient TNT 4.3.2 Ké hoach Marketing giai doan tiép theo COULAN FRE TAC NG TRG sissies ccssststseses cs aiaciitre aera amiedslaaiiauaaiatitacuieas DH a aia Re aN ae eae 5 6 , 7 ; & & & & 4] y 5.2 Otia trinh 5.3 Dau KE HOAC H NHAN SU ee saa 19 eieeiaia ace cecacaa ieee a tinodaaalstistaesbacecateemmndatiiGanciacaees tits ideomeantaes ee si oa dmsasacsacsanun apbesuaiansudiiesaseianedaesegueaaae ne oakeenaausaameneaneniia EI 6.1 Mé hinh Quan ly _ seuaeeseeseeesnaseseeeeenseeaseeesensenseenesseesses oD 6.2 Phin tich cong viéc vaa hogch dinh ngudn nhén lye sniisiiieneeeciitatiniemernneninnmenisiace ae 6.3 Tuyen dung ic nabippeocblia Gab Bela 6.4 Dai ngo nhdan vién: QUAN FR TRI TAI CHINH aiiceciaioeacaticiecesceiaeca Nida dati ee Haan edcedeeaectilitida pecan sie neercuates Zl Se ee scosessssnsssescensnnsonsnecseasacansnerersessseesssessssannenenensosssssensssecsseseees DD NIG 618 GIR eiicticrensesaceceectntiecnrenineie ieee 22 FLD Chik TA We CN Oh sais icici ntcs ean a RRC ea an 22 PL: ERE REI Se IOI I aasiisccs sis scdsscoiosaipacialojnsbal i ckalalen amaaariniaaaialpamamnninbaie 24 7.1.3 Gia dinh vé van dau tur ban GG 00c0cccc00c00-c00cccc0cse0ccecceseesseecseseesesesesevsseeseeseeee id 7.2 Dw kién liru chuyén tien PE eecesessesssnacesnscseessecesescesessaceseseosssessacsceacsessessasosesessssseacseaseseseuces 25 Fd PGA HCN ein BOG WON cc ieee rr ee 7.4 Du kien lai lé a ae 7.5 Ban di tinh can | déi ké todn eeneesenseetensesensneeeeeesennacesseeaccenaneesesaceensanenseeecasaueneseceseaaueeneneeesseees 27 PHAN CONG CONG VIEC VA DANH GIA KET QUA LAM VIEC NHOM 28 ... 4/12/20 | 6/9/20 |Do market and product researches 58 6/10/20 | 8/15/20 Build a business plan 66 6/12/20 | 7/17/20 Plan finances 35 8/16/20 | 9/20/20 Choose a business structure 35 8/16/20 | 9/9/20... one year of OperatiOn .cccsceseenesesees CHAPTER 3: HUMAN RESOURCES 3.1 Organization structure PLANNING ccccccsccscsecsecneeneesseeees Pe ee ehhh ee ee Dodds POCO UMMC E Ge FOLGE OM ccsiisaisss... nossieeneanueninnieenseernasnveeanerneceanenieesnereseemenesnil 336 FRE relatatt ip esses CHAPTER 4: OPERATION osc PLAN th ee 41 4.1.2 4.1.3 ee ee a ee ei ee ee es ee ee ete ee ee be ee a ee Une reGtas anisms «—«»_