EVENT PROPOSAL “SUNSHINE ON THE BORDER 2019” CHARITY CONCERT Project location: Hang Sung school site – Ta Phin nursery school, Ta Phin commune, Tua Chua district, Dien Bien province “ Be tte r ed uca tion B r i g h t er l i fe” INVITATION LETTER Dear respected partners and sponsors, In 2014, Volunteers for Education (VEO) and Newday Media established a fundraising project called “Sunshine on the border” for the local community, especially disadvantaged children in a few mountainous provinces in Northern Vietnam After years of improving education standard in remote mountainous areas, we would like to express our greatest gratitude to our partners, organizations, corporations, individuals, donors and media partners With the help and support from all resources, we have built new schools and provide clothes for children and people living in mountainous areas in generally Each and everyday, we never stop creating new and better opportunities for children to study and pursue education In “Sunshine on the border 2019” project, we decide to choose the first school site for the fundraising project and that is: Hang Sung school site – Ta Phin nursery school, Tua Chua district, Dien Bien province We hope to receive help from all organizations, corporations and donors to build a new school for children in Ta Phin commune, Tua Chua district, Dien Bien province The ultimate goal of this is to create a better, more secured education environment for the children We would really appreaciate if organizations, corporations or individuals can support us not only in this concert but also the whole “Sunshine on the border” project with school sites in the plan We believe that this project is a great way to contribute to our society by helping to create a better developing condition for the needy children in Vietnam This is also an opportunity to network and connect to potential individuals, organizations and corporates “We believe that Education is an indispensable factor in improving living standard of poor and underprivileged people, especially those of ethnic community ” Yours faithfully ! Organizers of “Sunshine on the border 2019” charity concert “Sunshine on the border” 2018 project We have invested and successfully built constructions at Tuan Giao district and Tua Chua district, Dien Bien province: Tổ chức Tình Nguyện Giáo dục (V.E.O) chúng tơi đầu tư xây dựng thành công công Construction at Toa Tinh nursery school, Toa Tinh commune, Tuan Giao district.trình huyện Tuần Giáo huyện Tủa Chùa, tỉnh Điện Biên: Total value of sponsorship: 417,300,000 VND phịng học, 01 phịng cơng vụ giáo viên, 01 nhà bếp, 01 nhà vệ sinh hạng mục Construction at Phinh Sang ethnic minority secondary school, Phinh Sang commune, Tuan Giao district Total value of sponsorship: VND Công trình điểm trường mầm non Tỏa Tình, xã Tỏa Tình, huyện Tuần Giáo với: 03 phụ trợ sân chơi, cổng trường, biển trường, máng nước, hệ thống điện, hàng rào 2,123,186,000 thép B40 Tổng giá trị tài trợ là: 417,300,000 VND Cơng trình trường PTDTBT THCS Phình Sáng, xã Phình Sáng, huyện Tuần Giáo với: 10 phòng nội trú kiên cố, 01 nhà bếp, 01 nhà vệ sinh tài trợ kinh phí mua nguyên vật liệu sửa chữa 10 phòng nội trú cũ Tổng giá trị tài trợ 2,123,186,000 VND Construction at Muong Thin primary school, Muong Thin commune, Tuan Giao district Total value of sponsorship: 395,900,000 VND Construction at Hua Muc school site, Pu Xi primary school, Pu Xi commune, Tuan Giao district Total value of sponsorship: 285,155,000VND Volunteers For Education has provided books for the new library with a total value of 7,688,500 VND ABOUT “SUNSHINE ON THE BORDER 2019” CHARITY PROJECT “Sunshine on the border 2019” aims to build Huoi Anh school site, located in Dien Bien province A charity concert with the theme “Journey to the dream” will be held to invite the help from all benefactors to build a new school for children in Ta Phin commune, Tua Chua district, Dien Bien province, with the hope of improving current education standard The project organized by V.E.O, Newday Media and Education and Training Division of Tua Chua district, Dien Bien province has officially been launched HANG SUNG SCHOOL SITE – TA PHIN NURSERY SCHOOL - Ta Phin commune, which is 27 km from the district center, is a poor commune of Tua Chua district The commune consists of 572 households with a total population of 2795 people Local people are 100% Mong people and the poverty rate is 64,3% - Transportation to and from the school is very difficult when the road to school is 90% dirt road The road is very narrow, steep, dangerous, especially in the rainy season - Currently, Ta Phin nursery school has 49 children of age 3-4 At present, the school does not have available classrooms so the children are studying on the campus of the nearby primary school, using shared toilets and narrow contemporary kitchen The refurbishment of the kitchen has many drawbacks and natural disaster has affected directly to the caretaking tasks - Hang Sung school site does not have available classrooms The two concrete classrooms built in 2006 are now seriously degraded: moldy walls, stucco and paint have a lot peeling and holes - The school structure and surroundings are not suitable for the children The beneficiary is nursery student, with a priority of the youngest age CONSTRUCTION GOALS 150m2 Old classrooms need refurbishing 220m2 Fence walls and school gate Facilities including: kitchen and playground and residential street 250 separating toilet million VND Is the estimated fund raised for building Hang Sung school site DETAILS OF PROJECT ACTIVITIES Estimated duration: May – June 2019 Main activities: - Assign personnel to construct, supervise, complete and decorate the school site - Hold interactive activities and teach life skills for children and local people - Provide gifts to nursery children - Provide facilities for teaching and learning purpose of nursery school - A social activity (medicine distribution, knowledge sharing program, etc.) - Music gala for volunteers, the local people and the children EVENT PLAN Sunshine on the border 2019 CHARITY CONCERT Proposed by Newday Media JSC ABOUT THE EVENT Name “Sunshine on the border 2019” season charity concert 7PM Monday, May 27 th 2019 Time Au Co Arts Centre – No.8 Huynh Thúc Khang, Dong Da, Hanoi Location Fundraising project for building Hang Sung school site - Ta Phin nursery school, Ta Phin commune, Ý nghĩa, mục đích Tua Chua district, Dien Bien province Chapter depicts the endless beauty of Northwestern Vietnam with amazing landscapes and various ethnic minorities of different culture This Chapter includes the following performance: Nhà em lưng đồi – Performed by: Thùy Chi & dance crew Tình ca Tây Bắc – Performed by: Tạ Quang Thắng & Thùy Chi Ing lả – Performed by: Kyo York & dance crew Chương 2: Journey to school Clip of Chapter 2: Showcase the journey to school of Mong children in Dien Bien and underprivileged life of Hang Sung nursery school’s children Chapter depicts the hardship of the road to school of children in mountainous regions The highlight of the Chapter is when the growling storm blows away the thatched roof of the school That’s when a teacher hugs and protects the children from disastrous natural Both the teacher and the students dream about a new fully-facilitated school… This Chapter includes the following performance Đi học- Performed by : Tạ Quang Thắng & stage scenario by children Sao Tuoi Tho’s music club Gió mùa về– Performed by : Ngọc Khuê & stage scenario Giấc mơ trưa– Performed by: Thùy Chi & stage scenario Sống đóa hoa – Performed by : Dương Hoàng Yến & stage scenario Interactive session where ethnic students will share about the underprivileged living conditions and their dreams about new fully-equipped school Auction artwork about children in mountainous regions of a renowned artist Chương 3: Journey to the dream Clip of Chapter 3: Introduce the school construction project and the future of children in mountainous areas Chapter 3’s performances are lively and upbeat, representing the dreams of the children has come true Chợ tình & em - Performed by : PB Nation Hoa ban trắng– Performed by: Tạ Quang Thắng Chiếc khăn Piêu– Performed by: Dương Hoàng Yến & Hoàng Tôn Sponsorship Opportunities WHY YOU SHOULD SPONSOR US ? Corporate Social Responsibility: - Create the success of the project, giving a helping hand in improving education in remote mountainous areas Raise brand’s social value and social responsibility to the disadvantaged people and the nation in general Brand awareness: - Get access to the network of 12.000 local and international volunteers Promote brand’s image on media partners of the concert Get access to the network of businessman community across the country SPONSORSHIP PACKAGES DIAMOND GOLD SILVER BRONZE 500M 300M 200M 100M Targeted participants We welcome all help from individuals, groups, organizations, corporates in and out of Vietnam border who aspire to engage in socially responsible activities and promote brand image in order to organize a successful event BENEFITS DIAMOND GOLD SILVER BRONZE Exclusive opportunity to be called by corresponding sponsorship package before and during the concert YES YES YES YES Name and logo on PR articles about the event on media YES NO NO NO Logo on the concert’s fanpage with a link to company site YES YES YES YES Logo on all e-news letters sent to 10000 businessmen YES YES YES YES Logo on Invitation Letter YES YES YES YES Receive Invitation Letter to the concert 30 tickets 20 tickets 15 tickets 10 tickets YES YES YES NO YES YES YES YES PR posts on the concert’s fanpage and on the concert’s Media Sponsor’s page Logo as a sponsor will appear on all POSM at the event, such as: Pano, standee… Logo on all online marketing materials during the concert BENEFITS DIAMOND GOLD SILVER BRONZE 11 Logo will appear on TVC of the concert YES YES YES YES 12 Display booth at the event YES YES YES NO 13 Logo on main stage YES YES NO NO 14 Showcase TVC of the sponsor before the concert YES YES YES YES 15 Honored by the MC at the closing ceremony YES YES YES YES YES YES YES YES Receive Appreciation Letter honoring the sponsors from the 16 organizers PR posts on the concert’s fanpage and on the concert’s Media 17 Sponsor’s page YES YES NO NO 18 Sponsor has the rights to use its products as gifts for participants YES YES YES YES YES YES YES YES Opportunity to attend the inauguration and opening ceremony of 19 the school PR & COMMUNICATION PLAN OBJECTIVES Number of participants attending the concert: 700 Number of people who know the concert: 10.000 Number of newspapers/ broadcasting stations interact with the concert: 10 newspapers & broadcasting stations Number of active online marketing channels: active channels and online newspapers Social Media: website, Facebook, youtube Fanpage Volunteers for Education: 3000 reach/post SPONSORSHIP PROCEDURE Sponsor chooses the sponsorship package Sponsor negotiates and complements benefits of the sponsorship package (if necessary) Sponsor pays in cash or transfer to the organizer and receive receipt Sponsor and organizers supervise all process during the concert to make sure every benefits is executed properly ABOUT THE ORGANIZERS Volunteer for Education (VEO) is a community network connecting young people around the world who aspires to improve living standard of the locals Through volun-tourism programs, VEO commits to a long-term educational impact and creates job opportunities, as well as stable income for the poor and underprivileged regions of Vietnam   Newday Media is a creative leading event agency in Vietnam With nearly 10 years of experience in event production industry, Newday Media has become business partner of regional and global corperations Newday Media is also a co-organizer in various national cultural festivals Thank you! ... với: 10 phòng nội trú kiên cố, 01 nhà bếp, 01 nhà vệ sinh tài trợ kinh phí mua nguyên vật liệu sửa chữa 10 phòng nội trú cũ Tổng giá trị tài trợ 2,123,186,000 VND Construction at Muong Thin primary... Tỏa Tình, huyện Tuần Giáo với: 03 phụ trợ sân chơi, cổng trường, biển trường, máng nước, hệ thống điện, hàng rào 2,123,186,000 thép B40 Tổng giá trị tài trợ là: 417,300,000 VND Cơng trình trường... underprivileged regions of Vietnam   Newday Media is a creative leading event agency in Vietnam With nearly 10 years of experience in event production industry, Newday Media has become business partner