Privacy is dead the birth of social media background checks

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Privacy is dead  the birth of social media background checks

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Privacy is Dead: The Birth of Social Media Background Checks Sherry D Sanders* “Privacy is dead, and social media hold the smoking gun.”1 INTRODUCTION Many people believe social media background checks are today‟s weapon in the murder of privacy.2 These background checks are a one-stop shop for anyone eager to dig up incriminating evidence on another person Consider the following scenarios: 1) Prospective employee one and a friend return to his car after an exciting night out on the town As the designated driver, he drank only soda and water while his friend partied like it was 1999 As he enters the car, his friend hands him an empty beer container and snaps a picture The friend later posts the picture on Facebook Does this make prospective employee one a drunk driver? 2) An imposter hacks into prospective employee two‟s Twitter account As he peruses her profile, the anonymity and thrill of expressing his ideas without punishment guide his hands as he types away on the keyboard He tweets comment after comment filled with profanity and derogatory statements about blacks and Mexicans One tweet calls for all blacks to return to the motherland so the U.S crime rate can decline Prospective * Sherry Sanders, 2013 J.D Candidate, Southern University Law Center; B.J University of Texas at Austin Thanks to Gail Stephenson, a professor at Southern University Law Center, Stefanie Lee, Renashia Mullin, Floyd Price, and Chauntelle Wood for their invaluable comments on this article Mirna Bard, 99 Favorite Social Media Quotes and Tips, SOCIAL MEDIA (Apr 6, 2010), http://www.mirnabard.com/2010/04/99-favorite-social-media-quotes-and-tips/ (quoting Pete Cashmore, Mashable CEO) Kashmir Hill, Feds Okay Start-up That Monitors Employees‟ Internet and Social Media Footprints, FORBES, June 15, 2011, at 1, http://www.forbes.com/sites/kashmirhill/2011/06/15/start-up-that-monitors-employees-internet-andsocial-media-footprints-gets-gov-approval/ Electronic Electroniccopy copyavailable availableat: at:https://ssrn.com/abstract=2020790 http://ssrn.com/abstract=2020790 employee two has not been on Twitter in months and has no idea her profile has been hacked Does this make her a racist? Employers are no longer the only ones who may determine a current or prospective employee‟s fate with a click of the mouse and browse of a profile page With a recent “stamp of approval” by the Federal Trade Commission (FTC), credit reporting agencies (CRA) may also gather information about an employee from social networking sites (SNS), such as Facebook and Twitter.3 Based on the subjective judgment of a CRA or human resources employee, a prospective employee could hear “you‟re fired” before he even sets one foot in the office door To add insult to injury, information posted on an employee‟s site within the past seven years is fair game.4 Although both employers and CRAs must comply with the Fair Credit Reporting Act (FCRA),5 this practice raises serious questions about invasions of privacy, inaccurate reporting of information, and liability for all players involved in the practice The purpose of this article is to look at the legal ramifications of social media background checks and show why this practice is detrimental to prospective and current employees The first section of this article will focus on the purpose of social media and the FCRA The second section will focus on what CRAs are reporting to potential employers and when they may be liable for inaccurate information due to their failure to use reasonable procedures The third section will look at employers and when their use of SNSs may be considered discrimination or an invasion of privacy and how a failure to check these sites may result in a claim for negligent hiring Next, this article will focus on whether SNSs must abide by the FCRA, and if not, when Jennifer Preston, Social Media History Becomes a New Job Hurdle, N.Y TIMES, July 21, 2011, at B1 Preston, supra note 3, at B1 Hill, supra note 2, at Electronic Electroniccopy copyavailable availableat: at:https://ssrn.com/abstract=2020790 http://ssrn.com/abstract=2020790 they may be liable for invasions of privacy The final section will address whether employees may be guilty of contributing to an invasion of their own privacy HISTORY I THE BEGINNING OF THE END OF PRIVACY: THE BIRTH OF SOCIAL MEDIA Social networking sites, such as Facebook, Twitter, and LinkedIn, have seen an increase in usage over the past few years.6 Seventy-five percent of individuals between the ages of eighteen to twenty-four have a profile on a SNS.7 One-third of individuals between the ages of thirty-five to forty-four have an active account posted online.8 Additionally, nearly twenty percent of individuals between the ages of forty-five and fifty-four have a profile posted on a social network.9 The use of SNSs has expanded tremendously since SixDegrees.com, the first recognizable SNS, launched in 1997.10 A SNS is a service that allows “individuals to create a personal or business network.”11 Between 1997 and 2001, users were able to set up professional, personal, and dating profiles on various SNSs, such as “Friends, AsianAvenue, BlackPlanet, and MiGente.”12 Friendster was launched in 2002 to provide friends-of-friends with an avenue to meet, date, and become romantic partners.13 Since 2003, new SNSs have continuously launched Jordan B Yeager & Ronalyn K Sisson, USER BEWARE: Maximizing the Possibilities, Minimizing the Risks of Using Social Media, 33-OCT Pa Law 26, 26 (2011) JAY E GRENIG & JEFFREY S KINSLER, HANDBOOK OF FEDERAL CIVIL DISCOVERY AND DISCLOSURE E-DISCOVERY AND RECORDS § 5:7 (West Group ed., 3d ed 2011), available at Handbk Fed Civ eDisc & Records § 5:7 (3d ed.) Grenig, supra note Grenig, supra note 10 Danah M Boyd & Nicole B Ellison, Social Network Sites: Definition, History, and Scholarship, JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, (2007), available at http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html 11 TOM FUNK, SOCIAL MEDIA PLAYBOOK FOR BUSINESS: REACHING YOUR ONLINE COMMUNITY WITH TWITTER, FACEBOOK, LINKEDIN, AND MORE (Praeger 2010) 12 Boyd, supra note 10 13 Boyd, supra note 10 Electronic copy available at: https://ssrn.com/abstract=2020790 in an attempt to replicate earlier successful SNSs.14 Users of these online sites are able to (1) create a public or semipublic profile, (2) assemble a network of friends, and (3) post comments, messages, images, and videos to their page.15 Flickr allows users to share photos, Last.FM provides users with a forum to share music, and YouTube is designed to share videos.16 MySpace launched in 2003.17 MySpace was unique because it allowed users to personalize their pages and add features based on demand.18 MySpace became a global phenomenon as it became popular with teenagers.19 In 2004, Facebook launched; however, it was designed for use by college students only.20 Facebook expanded its services to include high school students in 2005.21 Eventually, everyone was allowed access to Facebook in 2006.22 As the number of people using SNSs continues to climb, privacy concerns have become the focus of much of the press coverage of SNSs.23 Many people are concerned with whether the Fourth Amendment to the United States Constitution covers invasions of privacy via SNSs.24 Two recent cases accused Facebook of invading the privacy of its users; these claims have been brought under the Federal Wiretap Act.25 The court in In re Facebook Privacy Litigation held that users of Facebook‟s networking site could not recover under the Wiretap Act because the Act clearly states that “an entity providing an electronic communication service to the public shall not intentionally divulge the contents of any communication…to any person or 14 Boyd, supra note 10 Funk, supra note 11, at 16 Boyd, supra note 10 17 Boyd, supra note 10 18 Boyd, supra note 10 19 Boyd, supra note 10 20 DAVID KIRKPATRICK, THE FACEBOOK EFFECT: THE INSIDE STORY OF THE COMPANY THAT IS CONNECTING THE WORLD 30-31 (Simon & Schuster Paperbacks 2010) 21 Kirkpatrick, supra note 20, at 16 22 Kirkpatrick, supra note 20, at 16 23 Boyd, supra note 10 24 Boyd, supra note 10 25 In re Facebook Privacy Litig., No C-10-02389-JW, 2011 WL 2039995, at *1 (N.D Cal May 12, 2011); Bill Lodge, BR class-action suit targets Facebook, THE ADVOCATE, October 11, 2011, at 1A 15 Electronic copy available at: https://ssrn.com/abstract=2020790 entity other than an addressee or intended recipient of such communication.” 26 The court concluded that the plaintiffs failed to prove that Facebook intentionally provided advertisers with users‟ information.27 Additionally, a resident of Baton Rouge, Louisiana, recently filed suit against Facebook alleging that Facebook is violating the Federal Wiretap Act and other laws “by collecting information on users‟ Internet habits.”28 A court ruling has not yet been reached in this case As the debate over what constitutes an invasion of privacy continues, it is obvious that the use of SNSs has expanded from its original purpose of uniting people with similar interests Although initially SNSs were designed around online communities, the focus now revolves around the individual, who is at the center of his own community.29 This new structure has been referred to “egocentric networks.”30 Networks focused solely on one individual provide others with the unique and easy opportunity to conduct research on a particular person and potentially dig up incriminating evidence on that person II THE FCRA AND THE ATTEMPT TO BREATHE NEW LIFE INTO PRIVACY This section will first look at the important aspects of the FCRA and will then focus on how the courts have interpreted the statute A Important Provisions Governing CRAs and Employers On October 26, 1970, Congress passed the FCRA.31 The purpose of the Act is to promote fairness and accuracy in credit reporting.32 Consumer CRAs play an important role in 26 In re Facebook Privacy Litig., 2011 WL 2039995, at *5 Id 28 Lodge, supra note 25, at 1A 29 Boyd, supra note 10 30 Boyd, supra note 10 31 Fair Credit Reporting Act, 15 U.S.C § 1681 (2010) 32 § 1681 27 Electronic copy available at: https://ssrn.com/abstract=2020790 “assembling and evaluating” a consumer‟s credit, as well as other information gathered on a consumer.33 It is the responsibility of CRAs to respect consumer privacy and ensure that they are fair and impartial when gathering and reporting information to others.34 All “reasonable procedures” must be used to assure the accuracy of the information reported.35 Information may be assembled on a consumer bearing on his credit, character, reputation, personal reputation, and mode of living.36 This information may be used for employment purposes in order to evaluate a consumer for employment, promotion, reassignment, or retention as an employee.37 A CRA may provide an employer with a credit report containing information about a prospective or current employee only if the employee is informed in writing that a background check may be obtained for employment purposes.38 The employee must authorize consent to the background check in writing.39 If the employee will be denied employment or fired based on the information assembled, the employee must be provided with a copy of the report and a document outlining the employee‟s rights under the FCRA.40 A CRA may report information that includes up to seven years of adverse information.41 If a CRA willfully or negligently violates the FCRA, it will be liable to an individual for damages.42 33 § 1681(a)(3) § 1681(a)(4) 35 § 1681e(a) 36 § 1681a(d)(1) 37 §§ 1681a(d)(1)(B), 1681a(h) 38 § 1681b(b)(2)(A)(i) 39 § 1681b(b)(2)(A)(ii) 40 §§ 1681b(b)(3)(A)(i), 1681b(b)(3)(A)(ii) 41 § 1681c(a)(5) 42 § 1681n(a); § 1681o(a) 34 Electronic copy available at: https://ssrn.com/abstract=2020790 B Federal Court Cases Interpreting the FCRA Appropriate Use of Consumer Report for Employment Purposes Section 1681b(b)(2)(A)(i) provides that an employer may conduct a background check on an employee for employment purposes if the request is made in writing “at any time before the report is procured.”43 In Kelchner v Sycamore Manor Health Center, the Third Circuit held that the phrase “at any time before the report is procured” is unambiguous and clearly means a report may be obtained at “any time during the employment relationship.” 44 This means that an employer is authorized to acquire an individual‟s credit report based on a blanket one-time authorization form.45 Additionally, no provision in the FCRA prohibits an employer from firing or disciplining an employee who refuses to allow an employer to procure his credit report 46 CRA‟s Liability for Inaccurate or Unverifiable Information Many courts allow CRAs to use the “technically accurate” defense to avoid liability, because there is no requirement of “maximum possible accuracy” under section 1681e(b).47 However, in Koropoulos v Credit Bureau, Inc., the Court of Appeals for the District of Colombia rejected the technically accurate defense.48 The court instead conducted a balancing test to determine whether there was a 1681e(b) violation.49 The court weighed the possibility of the information leaving a misleading impression on the recipient against the availability of accurate information and the burden on the CRA to obtain this information.50 43 § 1681b(b)(2)(A)(i) Kelchner v Sycamore Manor Health Ctr., 135 Fed Appx 499, 502 (3d Cir 2005) 45 Id 46 Id 47 Neil Vanderwoude, The Fair Credit Reporting Act: Fair For Consumers, Fair For Credit Reporting Agencies, 39 Sw L Rev 395, 401 (2009) 48 Vanderwoude, supra note 47 49 Koropoulos v Credit Bureau, Inc., 734 F.2d 37, 42 (D.C Cir 1984) 50 Id 44 Electronic copy available at: https://ssrn.com/abstract=2020790 Willful and Negligent Violations of the FCRA Section 1681n(a) provides that a person is liable for damages caused to another if he willfully fails to comply with the FCRA.51 A CRA willfully violates the FCRA when it “knowingly and intentionally commit[s] an act in conscious disregard for the rights of others.” 52 In Saenz v Trans Union, LLC, the court adopted the Third Circuit‟s mens rea requirement to determine what level of intent a CRA must possess to prove it willfully failed to comply with the statute.53 The Saenz court held that a CRA acts willfully when it consciously or recklessly disregards the law.54 Willful has also been interpreted to mean “deliberate and purposeful.”55 A showing of actual “malice or evil motive” is not a requirement for recovery under 1681n.56 Willful violations typically occur where a CRA intentionally misleads or conceals information from an individual.57 However, the failure of a CRA to delete incorrect information after it has been reported or the insertion of inaccurate information after it has been deleted does not give rise to liability for a willful act.58 In addition, section 1681o(a) provides that a CRA is liable for damages to another if it negligently fails to comply with the FCRA.59 In order to prevail against a CRA for negligence, four elements must be proven: “(1) inaccurate information was included in a consumer's credit report; (2) the inaccuracy was due to defendant's failure to follow reasonable procedures to 51 § 1681n(a) Pinner v Schmidt, 805 F.2d 1258, 1263 (5th Cir 1986) 53 Saenz v Trans Union, LLC, 621 F Supp 2d 1074, 1086 (D Or 2007) 54 Id 55 Casella v Equifax Credit Info Servs., 56 F.3d 469, 476 (2d Cir 1995) 56 Bakker v McKinnon, 152 F.3d 1007, 1013 (8th Cir 1998) 57 Reed v Experian Info Solutions, Inc., 321 F Supp 2d 1109, 1116 (D Minn 2004) 58 Id 59 § 1681o(a) 52 Electronic copy available at: https://ssrn.com/abstract=2020790 assure maximum possible accuracy; (3) the consumer suffered injury; and (4) the consumer's injury was caused by the inclusion of the inaccurate entry.”60 In Thompson v San Antonio Retail Merchants Association, the Fifth Circuit held that the reasonable procedures made by a CRA to ensure the accuracy of the information it publishes is judged based on what a reasonably prudent person would under the circumstances 61 The failure of a CRA to maintain reasonable procedures under section 1681e(a) is an important element that must be proven before a plaintiff can bring an action for negligence A plaintiff would have to show that a CRA used information about the plaintiff for an impermissible purpose,62 or it must be shown that there was a systematic error.63 There is a systematic error when the mistake occurs repeatedly Section 1681b(a) provides a list of permissible purposes of consumer reports.64 Included as a permissible purpose for furnishing a third party with an individual‟s consumer report is if the information will be used for employment purposes.65 If a CRA discloses information to a third party for a permissible purpose, there will be no further discussion into whether the CRA‟s procedures were reasonable.66 Therefore, a plaintiff should not attempt to bring an action about the reasonableness of a CRA‟s procedures if their disclosure is for a permissible purpose as outlined in section 1681b.67 Additionally, a CRA may also be able to avoid liability for an 60 Cortez v Trans Union, LLC, 617 F.3d 688, 708 (3d Cir 2010) (citing Philbin v Trans Union Corp., 101 F.3d 957, 963 (3d Cir 1996)) 61 Thompson v San Antonio Retail Merchs Ass‟n, 682 F.2d 509, 513 (5th Cir 1982) 62 Id 63 Ruth Desmond, Consumer Credit Reports and Privacy in the Employment Context: The Fair Credit Reporting Act and the Equal Employment For All Act, 44 U.S.F L Rev 907, 922 (2010) 64 § 1681b(a)(1-6) 65 § 1681b(a)(3)(B) 66 Washington v CSC Credit Servs Inc., 199 F.3d 263, 266 (5th Cir 2000) 67 Id Electronic copy available at: https://ssrn.com/abstract=2020790 inaccurate report by showing that it followed all reasonable procedures to ensure that the information was correct.68 Many circuits leave the reasonableness question up to the jury.69 Invasion of privacy/discrimination The use of credit reports for employment purposes is not a discriminatory employment practice.70 Bringing an action under the FCRA can serve two purposes: 1) ensuring the accurate reporting of information, and 2) protecting an individual from unlawful invasions of privacy.71 Section 1681h(e) provides that no action may be brought for invasion of privacy against a person who supplies information to a CRA, unless it involves “false information furnished with malice or willful intent to injure” a consumer.72 This provision means that if a company provides a CRA with credit information about a consumer, the company is protected from invasion of privacy claims unless it furnishes both false information and the information is given with “malicious or willful intent to damage the consumer.”73 DISCUSSION During the summer 2011, the Internet was buzzing after learning from an FTC letter that CRAs may conduct background checks on potential and current employees via SNSs The letter stated: The staff of the Federal Trade Commission‟s Division of Privacy and Identity Protection has been investigating Social Intelligence Corporation („Social Intelligence‟), an Internet and social media 68 Guimond v Trans Union Credit Inf Co., 45 F.3d 1329, 1333 (9th Cir 1995) Guimond, 45 F.3d at 1329 (“The reasonableness of the procedures and whether the agency followed them will be jury questions in the overwhelming majority of cases.”); Cahlin v General Motors Acceptance Corp 936 F.2d 1151, 1156 (11th Cir 1991) (“The agency can escape liability if it establishes that an inaccurate report was generated by following reasonable procedures, which will be a jury question in the overwhelming majority of cases.”); Dalton v Capital Associated Indus Inc., 257 F.3d 409, 416 (4th Cir 2001) (“The issue of whether the agency failed to follow „reasonable procedures‟ will be a “jury question[ ] in the overwhelming majority of cases.”) 70 Pettus v TRW Consumer Credit Serv., 879 F Supp 695, 698 (W.D Tex 1994) 71 Myers v Bennet Law Officers, 238 F.3d 1068, 1074 (9th Cir 2001) 72 § 1681h(e) 73 Lofton-Taylor v Verizon Wireless, 262 Fed Appx 999, 1002 (8th Cir 2008) 69 10 Electronic copy available at: https://ssrn.com/abstract=2020790 background screening service used by employers in pre-employment background screening The reports sold by Social Intelligence include public information gathered from social networking sites Our investigation aimed to determine the company‟s compliance with the Fair Credit Reporting Act („FCRA‟)….We have completed our investigation and determined that no further action is warranted at this time.74 After this statement, articles were published in newspapers, magazines, and online indicating that the FTC had given CRAs the okay to proceed with conducting background checks on Facebook, Twitter, and MySpace So, what does this mean? A PRIVACY IS DEAD, AND CREDIT REPORTING AGENCIES ARE NOW A PRINCIPAL TO MURDER The company at the forefront of the social media background check practice is Social Intelligence.75 Social Intelligence generates reports for employers with both negative and positive information from SNSs.76 Information that would be reported as negative includes: illegal activity such as drug use, racist remarks or participating in racist activities, and sexually explicit videos or photos.77 Positive examples include donating time for charitable or volunteer activities, participating in industry blogs, and receiving external awards or recognition.78 Social Intelligence indicates on its website that it runs a new background check on employees each time 74 Letter from Maneesha Mithal, Assoc Dir., Federal Trade Commission Division of Privacy and Identity Protection, to Renee Jackson (May 9, 2011) (on file with the Federal Trade Commission) available at http://www.ftc.gov/os/closings/110509socialintelligenceletter.pdf 75 Mithal, supra note 74 76 Social Intelligence, http://www.socialintel.com/social-media-employment-screening/ (last visited Jan 7, 2012) 77 Sean Charles, Social Intelligence: What It Is And Why It Matters, Social Media Sean (Oct 16, 2011), http://www.socialmediasean.com/2011/10/16/social-intelligence-what-it-is-and-why-it-matters/ 78 Charles, supra note 77 11 Electronic copy available at: https://ssrn.com/abstract=2020790 it is requested.79 Although Social Intelligence must store the information for seven years, as required by the FCRA, it provides that this old information is not reused.80 As Social Intelligence and other CRAs attempt to comply with the FCRA while gathering information from SNSs, questions arise regarding the accuracy of the information reported as well as when can CRAs be liable for negligent reporting The two hypotheticals mentioned earlier both include instances where a mere glance at a picture or profile page may not reveal the truth A potential employee‟s career may lie in the hands of the subjective judgment of someone hired by a CRA to conduct research If prospective employee one misses out on his opportunity to become a truck driver because a picture on Facebook appears to paint his as a drunk driver or prospective employee two is not hired at a firm because her Twitter account contains racist statements, what can be done? When Is a CRA Liable for Inaccurate Reporting? The purpose of the FCRA is to protect consumers; however, the FCRA may not be as helpful in the employment context.81 A 2004 report found that twenty-five percent of credit reports surveyed included serious errors that could result in the denial of credit or employment.82 Seventy-nine percent of the credit reports surveyed included either serious errors or other mistakes of some kind.83 Few cases have provided relief to consumers for inaccurate reporting, but in Koropoulos v Credit Bureau, Inc the U.S Court of Appeals for the District of Columbia 79 Social Intelligence, Does Social Intelligence store information about job applicants that can potentially be used against them on future job hunts, http://www.socialintel.com/faqs/#does-social-intelligence-store-information-aboutjob-applicants-that-can-potentially-be-used-against-them-on-future-job-hunts (last visited Jan 7, 2012) 80 Social Intelligence, supra note 79 81 Ruth Desmond, Consumer Credit Reports and Privacy in the Employment Context: The Fair Credit Reporting Act and the Equal Employment For All Act, 44 U.S.F L Rev 907, 916 (2010) 82 ALISON CASSADY & EDMUND MIERZWINSKI, MISTAKES DO HAPPEN: A LOOK AT ERRORS IN CONSUMER CREDIT REPORTS (Nat‟l Assoc of State PIRGs ed 2004) 83 Cassady, supra note 82 12 Electronic copy available at: https://ssrn.com/abstract=2020790 rejected the technically accurate defense courts had previously followed.84 In Koropoulos, the plaintiff defaulted on his loan, but eventually paid it off.85 The CRA charged it off as bad debt,86 and because of this, the plaintiff was denied credit several times.87 The court held that if information contained in a report leaves a misleading impression on the recipient, the information is inaccurate.88 The court weighed the possibility of leaving a misleading impression against the availability of accurate information and the burden on the CRA to obtain this information Applying the balancing test identified in Koropoulos to the two hypotheticals previously presented, it is difficult to discern whether a CRA may be liable to prospective employees one and two for inaccurate reporting under 1681e(b) First, if a CRA reported to an employer that prospective employee one was a drunk driver based on the picture posted on Facebook, this report would be technically accurate, in accordance with the standard required in most circuits However, the facts of the hypothetical indicate that prospective employee one was the designated driver and had not been drinking A simple snap of a camera by a drunk friend playing around has created a deceiving image If prospective employee one requests that the CRA remove the information and the CRA does not, it is reporting inaccurate information This information will leave a misleading impression on the employer However, it is difficult to balance the weight of the misleading impression against the burden on the CRA to obtain accurate information because this is not the usual check of a person‟s credit, criminal, or employment history A social media background check cannot be verified as easily as information from a basic background check 84 See Koropoulos v Credit Bureau, Inc 734 F.2d 37, 42 (D.C Cir 1984) See id 86 A debt is charged off when the account is treated “as a loss or expense because payment is unlikely.” BLACK‟S LAW DICTIONARY 266 (9th ed 2009) 87 See Koropoulos, 734 F.2d at 38-39 88 See id at 47 85 13 Electronic copy available at: https://ssrn.com/abstract=2020790 For example, a CRA can easily call a merchant or creditor to determine whether information contained on a person‟s credit report is accurate In this instance, the burden on the CRA would be small So balancing the misleading impression versus the actual truth surrounding the picture and considering the burden on CRAs to obtain this information, it is possible that a court may rule either way on whether a CRA is liable under 1681e(b) for reporting inaccurate information The same is true for the second hypothetical If a CRA reported that prospective employee two was a racist based on the postings on her Twitter account, this would be technically accurate However, if prospective employee two reports the inaccuracy to the CRA and it fails to correct the information, then the balancing test applies The facts in the hypothetical indicate that prospective employee two had not accessed her Twitter page in months and that someone hacked into her account This indicates that prospective employee two did not make the racist remarks An employer reviewing the information provided by the CRA would be misled into believing that prospective employee two is really a racist Therefore, it would appear that the misleading information may outweigh the fact that the information is technically accurate The problem arises when assessing the burden on the CRA How will courts evaluate the burden on CRAs to obtain accurate information when they are using sites where people are known to exaggerate and lie to gather information to report back to employers? This author suggests when applying this test to social media background checks, courts should consider only the possibility of leaving a misleading impression versus the accuracy of the information Including the burden requirement may result in employees never being able to prevail, because CRAs will always be able to show that it would be difficult to find information to prove the accuracy of the information reported 14 Electronic copy available at: https://ssrn.com/abstract=2020790 Thus, although it has been found that a possible one in four credit reports contain serious errors,89 employees who have become victims to the inaccurate reporting must overcome the technically accurate defense in order to hold a CRA liable If a prospective employee can avoid the technically accurate defense and have the balancing test applied instead, he may be able to recover damages for inaccurate reporting It is still to be determined how courts will view the burden on CRAs to obtain accurate information When is a CRA Liable for Negligence or Failing to Follow Reasonable Procedures? In Stevenson v TRW, Inc., the court found TRW liable for negligence.90 In this case, the plaintiff notified TRW about inaccurate information contained on his credit report 91 After believing that his report was corrected, he noticed that inaccurate information either remained on his report or was reentered after it was deleted.92 The court held that TRW acted negligently because the steps it took to reinvestigate the plaintiff‟s dispute were unreasonably long and TRW failed to promptly delete inaccurate or unverifiable information from his report 93 In Philbin v Trans Union Corp., the Third Circuit set out four elements to determine whether a CRA was negligent in gathering or reporting information.94 First, it must be determined if inaccurate information was reported in a consumer‟s credit report.95 In hypothetical one, the first element would be satisfied because prospective employee one had not been drinking If a CRA reported that prospective employee one was a drunk driver, this information would be inaccurate 89 Cassady, supra note 82 See Stevenson v TRW, Inc 987 F.2d 288, 298 (5th Cir 1993) 91 See id at 291 92 See id at 291 93 See id at 298 94 Philbin v Trans Union Corp., 101 F.3d 957, 963 (3d Cir 1996) 95 Id at 963 90 15 Electronic copy available at: https://ssrn.com/abstract=2020790 Second, the inaccuracy must be due to the CRA‟s failure to follow reasonable procedures.96 Courts have ruled different ways on whether a CRA has failed to follow reasonable procedures In Boris v Choicepoint Services, the court found that a CRA did not follow reasonable procedures by failing to clarify misleading information contained in its report 97 Boris notified Choicepoint regarding inaccurate information about prior insurance claims in her claims report.98 After the original mistakes were corrected, more inaccurate information appeared on her report.99 In hypothetical one, any information reported by a CRA claiming that prospective employee one is a drunk driver would be misleading Similar to the Boris case where information concerning the plaintiff‟s prior insurance claims was inaccurate, information indicating that prospective employee one is a drunk driver would be inaccurate If the CRA fails to correct this information after requests to so, the CRA could be in violation of section 1681e(b) for failing to follow reasonable procedures However, because the FTC has set “minimal requirements for the „reasonable procedures‟ standard,” a CRA will be liable only if an employee can show there were “systematic errors.”100 Thus, even if a CRA generated an error themselves, prospective employee one may not be able to recover if that error does not rise to the level of a systematic error.101 Additionally, the plaintiff must show that he was injured and this injury was the result of the inclusion of the inaccurate information.102 These two elements could easily be satisfied 96 Id See Boris v Choicepoint Servs., 249 F Supp 2d 851, 862 (W.D Ky 2003) 98 See id at 855 99 See id at 855 100 Desmond, supra note 81, at 922 101 Desmond, supra note 81, at 922 102 Philbin v Trans Union Corp., 101 F.3d 957, 963 (3d Cir 1996) 97 16 Electronic copy available at: https://ssrn.com/abstract=2020790 because prospective employee one can show that he was denied employment due to the credit report provided to the employer Therefore, prospective employee one could have a claim against a CRA for negligence only if he can overcome the reasonable procedure standard Prospective employee two could also possibly have a claim for negligence, only if she can overcome the reasonable procedure requirement Information stating that prospective employee two is a racist would be inaccurate because she did not post the comments Second, if the CRA fails to correct the misleading information and it becomes a systematic error, it may be in violation of section 1681e(b) for its failure to follow reasonable procedures Third, prospective employee two would be injured financially and possibly emotionally because of the denial of the opportunity to advance her career Finally, the inaccurate information provided to the employer would be the cause of prospective employee two being denied employment The difficulty in applying the reasonable procedure standard to employment-related issues has to with urgency and necessity Many jobseekers or current employees may not have the money or the time to make continuous requests to a CRA that inaccurate information be corrected A lack of income resulting in unpaid bills or hungry children cannot wait for a systematic error to occur in order to prove negligent compliance with the FCRA Therefore, the likelihood of a prospective or current employee being able to prove a CRA failed to follow reasonable procedures may be slim B PRIVACY IS DEAD, AND EMPLOYERS ARE ALSO A CO-CONSPIRATOR IN THE INVASION OF PRIVACY It is no secret that employers use SNSs to screen prospective employees before offering them a position The New York Times reports that seventy-five percent of companies require job 17 Electronic copy available at: https://ssrn.com/abstract=2020790 recruiters to conduct research on job candidates.103 Additionally, seventy percent of recruiters denied candidates employment because of information found online.104 To avoid discrimination charges and other legal risks, many employers use CRAs to generate reports on employees 105 Because employees must be informed in writing that a background check may be obtained for employment purposes,106 the employer should provide an area where the employee can consent to the social media background check Jobseekers and current employees must be provided with notice, consent, access, and enforcement, areas where the FCRA does not provide much protection for employees.107 Thus, employees and employers must take steps to protect themselves Employees Should Always Read All Employment Documents Before prospective employees one and two sign employment documents, they should read them carefully GameStation conducted a recent survey to determine how many of its customers read the terms and conditions of their online sales before signing them.108 The company placed a provision in the contract called the “Immortal Soul Clause” that legally obligated its customers to provide GameStation with their souls.109 Eighty-eight percent of customers did not read the terms and conditions before signing the contract 110 The clause was added to demonstrate that few people read contracts before signing them.111 Prospective employees should take the time to read any documents required to be signed prior to or during 103 Jennifer Preston, Social Media History Becomes a New Job Hurdle, N.Y TIMES, July 21, 2011, at B4 Preston, supra note 103 105 Social Intelligence, supra note 76 106 § 1681b 107 Desmond, supra note 81, at 923 108 Joe Martin, GameStation: “We own your soul”, Bit-Gamer (April 15, 2010), http://www.bittech.net/news/gaming/2010/04/15/gamestation-we-own-your-soul/1 109 Martin, supra note 108 110 Martin, supra note 108 111 Martin, supra note 108 104 18 Electronic copy available at: https://ssrn.com/abstract=2020790 their employment Because employers must include a provision in their employment documents to inform employees that a background check will be conducted,112 employees should check with human resources personnel to verify where the background information will be taken from Taking these steps will allow potential employees to prevent CRAs or human resources personnel from gathering background information on SNSs It can also put employees on notice and give them time to delete harmful information from their page or ensure that their profile is not available to the general public Employees should also be aware that if they sign an employment document containing a provision stating that a background check will be conducted, they are giving their employer authorization to obtain a report any time during the employment relationship.113 Employers may lawfully check a current employee‟s background five, ten, or even twenty years after being hired based on a blanket one-time authorization form signed during the hiring process.114 The FCRA provides little protection for employees who refuse to allow an employer to procure his credit report.115 Here again, the difficulty in applying the FCRA to employment-related issues is present While employees should be careful about what they sign, this caution could result in adverse action against them in which the FCRA may not provide a remedy Adding social media background checks to this situation will only help increase the likelihood of prospective and current employees being harmed at the hands of employers Employers May Be Liable If They Do Check SNSs or If They Do Not “The employer who acts on false positive information suffers the investment cost of breached trust in a new employee; the employer who acts on false negative information may 112 § 1681b Kelchner v Sycamore Manor Health Ctr., 135 Fed Appx 499, 502 (3d Cir 2005) 114 Id 115 Id 113 19 Electronic copy available at: https://ssrn.com/abstract=2020790 never know the nature and extent of the lost opportunity.”116 Social media has placed employers in a difficult position Legal consequences such as “negligent hiring, harassment claims, discrimination claims, and other legal issues” may await employers who check SNSs or those who fail to check SNSs before hiring an employee.117 A negligent hiring claim may arise where an employer fails to check SNSs before hiring an employee, or fails to act on information revealed on SNSs about an employee.118 For example, let us assume that the picture of prospective employee one drinking and driving is accurate If a truck company hires prospective employee one after discovering this information on Facebook and he injures someone because he was drinking on the job, the employer could be liable to the third party for negligent hiring 119 A law firm could be liable for negligent hiring if it hires prospective employee two when it was aware of her comments on Twitter and she fails to adequately represent a client because of his race Thus, it appears that checking SNSs to background checks on employees is an advantage for employers However, discrimination claims may arise if adverse action is taken due to negative information found on SNSs.120 An employer may be sued for discrimination if it makes a decision to hire or not hire a prospective employee based on the candidate‟s “sex, sexual orientation, age, or race”121 These are areas protected under federal law.122 The FCRA is one of the federal statutes that attempts to protect employees from discriminatory practices by requiring employers to provide employees 116 Virginia G Maurer & Robert E Thomas, Getting Credit Where Credit is Due: Proposed Changes in the Fair Credit Reporting Act, 34 Am Bus L.J 607, 622 (1997) 117 Arthur Yermash, Employer Legal Issues For Online Social Networking, LEGAL BRIEF, (Aug 2010), http://www.cmmllp.com/Newsletters/Newsletter_1008.html#LETTER.BLOCK7 118 Yermash, supra note 117 119 Yermash, supra note 117 120 Yermash, supra note 117 121 Yermash, supra note 117 122 Yermash, supra note 117 20 Electronic copy available at: https://ssrn.com/abstract=2020790 with proper notice before gathering information from SNSs.123 Despite this attempt to protect employees, the notice requirement in the area of employment may have little effect because employees may fear that not consenting to the background check could cost them their jobs.124 An employer could also be liable for a willful violation under 1681n(a) for violating equal opportunity laws, failing to notify prospective or current employees that they will be subject to a background check, or failing to notify an employee that adverse action was taken as a result of information found on his report.125 Furthermore, by conducting their own social media background checks, or having a CRA so, employers risk invading a prospective employee‟s privacy Credit reports disclose intimate, and often incomplete, information that compels employers to draw “misleading conclusions about a person‟s history and behavior.” 126 Social media background checks will only provide a false impression of an employee‟s morals or motive.127 Employers could misinterpret the information because they are unaware of the context or implications of the situation.128 The information listed on a person‟s profile page may not adequately reflect the true facts or the overall picture Moreover, invasions of privacy may occur where an employer has an individual befriend a job candidate whose profile is not open to the public C PRIVACY IS DEAD, AND SOCIAL NETWORKING SITES ARE GUILTY OF FIRST DEGREE MURDER There is no word on whether SNSs must comply with the FCRA or if it is providing CRAs with information on employees A recent Forbes article suggests that Facebook is not 123 §§ 1681b(b)(3)c(A)(i), 1681b(b)(3)(A)(ii) Desmond, supra note 81, at 916 125 Desmond, supra note 81, at 923 126 See Desmond, supra note 81, at 911 127 See Desmond, supra note 81, at 912 128 See Desmond, supra note 81 124 21 Electronic copy available at: https://ssrn.com/abstract=2020790 involved in the practice.129 The article stated that Facebook sent Social Intelligence a cease and desist letter that said that Social Intelligence‟s practices may violate Facebook‟s terms of service.130 If SNSs such as Facebook must comply with the FCRA, a claim for invasion of privacy may be brought under this Act However, current cases involving invasions of privacy by Facebook are being brought under the Federal Wiretap Act 131 In re Facebook involved a class action brought against Facebook for allegedly transmitting its users‟ personal information to third-party advertisers without consent.132 The Baton Rouge, Louisiana, class action involves allegations that Facebook violated federal wiretap laws “by collecting information on users‟ Internet habits.”133 If prospective employees one and two were somehow under the impression that the SNSs were leaking information to CRAs or employment personnel, they could bring a claim against the SNSs under the FCRA, the Federal Wiretap Act, or any other relevant federal law The claim against Facebook in In re Facebook was unsuccessful because the court found that the plaintiffs failed to show that Facebook intentionally provided information to the third party.134 Currently, it appears that a claim for invasion of privacy against a SNS may have to come under the Wiretap Act because there is no proof that SNSs are participating in the social media background check practice 129 Kashmir Hill, Senators Worried Job Seekers „Unfairly Harmed‟ By Social Media Background Checks, FORBES, September 20, 2011, http://www.forbes.com/sites/kashmirhill/2011/09/20/senators-worried-job-seekers-unfairlyharmed-by-social-media-background-checks/ 130 Hill, supra note 129 131 In re Facebook Privacy Litig., 2011 WL 2039995, at *1; Lodge, supra note 25, at A1 132 In re Facebook Privacy Litig., 2011 WL 2039995, at *1 133 Lodge, supra note 25, at A1 134 In re Facebook Privacy Litig., 2011 WL 2039995, at *5 22 Electronic copy available at: https://ssrn.com/abstract=2020790 D PRIVACY IS DEAD, AND EMPLOYEES MAY CONTRIBUTE TO THE INVASION OF THEIR OWN PRIVACY Although individuals have different “privacy tolerance,” users of SNSs still have the urge to know what others are doing.135 Users are also obsessed with informing others of their current activities or thoughts This urge blindly leads users into contributing to the invasion of their own privacy While the FCRA fails to fully protect employees in the area of notice, the requirements placed on employers and CRAs should at least warn employees to clean up their profile pages SNSs give users the personal option of establishing their own privacy settings.136 Users should take advantage of this option Any problems associated with the social media background check practice can be easily cured by employees taking preventative measures to avoid having to prove that a CRA or employer failed to comply with the FCRA The options available to users to avoid the burden of proving inaccurate or negligent reporting are quite obvious One option is to take down all questionable pictures or posts to prevent mixed interpretation of what these items may mean Second, users could set their privacy settings to where only their friends can see their profiles This would prevent outsiders from viewing any information posted Finally, users could temporarily or permanently take down their profiles It may be a good idea to temporarily take the page down, at least while searching for a job It is important to note that the only option that may allow full protection from invasions of privacy is permanently taking the page down However, this may be an extreme measure for some, and there is no guarantee that the page is permanently deleted Prospective and current 135 ERIK QUALMAN, SOCIALNOMICS: HOW SOCIAL MEDIA TRANSFORMS THE WAY WE LIVE AND DO BUSINESS (John Wiley & Sons, Inc 2009) 136 Qualman, supra note 135 23 Electronic copy available at: https://ssrn.com/abstract=2020790 employees must always keep in mind that it takes the stroke of pen one time to give employers authority to access their account any time during the employment relationship.137 CONCLUSION Social media background checks are flawed These flaws are enhanced because the use of the FCRA for employment-related issues in general has not been worked out It is hard to determine what information is true, exaggerated, or a total lie How can a person‟s future depend on a flawed method that is based on the subjective judgment of CRA employees? Too much discretion has been placed in the hands of these employees Although the court system can be used to remedy violations of the FCRA, the damage has already been done The prospective employee has already been deprived of income to support his family or the opportunity to advance his career Maybe the FTC should reconsider allowing social media background checks Even “[p]rivacy-protective senators Al Franken and Dick Blimenthal” have expressed their dissatisfaction with the practice.138 If privacy was not dead before, the smoking gun held by social media has definitely killed it now.139 137 Kelchner v Sycamore Manor Health Ctr., 135 Fed Appx 499, 502 (3d Cir 2005) Hill, supra note 128 139 Bard, supra note 138 24 Electronic copy available at: https://ssrn.com/abstract=2020790 ... reporting of information, and liability for all players involved in the practice The purpose of this article is to look at the legal ramifications of social media background checks and show why this... http://ssrn.com/abstract=2020790 they may be liable for invasions of privacy The final section will address whether employees may be guilty of contributing to an invasion of their own privacy HISTORY I THE BEGINNING OF THE. .. mean? A PRIVACY IS DEAD, AND CREDIT REPORTING AGENCIES ARE NOW A PRINCIPAL TO MURDER The company at the forefront of the social media background check practice is Social Intelligence.75 Social

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