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Người đề (Ký ghi rõ họ tên) TRƯỜNG ĐẠI HỌC VĂN LANG KHOA QUẢN TRỊ KINH DOANH Đề thi: Lần 1: Lần 2: Môn thi: ANH VĂN CHUYÊN NGÀNH QUẢN TRỊ Khóa/Lớp: K24Q,QISM, - Học kỳ: K25QĐB Thời gian thi: 45 phút ; 60 phút; Hình thức thi: Tự luận 2020-2021 Trưởng Khoa/Bộ môn duyệt (Ký ghi rõ họ tên) 75 phút ; 90 phút ; 120 phút Trắc nghiệm Được sử dụng tài liệu - Năm học: ThS Nguyễn Thị Thanh Thắm Tự luận + Trắc nghiệm - Không sử dụng tài liệu TS Nguyễn Quỳnh Mai Mã đề thi Cán coi thi Cán coi thi (Ký ghi rõ họ tên) (Ký ghi rõ họ tên) A101 Họ tên sinh viên:………………………… Cán chấm thi Lớp: ………… MSSV: …………………… (Ký ghi rõ họ tên) STT:………………………………………… ĐỀ THI SKILL (1 mark): Choose the correct answers Read the number: a Three – fourth b Third – four c Three – fourths d Third – fourths Sixty + twelve = _ a Seventy-two b Eighty c Eighteen d Fifty-two = _ Điểm thi Bằng số Bằng chữ a b c d Thirty-two per cent Thirty-second percent Thirty-two per cents Thirty-two percent Nought point two three seven = a .237 b 0.237 c 2.37 d 23.7 Read the number: £ 6500000 a six million, five hundred thousand dollars b six million, five hundred thousand euros c six million, five hundred thousand pounds d six million, five hundred thousand yens VOCABULARY (2 marks) A Complete the text with words from the box exchange interest sales tax unemployment Private sector sets up new fund for small businesses HTTC, a Birmingham-based telecommunications group, has set up an investment fund to help finance new businesses in the area The area has a high (6) rate because of the current economic recession Recent changes in the pound–euro (7) rate have made it harder for businesses that make goods for export HTTC hopes that providing loans with a low (8) rate will allow new businesses to grow and to create new jobs for the labour force in the area The local government has recently agreed to offer (9) incentives for new businesses as well In addition to offering funding, HTTC is also providing training and consulting for people who are considering starting a new business The company is offering assistance with market research, product development, and (10) forecasting as well as developing a business plan B Choose the best word to complete the sentences 11 It is important for many small businesses to improve their credit and ensure customers pay on time a control b limit c risk d term 12 The service engineer was _ to guarantee the work for six months a granted b conceded c accepted d prepared 13 It was agreed that the full cost would be refunded if the goods were returned in perfect a shape b state c situation d condition 14 Before negotiating a deal make sure you know the strengths and weaknesses of _ products a commanding b conflicting c competing d connecting 15 A good salesperson can almost anybody to buy anything a satisfy b appeal c persuade d adapt LANGUAGE (1 mark): A Complete the sentences using the correct form of the verb 16 It isn’t necessary to dress up tonight We _ wear suits a mustn’t b shouldn’t c don’t have to d doesn’t have to 17 When I was at school, we _ stand when a teacher entered the room a should b must c have to d had to 18 I’ve forgotten my umbrella so we should go home _ it starts to rain a before b after c while d when B Rewrite the sentences 19 going to / while / are / rest / on / we / a / are / holiday / have / we 20 because / am / visit / I / learning/ I / United Kingdom / would like / now /to / the / English / visit READING (2 marks) What does it mean to be innovative in business? In order for a business to survive in today's world, it is important that we regularly review what we are doing and how we are doing it By considering new ideas and new ways of doing things, and trying to innovate, we can improve on our products/services, increase sales, reduce costs and make our processes more effective and efficient Innovation is key to increasing profits There are several ways a company can be innovative with their products and services Today we will look at four of them Using the latest technology to improve your product/service When we think of innovation, we often think of new technologies While they might be impressive, we should not use new technologies just because they are available It is important to consider how the technology can improve our product/service and make a difference to our customer Companies that produce cars, toiletries, household appliances, etc often have a large R&D department to work on making their products better Responding to customer demands by changing what is on offer By listening to customer feedback, we can get their opinions on how we are doing and find out about what it is that they want We also need to be aware of changes in customer demands and keep up with the times When fast-food restaurant McDonald's realised that the market wanted healthier choices, they introduced fruit and salads, while removing the 'super-size' option from their menus Offering a new product/service to reach new customers Your business might be doing well, but there is no growth or development and there is a risk that your competitors might take away some of your customers Innovation sometimes means developing a new product that targets a different market Although video games were often played by boys, in 2006, video games giant Nintendo introduced the game console Nintendo Wii, successfully targeting girls and older customers with games like Cooking Mama and Brain Training Changing the way you provide a service By looking at the changes to the customer's lifestyle and needs, we sometimes realise that there might be better ways to serve them Customers who not have a lot of time might prefer to have their food or their shopping delivered to their homes, or they might like to their banking online rather than in an actual bank Not all innovation will bring success to our businesses, but it can give us the opportunity to grow and learn more about what we and what our customers might want Fill the gaps with the correct words from the box customers better demands convenient aware recent development innovative We need to introduce (21) ideas and ways of doing things so that we can improve and grow One way of doing this is to look at the most (22) technologies and see how they can make our products or services (23) Some companies have a research and (24) department that specializes in this Another way is to be (25) of changes in what our customers want and make sure we offer products or services that meet their (26) A third way of introducing innovation is to develop new products that can help you target new (27) You can also change the way your service is offered to make it more (28) for your customers LISTENING (2 marks) A Listen and complete this paragraph Junko: Hello, Junko Mori speaking How can I help you? Andrea: Hi, Junko, it's Andrea here from Red Band I'm calling about our latest (29) _ Junko: Everything arrived OK, right? We got the delivery confirmation at our end Andrea: Yes, everything's fine with the order I'm calling about the(30) _and the payment terms I need a favour Junko: A favour? What you need? Andrea: This is a little, er difficult, but I need an extension on the payment terms I know they're usually 30 days, but we're having some cash flow problems You'd really be helping us out if you could extend it to (31) _ Junko: I'm not sure if I can that, Andrea We've got regulations at our end, and also have to manage our own cash flow Andrea: I promise this won't become the norm, Junko Actually, I also want to place another new order The same size order as last time It's for an important customer and they pay on delivery Junko: I see So your cash flow problem will be (32) _after this new order is delivered Andrea: Exactly Junko: That sounds good Hold on, Andrea Let me see what I can Yes, I think we can make an exception this time Andrea: That's great, Junko I appreciate your help Junko: And we appreciate your business, Andrea It works both ways Andrea: Thanks again, Junko Can you send me a quick email (33) _ of the payment terms extension? Junko: Sure, no problem We're happy to help you Andrea: Great And I'll email you the new order Junko: Thanks I'll keep an eye out for it Talk to you soon Andrea: You too Goodbye B Write the sentences in the correct group WRITING (2 marks) Choose one topic and write a short paragraph at least 80 words Topic 1: a successful business person Topic 2: a successful new business Đáp án phần thi Skill (0.2 điểm/câu) c b a c a Đáp án phần thi Vocabulary (0.2 điểm/câu): unemployment 11 b exchange 12 a interest 13 d tax 14 c 10 sales 15 c 18 a Đáp án phần thi Language (0.2 điểm/câu): 16 c 17 d 19 We are going to have a rest while we are on holiday 20 Now I am learning English because I would like to visit the United Kingdom Đáp án phần thi Reading (0.25 điểm/câu): 21 innovative 25 aware 22 recent 26 demands 23 better 27 customers 24 development 28 convenient Đáp án phần thi Listening: A 0.2 điểm/câu 29 order 32 solved 30 invoice 33 confirmation 31 60 days B 0.125 điểm/câu (1 điểm full) The customer says: You’ll really be helping us I need a favour I promise this won’t become the norm I appreciate your help The supplier says: Let me see what I can I’m happy to help you I’m not sure if I can that I think we can make an exception this time Trả lời phần thi viết (2 điểm) Dựa tiêu chí sau • Task Response: Khả đáp ứng yêu cầu đề • Cohenrence and Cohesion: Tính liên kết dẫn đắt câu • Lexical Resource: Vốn từ vựng • Grammatical Range and Accuracy: Phạm vi độ xác ngữ pháp ... (0.2 điểm/câu): unemployment 11 b exchange 12 a interest 13 d tax 14 c 10 sales 15 c 18 a Đáp án phần thi Language (0.2 điểm/câu): 16 c 17 d 19 We are going to have a rest while we are on holiday... Topic 1: a successful business person Topic 2: a successful new business Đáp án phần thi Skill (0.2 điểm/câu) c b a c a Đáp án phần thi Vocabulary (0.2 điểm/câu): unemployment 11 b exchange 12 a...a b c d Thirty-two per cent Thirty-second percent Thirty-two per cents Thirty-two percent Nought point two three seven = a .237 b 0.237