... high on the list when people clicked on "Big Bird."
2. Build and engage your community.
Find out what people expect and want from your brand. As an example, Steele said the Romney
campaign ... group tweeted about ABC's Dancing With the Stars during the show.
5. Move people to action.
Steele says, like the political campaigns, you can use Twitter to trigge...
... grandmothers as the appropriate source for the intervention. The
grandmothers who participated in formative research developed the chitterlings
cleaning method for their peers. Having the grandmothers ... ranked
15th among the Advertising Council’s 40 campaigns during the same period. TV
networks and PSAs reached more than 50 percent of households in the target
areas duri...
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... identical—to
eliminate the aspects of the restructuring effected by the merger that in their
judgment threaten competition.
37
Setting aside the questions of their adequacy, on the one hand,
and their likely ... justify their
own entry into the interLATA market, the local Bell companies (and
witnesses for them, such as I) pointed to these huge investments and
to the rapid...
... dialogue up and down the corporate ladder.
The way to harness the power of
these people is not to protect them…but
to turn them loose, and get the management
layers off their backs, the bureaucratic
shackles ... GE
employees (and managers) from each other. Simply by involving and
listening to everyone, you will help remove horizontal and vertical
barriers. Make sure to li...
... separate the
wheat from the chaff. At least t hat's the excuse I'm going to give for having my associate at
Renegade, Merlin Ward share the six unique lessons he gleaned from the recent ... essentially gamifying their Timeline; then they
made the monet ary spend to promote it to as many users as possible. The result was more
than just extended reach—they increase...
... and humility.
● Give the agenda.
● Give the body.
● Give the conclusion and then talk about your action steps and what’s
in it for them if they do those action steps.
● Then offer them the ... you tonight. Thank you.’
Then, by the way, as they are applauding, stand there and enjoy the
applause. This is their moment, not yours. Enjoy the applause. Stand there
wi...