... Branding...................................................................................................... 1/14G. Listings: Advertising That Works .............................................................. 1/15
1/ 2MARKETING WITHOUT ADVERTISING Really high spending on advertisingsales is an ... Active Internet Marketing ..............................................................
. do your advertising for you. Ralph Warner, Publisher Berkeley, California • 2 | MARKETING WITHOUT ADVERTISING Advertising: e Last Choice in Marketing. HANSON, AUTHOR OF PRINCIPLES OF INTERNET MARKETING. FROM “INTERNET MARKETING AND ECOMMERCE,” 2006 4 | MARKETING WITHOUT ADVERTISING rest rely on personally
... Recourse Policy in Writing 10/9
1/4
MARKETING WITHOUT ADVERTISING
and broadcast ads; that works out to about
$623 for every man, woman and child in
the United States” ( Marketing Madness,”
May/June ... future. Keep advertising
(forever).
• The effects of advertising are cumu-
lative. Definitely keep advertising
(forever).
But what about the favorable long-term
effects of continuo...
... Active Internet Marketing 11/19
12
Designing and Implementing Your Marketing Plan
A. Your Marketing List: The “Who” of Your Marketing Plan 12/2
B. How to Evaluate Your List 12/3
C. Marketing Actions ... of Your Marketing Plan 12/5
D. Direct Marketing Actions 12/7
E. Parallel Marketing Actions 12/15
F. Peer-Based Marketing Actions 12/21
13
The Last Step: Creating a Calendar o...
... Active Internet Marketing 11/19
12
Designing and Implementing Your Marketing Plan
A. Your Marketing List: The “Who” of Your Marketing Plan 12/2
B. How to Evaluate Your List 12/3
C. Marketing Actions ... of Your Marketing Plan 12/5
D. Direct Marketing Actions 12/7
E. Parallel Marketing Actions 12/15
F. Peer-Based Marketing Actions 12/21
13
The Last Step: Creating a Calendar o...
.
Parallel Marketing Actions
In addition to direct marketing, your marketing action plan should include parallel marketing
techniques. Parallel marketing.
Marketing Actions and Events
—
the What of Your Marketing Plan
Once you generate a list of your marketing community, the next step is to plan marketing
... and
Implementing Your
Marketing Plan
A. Your Marketing List: The “Who” of
Your Marketing Plan 13/2
B. How to Evaluate Your List
13/3
C. Marketing Actions and Events: The
“What” of Your Marketing Plan ... MANN
CONSOLIDATED PRINTERS, INC.
Phillips, Michael, 1938 Marketing without advertising
/ by Michael Phillips & Salli Rasberry 5th ed.
p. cm. ISBN 1-4133-0184-3 1. Marke...
... employees.
1/6 MARKETING WITHOUT ADVERTISING
ADVERTISING: THE LAST CHOICE IN MARKETINGS 1/7
We admire, in particular, Google’s oppo-
sition to advertising. As part of its no-
advertising commitment, ... Direct Marketing Actions 13/7
E. Parallel Marketing Actions 13/15
F. Peer-Based Marketing Actions 13/21
14
Creating a Calendar of Events
A. Marketing Calendar for an Interior...
... customers do your advertising for you.
Ralph Warner, Publisher
Berkeley, California
•
2
|
MARKETING WITHOUT ADVERTISING
Advertising: e Last Choice
in Marketing
e Myth of Advertising s Effectiveness ...
blatantly free of ads. It also doesn’t accept advertising (like banners on
chapter 1 | ADVERTISING: THE LAST CHOICE IN MARKETING | 9
10
|
MARKETING WITHOUT ADVE...