Customer engagement in a facebook brand community A study of Airline consumers in Vietnam
ANTECEDENTS OF CUSTOMER REPURCHASE INTENTION - A STUDY OF ONLINE GROUP-BUYING IN VIETNAM
... factor analysis Final Scale Main survey Quantitative research (n=365) Cronbach Alpha EFA- Exploratory factor analysis (Examine reliability and validity) CFA - Confirmatory factor analysis (Examine ... as a part of an innovative wave of online market-based pricing mechanisms, includes traditional auctions, non-traditional auctions, price-reduction models and group-buying models T...
Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
... Orientation and Customer- Oriented Behavior: A Study of the Banking Industry in Ho Chi Minh City overall understanding of the concept of market orientation in banking in particular and the service industry ... Sivadas, & Internal Market Orientation and Customer- Oriented Behavior: A Study of the Banking Industry in Ho Ch...
corporate social responsibility in viet nam a study of its importance for vietnamese investors
... Date Abstract CORPORATE SOCIAL RESPONSIBILITY IN VIET NAM: A STUDY OF ITS IMPORTANCE FOR VIETNAMESE INVESTORS BY NGUYEN CONG VIET June 2010 Supervisor: Dr Le Van Lien Corporate Social Responsibility ... 12 contaminated milk in Vietnam, people are scared of using that product Recently, a Taiwanese-owned company in Quang Minh industrial zone near Ha No...
Consumer Perception and Attitude towards Credit Card Usage: A Study of Pakistani Consumers pdf
... on outstanding credit card balances, rather than taking the time to apply for a loan with a lower interest rate As a result, credit cards account for a substantial and growing share of consumers' ... understanding the perception and attitude of potential and existing customers This study attempts to observe the general behavior and attitude of the Pakista...
CUSTOMER SATISFACTION: A STUDY OF BANK CUSTOMER RETENTION IN NEW ZEALAND potx
... banks operating in New Zealand all have histories of well over 100 years These include the Auckland Savings Bank (ASB), the Australia and New Zealand Bank (ANZ/National), the Bank of New Zealand (BNZ), ... such as Westpac, ANZ, BNZ and National Bank The smaller banks thus appear to be doing some things better than their larger competitors Thus, the large New Zeala...
Tiểu luận phương pháp nghiên cứu khoa học: Service personal values and customer loyalty A study of banking services in a transitio nal economy
... Anana Nique, 2007; Schiffman Kanuk (1997); Kamakura Novak, 1992; Lages Fernandes , 2005; Liu et al., 2009: giá trị cá nhân NHÓM 12 – ĐÊM – KH A 22 Trang TIỂU LUẬN PHƯƠNG PHÁP NGHIÊN CỨU KHOA ... et al., 2007; Ples hco and Baqer, 2008; Shankar et al., 2003; Bigne´ et al., 2008; Han et al., 2008; Martin-Consuegra et al., 2007; Henning-Thurau et al., 2002; Wong and Zhou, 2006; Story an...
a study of legal protection of geographical indications in the european community and in vietnam
... PARMA HAM Genuine of Italian Parma ham’ The back of the packets states ‘PARMA HAM all authentic Asda continental meats are made by traditional method to guarantee their authentic flavour and quality’ ... Vietnam Legislation, case law and practice in the EC and in Vietnam are analysed in order to provide an exhaustive picture of the protection of GIs at region...
a study of legal protection of geographical indications in the european community and in vietnam
... PARMA HAM Genuine of Italian Parma ham’ The back of the packets states ‘PARMA HAM all authentic Asda continental meats are made by traditional method to guarantee their authentic flavour and quality’ ... to GIs of other countries in the world such as the EC, Indian, China, Thailand, Canada and so on The example of Thai Jasmine rice- a kind of rice associated with...
RELATIONSHIPS BETWEEN SERVICE PERSONAL VALUES, SERVICE ATTRIBUTES AND CUSTOMER SATISFACTION A STUDY OF RESTAURANT SERVICES IN VIETNAM
... ATTRIBUTES AND PERSONAL VALUES, CUSTOMER SATISFACTION: A SERVICE ATTRIBUTES STUDY OF RESTAURANT SERVICES IN VIETNAM AND CUSTOMER SATISFACTION: A STUDY OF RESTAURANT SERVICES IN VIETNAM BY NGUYEN ... 2.1.1 Casual dining A casual dining restaurant is a restaurant that serves moderately-priced food in a casual atmosphere Except for buff...
Exploring the culture of an online brand community a study of a korean apple macbook user community
... style for the brand In particular, a significant number of brand photos and conversations about the images develop the meaning of the MacBook brand as an urban fashion icon Figure Spending calming ... However, there have been few attempts to examine Korean Apple users’ experiences of online brand communities This study therefore chose a Korean MacBook...
A study of marketing strategy of shopping centre for customer retention in Hong Kong
... marketing strategy and the customer retention of Hong Kong shopping centre industry Good marketing strategy can retain the repeated customers in the shopping centres The data of survey also indicates ... dimensions and a useful basis for analysis in regard of the marketing strategy for attracting and retaining customers in the shopping centre So...
The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
... OVERVIEW OF COMPENSATION PROCESS OF CAR INSURANCE 2.1 Two way insurance - car physical damage insurance In car insurance we have two products: the first is car civil liability insurance and the second ... Society value and the last Customer Loyalty The third part is about others information 23 item of the main part measure the impact of value...
Effects of negative and positive switching barriers to customer satisfaction and customer retention a study of mobile service users in vietnam
... and how they are classified into positive and negative factor, a review of impact of switching barriers into customer satisfaction and customer retention In this Chapter, the proposed model and ... relevant to customer satisfaction, customer retention and the common understanding about customer satisfaction and customer retention relationsh...
Factors influencing customer satisfaction a study of online shopping in vietnam
... customers purchasing online in Vietnam are still limited It becomes an imperative demand of online retailers to understand the main factors influencing the satisfaction of Vietnamese online customers ... sustainable relationship with customers (Patterson et al., 1998) 2.2 Online shopping customer satisfaction (e -satisfaction) The fundamental understanding of rel...
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