... Free Test Bank for Integrated Advertising Promotion and Marketing Communications 5th Edition by Clow Mutiple Choice Questions - Page Because of the decline in the effectiveness of mass-media advertising, ... program B) standardization C) marketing integration D) brand parity GIMC stands for: A) Globally Integrated Marketing Communications B) Global and Institutional Marketing Concepts C) Generic and Institutionalized ... a brand and not just simply purchases The foundation of an integrated marketing communications program consists of managing the brand and corporate image, understanding buyer behaviors, and a(n):...