... airline industries, we see a different way of thinking shaking up the marketing industry The new model of marketing fostering sustainable relationships—represents a meaningful change in the role ... for assessing relationships Breakthrough Success in the Relationship Era, five keys to victory in the emerging model Getting Involved, an invitation to join us Chapter 1: A New Era in Marketing ... powerful industries on the planet Winning in the Relationship Era includes four sections: A New Era in Marketing, our perspective on the evolution of marketing The Brand Sustainability Map™, an introduction...