... is available from the U.S. Library of Congress.British Library Cataloguing in Publication DataA catalog record for this book is available from the British Library.Viardot, EricSuccessful marketing ... Meaning of Marketing forHigh-Tech FirmsIt is clear that successful marketing strategies have been funda-mental for all the high-technology firms that have managed tosurvive the technol...
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... Management – Concept and Cases.
10
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Edition. Irwin McGraw Hill, Boston, Massachusetts.
-25-
APPENDIX A
Advantages and Disadvantages of Various Advertising Media
Medium Advantages Disadvantages
Newspapers
• ... in a relatively small
fraction of a region’s homes.
** Continue to the next page **
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APPENDIX A. Advantages and Disadvantages of Various Advertising Media, continued
Advan...
... largely on its substantial budget is no longer adequate as a national strategy for developing
new technology platforms. Other agencies (e.g., DoE/ARPA-E) have programs targeting the same early ... the past decade by a national savings rate that hovered around
zero. This has meant that (1) virtually all investment was financed by foreign capital and (2) all
growth was based on consu...