... medium vanity can prove costlyand damaging!319(16).p65 13/06/00, 12:5181 Public relations – a practical guide86of news of local and specialized interest, thus enabling public relations officers ... misunder-stood or quickly forgotten.319(16).p65 13/06/00, 12:5180 Public relations – a practical guide78of food poisoning, a bomb at a mainline railway terminus, a fire in ashopping precinct. ... specialist books as appropriate.ConclusionA good feature article, well written and illustrated, is an excellentform of public relations, and can benefit the organization featured,its products and...