Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman 10 pptx

Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_1 doc

... Cataloging-in-Publication Data: Gillin, Paul. Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman. ... to improve the customer experi-ence? Does it help grow the business and build the brand? The answer in all cases is yes. Embracing social marketing and ﬁ nding a way to integrate it into the ... business, and increase customer loyalty. The authors of this book make the important point that B2B relationships are deﬁ ned by value, and social marketing has the power to dramatically increase the...

Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_2 potx

... let’s get the basics in place: selling the value of social marketing to the skeptics.CH002.indd 29CH002.indd 29 11/27 /10 6:41:54 AM11/27 /10 6:41:54 AM Social Marketing to the Business Customer 12child ... AM11/27 /10 6:43:37 AM Social Marketing to the Business Customer 6There are big differences between selling to organizations and selling to individuals (Figure 1.1). Let’s look at a few: B2B marketing ... companies that sell primar-ily to other businesses.CH001.indd 5CH001.indd 5 11/27 /10 6:27:46 AM11/27 /10 6:27:46 AM Social Marketing to the Business Customer 10 Nevertheless, we are conﬁ dent Adobe...

Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_3 ppt

... research. Research about B2B marketing trends can be found at eMarketer, MarketingSherpa, MarketingProfs, MarketingCharts, Marketo and Social Media B2B, or just by searching. The main objective of ... Popularity of B2B Social Marketing Objectives.Source: Marketing Sherpa.CH003.indd 37CH003.indd 37 11/27 /10 6:43:39 AM11/27 /10 6:43:39 AM Social Marketing to the Business Customer 54Google’s ... products, customer CH004.indd 46CH004.indd 46 11/27 /10 6:45:15 AM11/27 /10 6:45:15 AM Social Marketing to the Business Customer 36 “Convincing a PR or customer service executive that they need...

Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_5 docx

... Twitter, YouTube, and LinkedIn. Not only do CH008.indd 103 CH008.indd 103 11/27 /10 6:56:18 AM11/27 /10 6:56:18 AM Social Marketing to the Business Customer 104 they dominate the landscape of online ... Social Marketing to the Business Customer 116Use social networks at the top of the sales funnel. If your objec-tive is to generate leads, seek out conversations ... 7.1) and ﬁ nd the phrase “global warming” is related to that CH007.indd 94CH007.indd 94 11/27 /10 6:51:14 AM11/27 /10 6:51:14 AM Social Marketing to the Business Customer 108 Twitter The social...

Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_8 docx

... 11/27 /10 7:15:49 AM11/27 /10 7:15:49 AM Social Marketing to the Business Customer 192“Content feeds the social media beast,” wrote sales automa-tion company Marketo in its Deﬁ nitive Guide to Social ... willing to set aside your marketing agenda and simply help your customers be more successful. Give to get. The best content creators for a B2B community are the peo-ple who build your products and ... 11/27 /10 7:15:43 AM11/27 /10 7:15:43 AM Social Marketing to the Business Customer 198 The  rst thing I did was create an “Ask David” e-mail address on the website. I would review the posts and...

Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_9 doc

... 207CH014.indd 207 11/27 /10 7:17:24 AM11/27 /10 7:17:24 AM Social Marketing to the Business Customer 210 Putting It All TogetherLet’s apply all the factors we’ve described to two social marketing scenarios. ... 225 11/27 /10 7:23:21 AM11/27 /10 7:23:21 AM Social Marketing to the Business Customer 206Suppose you license e-mail marketing services to customers on a subscription basis. For the past three ... of the ch015.indd 219ch015.indd 219 11/27 /10 7:22:08 AM11/27 /10 7:22:08 AM Social Marketing to the Business Customer 226employees may use social media to make public disclosures for themselves...

Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_10 pptx

... 231bapp.indd 231 11/27 /10 7:23:24 AM11/27 /10 7:23:24 AM Social Marketing to the Business Customer 230 To help companies comply with the new FTC guidelines, the Word of Mouth Marketing Association ... 245 11/27 /10 7:28:00 AM11/27 /10 7:28:00 AM Index247 Marketing campaigns, planning. See Planning marketing campaignsMarketingCharts, 34MarketingProfs, 34MarketingSherpa, 34, 37 Market intelligence:applications ... getaways. E-mail him at paul@ gillin. com or follow @pgillin on Twitter.babout.indd 241babout.indd 241 11/27 /10 7:25:59 AM11/27 /10 7:25:59 AM Social Marketing to the Business Customer 236user distributes...

Social Marketing To The Business Customer_3 pot

... another’s work. The simple rating system is limited to a CH008.indd 111CH008.indd 111 11/27 /10 6:56:21 AM11/27 /10 6:56:21 AM Social Marketing to the Business Customer 108 Twitter The social networking ... in social media to see if the phrases people search for on Google are the same ones they use on CH007.indd 101 CH007.indd 101 11/27 /10 6:51:17 AM11/27 /10 6:51:17 AM Social Marketing to the Business ... 104 CH008.indd 104 11/27 /10 6:56:19 AM11/27 /10 6:56:19 AM Choosing Platforms 109 users talking about marketing and brands far exceeds the usage on the other social networks,” according to Tom...

Social Marketing To The Business Customer_5 pptx

... to start with the business goal. It makes the rest of the process much easier.CH011.indd 155CH011.indd 155 11/27 /10 7:01:48 AM11/27 /10 7:01:48 AM 168 Social Marketing to the Business Customer Test ... 11/27 /10 7:12:12 AM11/27 /10 7:12:12 AM 166 Social Marketing to the Business Customer Experiment with tactics like links to related content or down-loads to draw visitors deeper into your site. ... conventional tactics. The focus must be on the buying process rather than the sales cycle. Traditional marketing is push; social marketing is pull. Traditional marketing is message; social marketing is...

Social Marketing To The Business Customer_6 ppt

... 7:15:47 AM11/27 /10 7:15:47 AM Social Marketing to the Business Customer 192“Content feeds the social media beast,” wrote sales automa-tion company Marketo in its Deﬁ nitive Guide to Social Media ... willing to set aside your marketing agenda and simply help your customers be more successful. Give to get. The best content creators for a B2B community are the peo-ple who build your products and ... AM11/27 /10 7:15:45 AM Social Marketing to the Business Customer 188cheaper innovation,” Spradlin says. “They want to get products to market before the competition, but they don’t know how to manu-facture...

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