... contexts,including a financial services company, a political party and avoluntary organization (see Box 3.3).104 Corporate Reputations, Branding and People ManagementBox 3.3 Corporate character in a voluntary ... Business and Society, 41, 393–414.Chapter 3 Organizational identity, action and image: the linchpin 113Chapter 3 Organizational identity, action and image: the linchpin 105workers, nursing staff and ... national parent organization, Age Concern England,the finance and operations managers, and the HR manager, were awell-qualified, enterprising and committed team, who, interestingly, wereall...