... Health Assembly on the International Code of
Marketing of Breast-milk Substitutes
Resolution EB67.R12
Draft International Code of Marketing of Breast-milk Substitutes
The Executive Board,
Having considered ... Draft
International Code of Marketing of Breast-milk Substitutes;
1. ENDORSES in its entirety the Draft International Code prepared by the...
... Marketing Research Standards 3
B. Background of the Code of Marketing Research Standards 3
C. Using This Document 4
D. Definitions 5
MRA CODE OF MARKETING RESEARCH STANDARDS
(with explanatory ... expelled.
Definition of Membership Responsibility
All potential MRA members must sign the Code of Marketing Research Standards as a
condition of membership. Fail...
... Most of the music they play is pretty
middle -of- the-road.
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mask
make a martyr of him from the point of
view of the international ... mother lode of
sth
American
a large collection of a particular type of
thing.
His collectionof lettersand papers
is a mother lodeof information for writers
and journali...
... the
Romans do).
ROOF
a roof over your head
be like a cat on a hot tin roof
go through the roof
hit the ceiling/roof
raise the roof
the roof caves/falls in
ROOFTOPS
shout sth from the roof tops
ROOM
elbowroom
not ... conversation piece
a piece/ slice of the action
be a nasty piece of work
be a piece of cake
be a piece of piss
be (all) of a piece
give sb a piece of your mind
How lon...
... crown
the best or most valuable thing in a group
of things • (often
+
of)
The island of
Tresco,with its beautiful tropicalgardens,
is thejewel in thecrown of the Scilly Isles.
j iggery-pokery
jiggery-pokery ... League education of some of his
opponents. • He hated the Ivy League
conformity of the college.
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... sleight of hand he
produced twopigeons out of his tophat.
slice
a slice of life
if a film, a play, or a piece of writing
shows a slice of life, it shows life as it
really is • The drama, a slice of ... increases are not
offered.
get shot of
sb/sth
British, informal.~
to get rid of someone or something. She
got shot of her no-goodhusband and went
back touniversity.
be shot o...
... a
group or organization. (often + in)
A
leading light in the art and ballet world,
he was a closefriend of Princess Diana.
• (often + of) Jeffries, at 23a leading light
of the campaign, was thefirst ... of women
as
'a pack of lies'.
• The entire account of where she'd been
and who she'd been with that night was a
tissue of lies.
life
\./
life in the fast lane...
... message was an act
of war, designed to blast out a beach head in the minds of
prospects and force his competitors out of sight, out of mind,
and out of business.
One of the oldest rules of advertising ... Use a picture of graphic of the product.
Illustrations help to sell the product.
9. Spell out the terms of the offer.
Tell the client how much it is going to cost, over w...