... online database of ads - available on UNEP website - gathers relevant material to analyze sustainability
communications in the framework of marketing, advertising and communication research or ...
Sustainability Communications
A Toolkit for Marketing and Advertising Courses
Sustainability is an expression of the issues that production and consumption patte...
... for references
Make notes on relevant areas, using paraphrasing and
summarising skills
Combine a variety of sources where necessary
Select suitable structure for essay – make plan
Organise and ... a title, and students must be quite
clear what question the title is asking before starting to plan the
essay and read around the topic. This unit deals with analysing titles
and...
... dynamic
newspaper adverts can be targeted at a special
market, e.g. local
TV advertising very expensive (to make and show)
many people video TV and fast forward adverts
newspaper adverts can ... numbers rise, standards fall. Classrooms
become more crowded, and overworked teachers are
less able to give students personal attention.
1.12 Organising Paragraphs
Paragraphs are the basi...
... .
para 3 begins: Diversification must also . . .
para 4 begins: A further consideration . . .
Answers
205
1.2 Avoiding Plagiarism
1 (a) , (b), (d) and (e) are plagiarism.
2 (a) , (b) and (c) are ... account
Examine divide into sections and discuss each critically
State give a clear and simple account
Suggest make a proposal and support it
Summarise deal with a complex subject...
...
damage has been caused on several levels
Answers
223
2.7 Examples
2a e.g./such as
2b A case in point
2c particularly/especially (for example/instance also possible)
2d for instance /for example
2e ... e.g. Indira Gandhi . . .
3d . . . most car makers, for instance Toyota/Volkswagen . . .
3e Certain diseases, particularly malaria/Aids . . .
3f Many musical instruments such as guitar...
... was a Jamaican musician.
Mahatma Gandhi was an Indian politician and philosopher.
3.9 Nouns and Adjectives
2a safety – safe
2b culture – cultural
2c deep – depth
2d health – healthy
3 high/reliable/hot
Answers
237
strength/confidence/truth
wide/probable/necessary
length/danger/relevance
4a ... City.
Mexicans speak Spanish.
5a Chinese
5b Russian
5c Australia
5d Spanish
5e American
5...
... where a graded
series of lessons are available, and which have assignments sent and returned by
email.
b A student living in a small town in China, for example, can now study a course at an
American ... work, and believe that I have the qualities you are seeking. As you will
see from my enclosed CV I have previous experience of working in a team, and
speak Mandarin a...
... underlining them and
linking them to the word they are substituting for.
Example: agency – organisation
The chairman of the UK’s food standards agency has
said that a national advertising campaign is ... Visual Information
1. Visual devices such as graphs and tables are convenient ways
of displaying large quantities of information in a form that is
quick and simple to unders...
... to use any variation of a typeface family: regular, light, condensed, bold and
italic.
Examples
• AGaramond Regular
• AGaramond Bold
• AGaramond Italic
• Helvetica Medium
• Helvetica Bold
... specications, you help project and protect a
clear, unifying image for your University. UK’s Graphic Standards Manual features the familiar
logo, an ofcial Institutional Signature a...
... publishers.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication Data
A catalog record has been ... units on accuracy in writing
• Adaptable for both long and short courses
Any international student wishing to maximise his or her academic potential will
find this pract...