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bản dịch từ file application of data mining techniques for financial accounting fraud detection scheme pdf

Application of data mining techniques in the prediction of coronary artery disease use of anaesthesia time series and patient risk factor data

Application of data mining techniques in the prediction of coronary artery disease use of anaesthesia time series and patient risk factor data

Luận văn báo cáo - ngoại ngữ

... Effect of dataset 151 6.7.2 Effect of pre-processing method and risk factor data 153 6.8 Comparison of Models for Prediction of corVD and anyVD 163 6.9 Effect of Non ... Comparison of DT and rule based methods for selected datasets (AUC) 217 Appendix M: Comparison of DT and rule based methods for selected datasets (MR) 218 xi Appendix N: Comparison of methods and dataset ... Comparison of DT and rule based methods for selected datasets (AUC) 217 Appendix M: Comparison of DT and rule based methods for selected datasets (MR) 218 Appendix N: Comparison of methods and dataset...
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

Tiếp thị - Bán hàng

... Insourcing Data Mining Building an Interdisciplinary Data Mining Group Building a Data Mining Group in IT Building a Data Mining Group in the Business Units What to Look for in Data Mining Staff Data Mining ... all of them How Data Mining Is Being Used Today This whirlwind tour of a few interesting applications of data mining is intended to demonstrate the wide applicability of the data mining techniques ... Results of the Actions Choosing a Data Mining Technique Formulate the Business Goal as a Data Mining Task Determine the Relevant Characteristics of the Data Data Type Number of Input Fields Free-Form...
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John wiley sons data mining techniques for marketing sales_20 pptx

John wiley sons data mining techniques for marketing sales_20 pptx

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... 491–492 data selection contents of, outcomes of interest, 64 data locations, 61–62 density, 62–63 history of, determining, 63 scarce data, 61–62 variable combinations, 63–64 data transformation ... automatic cluster detection, 371–372 documentation data mining, 536–537 historical data as, 61 dumping data, flat files, 594 E EBCF (existing base churn forecast), 469 economic data, useful data sources, ... house-hold level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse...
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John wiley sons data mining techniques for marketing sales_2 pptx

John wiley sons data mining techniques for marketing sales_2 pptx

Quản trị kinh doanh

... all of them How Data Mining Is Being Used Today This whirlwind tour of a few interesting applications of data mining is intended to demonstrate the wide applicability of the data mining techniques ... business problem Mining data to transform the data into actionable information Acting on the information Measuring the results Transform data into actionable information using data mining techniques ... Applying Data Mining BofA worked with data mining consultants from Hyperparallel (then a data mining tool vendor that has since been absorbed into Yahoo!) to bring a range of data mining techniques...
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John wiley sons data mining techniques for marketing sales_4 pdf

John wiley sons data mining techniques for marketing sales_4 pdf

Quản trị kinh doanh

... the Profile? One way of determining whether a customer fits a profile is to measure the similarity—which we also call distance—between the customer and the profile Several data mining techniques ... discussion is independent of the data Data Mining Applications mining techniques used to generate the scores It is worth noting, however, that many of the data mining techniques in this book can ... models is the one step of the data mining process that has been truly automated by modern data mining software For that reason, it takes up relatively little of the time in a data mining project 77...
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John wiley sons data mining techniques for marketing sales_5 pdf

John wiley sons data mining techniques for marketing sales_5 pdf

Quản trị kinh doanh

... volumes of data, data mining has the connotation of searching for data to fit preconceived ideas This is much like what politicians around election time—search for data to show the success of their ... the data collected by scientists, most of which took the form of continuous measurements In data mining, we encounter continuous data less often, because there is a wealth of descriptive data ... at data The Lure of Statistics: Data Mining Using Familiar Tools Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than contin­ uous Discrete data...
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John wiley sons data mining techniques for marketing sales_6 ppt

John wiley sons data mining techniques for marketing sales_6 ppt

Quản trị kinh doanh

... there is a formula for the standard error of a difference of propor­ tions (SEDP): SEDP = p1 ) (1 - p1) (1 - p2) N1 + p2 ) N2 This formula is a lot like the formula for the standard error of a proportion, ... The Lure of Statistics: Data Mining Using Familiar Tools Size of Sample The formulas for the standard error of a proportion and for the standard error of a difference of proportions both include ... not resemble another Data mining, on the other hand, must often consider the time component of the data Experimentation is Hard Data mining has to work within the constraints of existing business...
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John wiley sons data mining techniques for marketing sales_8 ppt

John wiley sons data mining techniques for marketing sales_8 ppt

Quản trị kinh doanh

... parameters of the network Preparing the Data Preparing the input data is often the most complicated part of using a neural network Part of the complication is the normal problem of choosing the right data ... diesel engines, fraudulent use of a credit card, or who will respond to an offer for a home equity line of credit—then the training set must have a sufficient number of examples of these rare events ... number of children variable might be mapped as follows: (for children), 0.5 (for one child), 0.75 (for two children), 0.875 (for three children), and so on For cate­ gorical variables, it is often...
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John wiley sons data mining techniques for marketing sales_12 doc

John wiley sons data mining techniques for marketing sales_12 doc

Quản trị kinh doanh

... as the types of outgoing calls, which can then be applied to data These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques 347 ... lack of patterns, but the excess The data may contain so much complex structure that even the best data mining techniques are unable to coax out meaningful patterns When mining such a database for ... same attributes often turn out to be predictive for many different target variables The oft quoted rule of thumb that 80 percent of the time spent on a data mining project goes into data preparation...
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John wiley sons data mining techniques for marketing sales_13 docx

John wiley sons data mining techniques for marketing sales_13 docx

Quản trị kinh doanh

... databases often contain data on millions of customers and former customers Much of the statistical background of survival analysis is focused on extracting every last bit of information out of ... Cluster Detection Lessons Learned Automatic cluster detection is an undirected data mining technique that can be used to learn about the structure of complex databases By breaking com­ plex datasets ... hundred data points In data mining applications, the volumes of data are so large that statistical con­ cerns about confidence and accuracy are replaced by concerns about manag­ ing large volumes of...
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John wiley sons data mining techniques for marketing sales_19 potx

John wiley sons data mining techniques for marketing sales_19 potx

Quản trị kinh doanh

... the testing of a variety of data mining techniques Chapter 16 has advice on selecting data mining software and set­ ting up a data mining environment One of the goals of the proof -of- concept project ... into dollars The best way to prove the value of data mining is with Putting Data Mining to Work A SUCCESSFUL PROOF OF CONCEPT? A data mining proof of concept project can be technically successful, ... the pro­ files to develop retention offers for an outbound telemarketing campaign This description focuses on the data mining aspect of the combined effort The goal of the data mining effort was...
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Description Data Mining Techniques For Marketing_2 pdf

Description Data Mining Techniques For Marketing_2 pdf

Cao đẳng - Đại học

... quantities of real data to use for training sets Consequently, they spent much time and effort trying to coax the last few drops of information from their impoverished datasets—a problem that data ... generate scores, it is easy to forget that a decision tree is actually a collection of rules If one of the purposes of the data mining effort is to gain understanding of the problem domain, it can ... examples of decision trees being used in all of these ways Decision Trees as a Data Exploration Tool During the data exploration phase of a data mining project, decision trees are a useful tool for...
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Description Data Mining Techniques For Marketing_6 pdf

Description Data Mining Techniques For Marketing_6 pdf

Cao đẳng - Đại học

... relationships are all visible in data, and they all contain a wealth of informa­ tion that most data mining techniques are not able to take direct advantage of In our ever-more-connected world ... transactions consists of one or more items, often several dozen at a time So, determining if a particular combination of items is present in a particular transaction may require a bit of effort—multiplied ... size The number of transactions is also very large In the course of a year, a decent-size chain of supermarkets will generate tens or hundreds of millions of transactions Each of these transactions...
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Description Data Mining Techniques For Marketing_10 pptx

Description Data Mining Techniques For Marketing_10 pptx

Cao đẳng - Đại học

... patterns in data and therefore has a firm requirement for clean and consistent data Much of the effort behind data mining endeavors is in the steps of identifying, acquiring, and cleansing the data ... rate data warehouse is a valuable ally Better yet, if the design of the data ware­ house includes support for data mining applications, the warehouse facilitates and catalyzes data mining efforts ... specific parts of a business is there—lots and lots of data, somewhere, in some form Data is available but not information—and not the right information at the right time The goal of data warehouses...
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Description Data Mining Techniques For Marketing_12 pdf

Description Data Mining Techniques For Marketing_12 pdf

Cao đẳng - Đại học

... set of requirements Building the Data Mining Environment The Mining Platform The mining platform supports software for data manipulation along with data mining software embodying the data mining ... 17.1 shows range characteristics for typical types of data used for data mining TE 542 Table 17.1 Range Characteristics for Typical Types of Data Used for Data Mining VARIABLE TYPE TYPICAL RANGE ... destination of much data mining work is reports for management, and the power of graphics should not be underestimated for convincing non-technical users of data mining results A data mining tool...
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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps

Quản trị kinh doanh

... Undirected data mining is descriptive by nature, so undirected data mining techniques are often used for profiling, but directed techniques such as decision trees are also very useful for building profiles ... the Profile? One way of determining whether a customer fits a profile is to measure the similarity—which we also call distance—between the customer and the profile Several data mining techniques ... model of these ■■ The test set is used to determine how the model performs on unseen data Data mining techniques can be used to make three kinds of models for three kinds of tasks: descriptive profiling,...
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