... the client machine or the network: a 10 -second response time to a query could becaused by a 1 -second response from the server and a 9 -second wait for the information to beprocessed in the GUI.If ... system.What’s in this Book? In this book, I help you build a foundation of understanding. When you finish reading this book, you should have not only an understanding about how to design high-performance ... you in investigating performance problems.Chapter 7, “Performance Engineering Starts at the Design Stage,” explains the holistic approachto performance engineering. Performance should be engineered...
... engines at all, let alone ranking well. This part of the book also includes basic information onhow to create a Web site that works well for both visitorsand search engines, and you find out ... engine campaign.AppendixDon’t forget to check out the appendix, where you find information on copy-right laws.4Search Engine Optimization For Dummies, 2nd Edition 03_979988 intro.qxp 3/31/06 ... Project, youhave to go to those systems and register your site. See Chapter 12 for infor-mation. What if you search for your site in the search engines and can’t findit? If the site isn’t in Google,...
... success.This book shows you how.How to Know That This Book Is for YouAre you just starting out in business? Or are you so busy trying to run yourbusiness that you barely have time for marketing? For ... 8:55 PM Page xv Table of ContentsIntroduction 1How to Know That This Book Is for You 1How to Use This Book 2How This Book Is Organized 2Part I: Getting Started in Marketing 2Part II: Sharpening ... Business Marketing For Dummies, 2nd Edition xvi02_578391 ftoc.qxd 12/28/04 8:55 PM Page xvi by Barbara Findlay SchenckMarketing ConsultantSmall BusinessMarketing FOR DUMmIES‰2ND EDITION 01_578391...
... your business offers, for example, a product for pets, these books can lead you to the market areas with concentra-tions of pet owners. (See the Appendix for additional informationabout these ... packed with information on the tactics small businesses use most,including direct mail, brochures, publicity, promotions, and online communi-cations. In the first edition of this book, Part IV ... there to conduct formalor informal research — depending on your business environment.Whether you survey all customers or limit your effort to every nth cus-tomer (every tenth one, for example),...
... feasible for success?ߜ Can you find a unique niche in the marketplace for it? The topic ofpositioning and branding products is a chapter unto itself, so turn toChapter 7 for more information.As ... get you started, Table 3-1 shows products for a bookstore.Table 3-1 Independent Bookstore Product AnalysisProduct Product Revenue Percentage of RevenueBooks $250,000 44%Magazines $95,000 16%Coffee ... would want todirect marketing efforts. If they arrive because art or history teachers make the choice, the museum would want to get information to art orhistory teachers. There’s an old, self-evident...
... Penalties for nonperformance: State that you will pay less if the firmdoesn’t meet the deadlines or the expectations.ߜ Performance milestones: Include a timeline that sets dates for majorsteps ... communication projects. For example, if you’re asking for speechwriting assistance, know the lengthof time allocated for your presentation. If you’re requesting materials for a sales presentation, ... look for your company.ߜ When the budget for a single marketing effort exceeds $10,000. If you’reputting significant dollars behind a direct-mail program, brochure, adcampaign, or marketing effort,...
... support in the form ofshared costs for the media placements.ߜ Ask your station to add your logo and tag line. In return for your ad buy,they will probably perform the service for free or close ... tag teameffort: You use mass media advertising to build awareness, desire, and per-ceived value for your products and then use one-to-one marketing to call for the order and to form the basis ... risk-free and reliable. For example, extend a money-back guarantee, a delivery guarantee, or a service guarantee. And keepyour promise — for good business purposes and for legal reasons.ߜ A...
... one for the local media, one for distant ornational media, one for industry media, and so on.Once you know your angle, begin writing your release in this order:ߜ Whom to contact for more information: ... unnecessary for all but themost sensitive news announcements, which probably require the help ofNEW EDITION OF MARKETING BOOK EMPHASIZES LOW-COST TECHNIQUES FOR SMALL BUSINESS For Immediate ... quick trip to the trash can.ߜ Know how you’ll distribute the items before you place an order for advertising specialties. For information on ordering from the unbelievably wide range of specialtiesavailable,...
... with company background information (seeBoilerplate information in the preceding section).ã Close your e-mail with your contact information, in this format:CONTACT INFORMATION:Contact Person’s ... marketing efforts and by registering it with blog directories. For a good overview on blogging basics, visit the Technorati Web site atwww.technorati.com/help/blogging101.html. For free step-by-step ... section,“Managing media interviews,” for more information on this topic.Managing media interviewsWhen you hit the publicity jackpot and a reporter calls for an interview, beready!Before the interviewGet...
... preferred for higher pressure ducted systems. Centrifugal Fan Types Backward Inclined, Airfoil, Forward Curved, and Radial Tip. Fan Selection Criteria Before selecting a fan, the following information ... connection.Arrangement 1 plusextended base for primemover.Arr. 7 DWDI - For belt driveor direct connection.Arrangement 3 plus base for prime mover.Arr. 10 SWSI - For beltdrive. Impeller overhung,two ... Slightly Motor and Drive Basics 10Drive Arrangements for Centrifugal Fans (cont.)SW - Single Width, SI - Single InletDW - Double Width, DI - Double InletArr. 8 SWSI - For belt driveor direct...