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Continued
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Designtalk 0629
FiveWebIdeas
TwoMedia,OneLook
KIMBALLHILLHOMES
KAT R I N A M A J O R
Sales Consulta nt
ENCLAVE AT MORADA RANCH
3738 MYKALA DRIVE
STOCKTON, CALIFORNIA 95212
T: 209-474-0266
F: 209-474-0286
kmajor@khhcorp.com·kimballhillhomes.com
DesignedSpace
SimpleMouse-Over
ColorHierarchy
BLINDS & SHADES
Wood
Faux Wood
Honeycomb
Sheer Shadings
Pleated
Woven Wood
Roman
Roller
Aluminum/Vinyl
Vertical
Ready Made
Easy-to-ReadSlideShow
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HarmonyDesignstationeryandWebsitetoworktogether
Letterhead
Haveyouevernoticedthevisualharmony
ofawell-designedhome?Itslines,shapesand
colorsflowfromroomtoroomandcreatea
beautifulwhole.Harmonymeansrepetition;
thisfabricreappearsthere;ahallwayline
wrapsintoabath.KimballHillhasbeen
designinghomessince1969andknowsthat
repetitionoflineandshapeappliestographic
design,too.ItsprintstationeryandWebsite
sharecolors,shapes(rectangles),typeand
eventhesamewhiteborder.Result?Separate
mediafeellikeonebeautifulplace.
www.kimballhillhomes.com
K i m b a l l H i l l
HOM E S
®
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P H : 9 1 6 - 7 1 4 - 1 1 5 3 • F X : 9 1 6 - 7 1 4 - 1 4 0 7 • www .k i m b allh il l h o mes .c om
Website
Businesscard
KIMBA L L H I L L H O M E S
KAT R I N A M A J O R
Sales Consulta nt
ENCLAVE AT MORADA RANCH
3738 MYKALA DRIVE
STOCKTON, CALIFORNIA 95212
T: 209-474-0266
F: 209-474-0286
kmajor@khhcorp.com·kimballhillhomes.com
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ColorSignifyhierarchywithcolor
Helpyourviewerstayorientedashedrillsdeeperintoyoursitebyusingtintsofthe
menucolortoconveysuccessivelevels;thelighterthetint,thedeeperyouare.
Thedeeperyougo,thelighterthecolor
Ascaleoftintsmakesitobviousataglancethatyou’removing
deeperintothesite.Darkbasecolors—anyregularcolorwith
alotofblack— arethemostversatile.Unlessyou’resellingBarbies,
avoidbrightred,whichwhentintedturnspink.
BATH
BLINDS & SHADES
FURNITURE
HOME DECOR
LIGHTING
OUTDOOR
RUGS
Wood
Faux Wood
Honeycomb
Sheer Shadings
Pleated
Woven Wood
Roman
Roller
Aluminum/Vinyl
Vertical
Ready Made
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Acolorfulobjectinafieldofblack&whiteisaneasywaytosignifyanactivelink.It’s
greatforportfolio-stylesitesandespeciallysuitablewhentheimagesarefromaneraof
black&whitephotography.
ColorColormeansit’stheactivelink
© 2005–2006 | KidAgain.com | All Rights Reserved.
FrictionFireTruck
Material:LithographedTin
YearofRelease:1950
Madein:Japan
Tractors FireTrucksMilitary PlanesMotorcycles Cars
© 2005–2006 | KidAgain.com | All Rights Reserved.
FrictionMotorcycle
Material:LithographedTin
YearofRelease:1950
Madein:Japan
Tractors FireTrucksMilitary PlanesMotorcycles Cars
Colorsaysactive!Photoshopwillturncolorimages
black&whiteinoneclick;changeImage>Modeto
Grayscale,thenusethetwoversionstocreatearollover.
Museum-likepresentation Aloneonawhitefieldisthebest
waytopresentanobject.Theviewercanrelax,focusandenjoythe
objectwithoutdistractions.Graytypedoesn’tstealthestage.
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LayoutCenteredtextmakesaslideshowthat’squicktoread
Newsphotographersonbreakingstoriescansnapdozensofimages,ofteninminutes,butnone
hasnewsvaluewithoutadescriptivecaption.Fordeadline-pressedphotoeditors,Reutersputsits
captionsfrontandcenterwherethey’reeasiesttoread.
TextbufferstheimagesThecenterofavisualfieldis
itsstrongestpoint,sowhenwordsarecritical,centeristhe
placetoputthem;offtothesidetheywillbelessread.The
addedbenefit—anattractive,visuallybalanced page.
www.reuters.com(GotoPictures,thenShowcases)
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Boldsimplicity
Thisisagoodstart;thebold
imageandheadcanbeseen
easily.Butthelayoutleft
anundesirableholeinthe
center(right),whichleads
nowhere.Thedesignisstatic;
theviewermustlookleft,
right,up,downandmakea
decision.
Designshouldflow
Wordsandimagehavebeen
rearrangedandnowwork
together.The“story”starts
ontheleftandwrapsthe
image(right)inacontinuous
sweep;theviewermoves
withoutdisruptionthrough
thespace.Thedesignis
active.
LayoutDon’ttrapthespace
TheWebisallaboutdesigninginsmallspaces,wherestoriesmustbetoldsimply—oneimage,
onefocalpoint,awordortwo,justenoughtobeseenataglance.Thisdesignergotitrightexcept
foronething;hisimageandheadlinetrappedemptyspaceuselesslyinthecenter.
Before After
FRAMED
ART
CLICKHERE
FRAMED
ART
CLICKHERE
FRAMED
ART
CLICKHERE
FRAMED
ART
CLICKHERE
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FRAMED
ART
CLICKHERE
Typefaces
1TradeGothicBoldCond20|11pt
2
TradeGothicCond18|7.5/11pt
3MyriadProLight|3.5pt
4Avenir35Light|19.5/29pt
5
Avenir65Medium|6.5pt
Images
6(a–h)iStockphoto.com| a b c d
e f g h
Articleresources
Colors
C3M3Y3K40
C3M3Y3K20
C55M20Y15K15
C75M40Y30K45
7
8
9
Tractors FireTrucksMilitary PlanesMotorcycles Cars
2
7
5
6g
9
10
6h
4
8
10
6a
© 2005–2006 | KidAgain.com | All Rights Reserved.
6b 6c 6d 6e 6f3
1
FrictionFireTruck
Material:LithographedTin
YearofRelease:1950
Madein:Japan
2
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Before&Aftermagazine
Before&Afterhasbeensharingitspracticalapproach
tographicdesignsince1990.Becauseourmodernworld
hasmadedesignersofusall(readyornot),Before&
Afterisdedicatedtomakinggraphicdesignunderstand-
able,usefulandevenfunforeveryone.
JohnMcWadePublisherandcreativedirector
GayeMcWadeAssociatepublisher
VincentPascualStaffdesigner
DexterMarkAbelleraStaffdesigner
Designadvisor GwenAmos
Before&Aftermagazine
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DesignTalk4FiveWebIdeas 0629
0629
DesignTalk4FiveWebIdeas
FiveWebIdeas
TwoMedia,OneLook
KI MB AL L HI LL H OM ES
KA TR IN A MA JO R
Sales C onsultant
ENCLAVE AT MO RADA RANCH
3738 M YKALA DRIVE
STOCKTON, C ALIFORNIA 952 12
T: 209 -474-0266
F: 209 -474-0286
kmajor@khhcorp.com·k imballhillhomes .com
DesignedSpace
SimpleMouse-Over
ColorHierarchy
BLINDS & SHADES
Wood
Faux Wood
Honeycomb
Sheer Shadings
Pleated
Woven Wood
Roman
Roller
Aluminum/Vinyl
Vertical
Ready Made
Easy-to-ReadSlideShow
DesignTalk4
HarmonyDesignstationeryandWebsitetoworktogether
Letterhead
Haveyouevernoticedthevisualharmony
ofawell-designedhome?Itslines,shapesand
colorsflowfromroomtoroomandcreatea
beautifulwhole.Harmonymeansrepetition;
thisfabricreappearsthere;ahallwayline
wrapsintoabath.KimballHillhasbeen
designinghomessince1969andknowsthat
repetitionoflineandshapeappliestographic
design,too.ItsprintstationeryandWebsite
sharecolors,shapes(rectangles),typeand
eventhesamewhiteborder.Result?Separate
mediafeellikeonebeautifulplace.
www.kimballhillhomes.com
K i m b a l l H i l l
HOME S
®
1 0 5 3 5 E A ST S T O C K T O N B O U L E V A R D , S U I T E K • E L K G R OV E , C A L I F O R NI A 9 5 6 2 4
P H : 9 1 6 - 71 4 - 1 1 5 3 • F X : 9 1 6 -7 1 4 - 1 4 0 7 • ww w. kim ba ll hil lh om es. co m
Website
Businesscard
KI MB ALL HIL L HO ME S
KA TR IN A MA JOR
Sales C onsultant
ENCLAVE AT MO RADA RANCH
3738 M YKALA DRIVE
STOCKTON, C ALIFORNIA 952 12
T: 209 -474-0266
F: 209 -474-0286
kmajor@khhcorp.com·kimballh illhome s.com
[...]... greatforportfolio-stylesitesandespeciallysuitablewhentheimagesarefromaneraof black&whitephotography Newsphotographersonbreakingstoriescansnapdozensofimages,ofteninminutes,butnone hasnewsvaluewithoutadescriptivecaption.Fordeadline-pressedphotoeditors,Reutersputsits captionsfrontandcenterwherethey’reeasiesttoread The Web isallaboutdesigninginsmallspaces,wherestoriesmustbetoldsimply—oneimage,... onefocalpoint,awordortwo,justenoughtobeseenataglance.Thisdesignergotitrightexcept foronething;hisimageandheadlinetrappedemptyspaceuselesslyinthecenter. Didyoulearnfromthisarticle?Subscribe,and becomeamorecapable,confidentdesigner forpenniesperarticle.Tolearnmore,goto http://www.bamagazine.com/Subscribe Topassalongafreecopyofthisarticleto others,clickhere Tobenotifiedbye-mailofnewarticlesas .
Forpaper-saverformat
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Forthecurrenttableofcontents,
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suitableforone-ortwo-sidedprinting,isprovidedonthefollowingpages.
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Design Talk 4 Five Web Ideas
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