 Business Plan for a Startup Business   ! "#$ Executive Summary,%! "#& & '( ) # # # ### *# +# Rening the Plan#, -###. '/ &#0 12!  3 '+#& %2/4 #  #%56789 %5678 %56785':';<'=<  %56789 = Business Plan OWNERS 1+> 4? 4?= 5#%@5  A$ 8'3  I. Table of Contents 5 8$%< B5C D%; D3E D6 D36,= DA%= F%8$5,== FA= F4=; F7=E < II. Executive Summary " " ' 8$G"H" H"H" H 3### ## ##    III. General Company Description "H"H 3%G3# #$ ##G 5B62GBI 62A$# # 62  +G"H H-%(I $Marketing Plan. CH" #H* H C" H"2 H"$## H ?G%##5#? -??5.H"H ; IV. Products and Services C-### #Appendices. "H8$ !! "##H E V. Marketing Plan Market research - Why? >0# /4# 1 &J !/1  Market research - How? G %# 2##,## ## ## %3 1, 1 $ ' A$# 9## ' # / #)## ##'2 Economics AG • ",H • "H- 2. : • 5 • I##  • B, • " H%G o * o * o * o 5 o  o J! o J o % o /! • 4#H • */H o 5 o 5 o 5 o 5 Product Products and Services# >& K Features and Bene$ts ?2 AG • C"H • C#H >/#A$#  )# ##1  "'H%$## ##'# Customers ###  / # ###,  1 ##G • 4 • B • ? •  • % • 8  • 6-. • 6-. A#G • -. • ? • %, • L## • 6-. • 6-. Competition "H ?2G ->. "#2# #H "H-A$# #/. *H J54 % #, Me#M  %, +0#' 4# [...]... to you Venture capitalists may invest, but your story must be very good You must do longer-term financial forecasts to show when profit take-off is expected to occur And your assumptions must be well documented and well argued Retail Business • Company image • Pricing: o Explain markup policies Page 30 of 30 o Prices should be profitable, competitive, and in accordance with company image • Inventory: