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(1)INTRODUCING COMPANY MARKETING PLAN
• COMPANY ANALYSIS • CUSTOMER ANALYSIS • COMPETITOR
(2)INTRODUCE VINAMILK COMPNAY
• Vinamilk is the biggest dairy company in
Viet Nam Based on the UNDP 2007
(3)• Type state-owned company
• Found 1976
• Headquarters Ho Chi Minh city, Viet Nam.
• Area served Viet Nam, Iraq
• Key people Mai Kieu Lien General
director.
(4)• Services: Dairy products, general
clinic, beer, juice, investing.
• Revenue: 3.735 bil VND
• Operating income: 627 bil VND
(5)COMPANY ANALYSIS
• STRENGH
• WEAKNESS
(6)STRENGHS
• the brand name "Vinamilk“most
powerful brand was voted as a
"famous brand" and a group of 100.
(7)WEAKNESS
• Materials accounting for percentage of 60%
- 70% product price should the price increase.
• Currently, buying fresh milk from
households provided about 25% of raw materials for the company left most is imported.
• Risks associated with raw materials, the
(8)MARKET SHARE
• 75% of the milk market
(9)CUSTOMERS ANALYSIS
(10)COMPETITOR ANALYSIS
• Having many Competitors of the
company.
• Market share of these company is
(11)COLLABORATORS
• Dairy farms are the strategic
partners.
• Some of companys which are
(12)• Name of Supplier Product(s) Supplied
• Fonterra (SEA) Pte
Ltd Milk powder
• Hoogwegt
International BV Milk powder
• Perstima Binh
Duong, Tins
(13)MARKETING MIX
1 PRODUCT 2 PRICE
3 PLACE
(14)PRODUCT
(15)PRICE
• Pay by cash, by bank, with card
3500VND/CASK
(16)
3750VND/CASK
(17)PLACE
• domestic distribution with a network
of 183 agencies throughout all 64 of 64 provinces
• Dilivery products to agents,stores,…if
(18)PROMOTION
• Advertise on
TV,Internet,newspaper,magazine,han dout,…
• Discount, capacity-increasing but
(19)CONCLUSION
• Vinamilk constantly diversify their
product lines, expanded distribution territory
• maximize the value of the
shareholders to pursue strategic
(20)THE END !