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Tài liệu về niche small is beautiful.
NGUYEN NGOC HIEU Digital Media Director Ringier Vietnam NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com NICHE STRATEGY www.marry.vn NICHE STRATEGY ‒ SMALL IS BEAUTIFUL SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW STATS LAUNCH Aug.2010 NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW STATS #1 WEDDING WEBSITE IN VIETNAM (9 MONTHS) NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW STATS THE ONLY ONLINE COMMUNITY PUBLISHED MAGAZINE NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com SECTION QUOTE I've got engaged recently and so happy to find out about Marry I am sure it's going to be one of the best resources for Vietnamese women We are really in need of more and more directories like this Keep up your great job! Nguyen Thi My Ngọc (Ms.) Organizational Development Manager Dale Carnegie Vietnam NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW MEMBER > 11.000 10.000 5.000 3.946 no community marry.vn NICHE STRATEGY ‒ SMALL IS BEAUTIFUL vietwedding.vn cuoihoivietnam.com HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW DIRECTORY 1.182 1000 500 471 154 marry.vn NICHE STRATEGY ‒ SMALL IS BEAUTIFUL vietwedding.vn cuoihoivietnam.com HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW MARKET SHARE others cuoihoivietnam.com 12% 5% vietwedding.vn 16% 67% marry.vn * Ringier s Market Survey Partner NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW MONTHS STATS • 11.000 USERS • 150.000 VISITS/MONTH • RANK 1.258 IN VIETNAM We are SMALL* (* VERY SMALL) NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN Ư ngochieu.com Ư ngochieu@gmail.com OVERVIEW MARRY MAGAZINE ã ã 2x Advertising Sales Target in weeks • NICHE STRATEGY ‒ SMALL IS BEAUTIFUL Launch: April 2011 Best Seller on Tiki in days for weeks HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW MARRY MAGAZINE NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW MARRY MAGAZINE Kỷ lục Tiki: Cẩm Nang Cưới MarryWEDDING sau ngày xuất Tiki.vn xếp số danh sách Bestseller , Kindle Mật Mã Tây Tạng Haizz, xuất sớm em mua cho bạn em NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW MARRY MAGAZINE • Launch: April 2011 • 2x Advertising Sales Target in weeks • Best Seller on Tiki in days for weeks • Newsstand Sale: Sold out after weeks Distribution partner request for reprint NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com NICHE TARGET OVERVIEW MASS USER 15 20 25 30 35 40 45 50 55 60 25 30 35 40 45 50 55 60 Male Female MARRY S USER 15 20 Female 25-35 In Love Plan for Wedding No Loyalty NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW MONTHS STATS • 11.000 USERS • 150.000 VISITS/MONTH • RANK 1.258 IN VIETNAM We are SMALL* (* VERY SMALL) NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW SALES Forecast Actual Jun‐10 Jul‐10 Aug 2010 NICHE STRATEGY ‒ SMALL IS BEAUTIFUL Sep Oct Nov Dec Jan 2011 Feb Mar Apr May Jun 2011 HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW SCALE 2011 2012 2010 NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW SCALE NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW SCALE NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW SCALE #1 COOKING WEBSITE IN VIETNAM NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN Ư ngochieu.com Ư ngochieu@gmail.com OVERVIEW ADVANTEGES ã Not too much competitor (even Blue Ocean) • Very cost effective • Focus easy to recruit user • Focus easy to sell (to the right client) NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW TIPS • Start from: Are you crazy? ideas • Survey! Survey! Survey! • Define your USPs (Unique Selling Points) • Niche !== Small Market • Do not go Mass with the same brand • Recruit the right people with passion NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com MARRY.VN STRATEGY ANALYSE CS - Customer Segments MR - Market Research VP - Value Propositions CH - Channels RS - Revenue Streams SC - Scalable NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com Thank you! NGUYEN NGOC HIEU ngochieu.com NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com .. .NICHE STRATEGY www.marry.vn NICHE STRATEGY ‒ SMALL IS BEAUTIFUL SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com OVERVIEW STATS LAUNCH Aug.2010 NICHE STRATEGY ‒ SMALL IS BEAUTIFUL. .. Network NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com NICHE STRATEGY ‒ SMALL. .. at the time they need! NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN ¦ ngochieu.com ¦ ngochieu@gmail.com We are still SMALL* (* VERY SMALL) NICHE STRATEGY ‒ SMALL IS BEAUTIFUL HIEU NGUYEN