International marketing strategy and theory ch17

15 28 0
International marketing strategy and theory ch17

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Thông tin tài liệu

Chapter 17 Pricing Strategies: Countertrade and Terms of Sales/Payment Chapter Outline  Countertrade - Types of Countertrade - Problems and Opportunities  Price Quotation  Terms of Sale - Trade Terms - Quotation Guidelines Chapter Outline  Methods - of Financing and Means of payment Consignment Open Account Cash in Advance Bill of Exchange (Draft) Bankers' Acceptance Letter of Credit Countertrade  goods for goods trade (vs monetary trade)  government mandate to pay for goods and services with something else other than cash Countertrade Advantages  serving as trade financing  buyer getting rid of surplus of own products  no concern for fluctuation of exchange rates Countertrade Disadvantages  cumbersome and time-consuming  costly  inferior form of exchange - requiring "double coincidence of wants" Types of Countertrade Barter - single transaction of direct exchange of products of equal value  Counterpurchase (Parallel Barter) - two transactions of cash sales agreements (of unrelated products)  Compensation Trade (Buyback) - products sold and later bought by a party are related  Types of Countertrade Offset - for the rights to sell its product in a foreign market, the seller must manufacture the product locally (in the host country)  Clearing Agreement - line or credit established in central banks of two countries - use "clearing account units" for exchange of products  Trade Terms     - EXW (Ex Works) price of product only; nothing else being included FAS (Free Alongside Ship) EXW + local transportation in seller's country FOB (Free on Board) FAS + loading onto the vessel CFR (Cost & Freight) FOB + international transportation Trade Terms  CIF (Cost, Insurance, and Freight) - CFR + insurance  DEQ (Delivered Ex Quay) - CIF + unloading  DDP (Delivered Duty Paid) - DEQ + local transportation in buyer's country Methods of Financing & Means of Payment  Consignment  Open Account  Cash in Advance  Bill of Exchange (Draft) - Sight Draft - Time Draft Methods of Financing & Means of Payment  Bankers' Acceptance  Letter of Credit (L/C) - Revocable vs Irrevocable - Unconfirmed vs Confirmed - Standby - Back-to-Back - Transferable Export Payment Terms and Risk Level  Open account (highest risk for exporter)  Sight draft  Time draft  Irrevocable L/C  Confirmed irrevocable L/C  Cash in advance (least risk) Export Payment Terms and Cost  Open account (least cost for importer)  Sight draft  Time draft  Irrevocable L/C  Confirmed irrevocable L/C  Cash in advance (highest cost) L/C: Advantages/Disadvantages  Advantages – – Security (for both parties) Seller receiving early payment by discounting L/C  Disadvantages – – Lacking flexibility Complex and potentially costly ... Types of Countertrade - Problems and Opportunities  Price Quotation  Terms of Sale - Trade Terms - Quotation Guidelines Chapter Outline  Methods - of Financing and Means of payment Consignment... Letter of Credit Countertrade  goods for goods trade (vs monetary trade)  government mandate to pay for goods and services with something else other than cash Countertrade Advantages  serving as... Board) FAS + loading onto the vessel CFR (Cost & Freight) FOB + international transportation Trade Terms  CIF (Cost, Insurance, and Freight) - CFR + insurance  DEQ (Delivered Ex Quay) - CIF

Ngày đăng: 28/09/2020, 09:03

Mục lục

  • Chapter 17

  • Chapter Outline

  • Chapter Outline

  • Countertrade

  • Slide 5

  • Slide 6

  • Types of Countertrade

  • Types of Countertrade

  • Trade Terms

  • Trade Terms

  • Methods of Financing & Means of Payment

  • Methods of Financing & Means of Payment

  • Export Payment Terms and Risk Level

  • Export Payment Terms and Cost

  • L/C: Advantages/Disadvantages

Tài liệu cùng người dùng

Tài liệu liên quan