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4M formula
By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 2 “A ‘formula’ is something that once applied to what it is suppose to, works in any region, country or place. It’s like the formula to make cars, the formula to make light bulbs, the formula to construct houses . . . You can always tweak or change the details but the ‘core’ formula remains the same. Did you know that the airline industry has been using the same “tube and wing” design to construct airplanes for over 100 years? Why? “Tube and Wing” is a proven formula, the rest are just tweaks and changes (Type of aircraft engine, color of aircraft, number of seats etc). The 4M Formula, as you will see, is the ‘Tube and Wing’ design for marketing websites. If you apply it to any current website or use it to start a brand new one, you will make it a success. That’s what a formula is and that’s exactly what the 4M Formula does . . . For a formula to work, all ingredients should be in place and ready to work in harmony together. If one part doesn’t work or is not properly used, the desired result (A successful online business in this case) will not be achieved. If you are starting from scratch, start with Step 1 and follow through. If you already have a website, or are already getting traffic or are even making a few sales but still struggling, visit the following page on WDclub: What stage of running an online business are you? This will help you identify which ‘ingredient’ you need to focus on or are missing to make your website a success. Regardless, no matter what stage you are on, I encourage you to read the 4M Formula in it’s entirety, so you can truly understand the 4 components required for a successful website online”. By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 3 EARNINGS AND INCOME DISCLAIMER We make every effort to ensure that we accurately represent these products and services and their potential for income. Earning and Income statements made by our company and its customers are estimates of what we think you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual. As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. There are some unknown risks in business and on the internet that we cannot foresee which can reduce results. We are not responsible for your actions. The use of our information, products and services should be based on your own due diligence and you agree that our company is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services. eBook Distributing DISCLAIMER: ● Re-selling of this report is strictly prohibited. Please avoid from Re-Selling this eBook as it will defeat the purpose of spreading real internet knowledge to good people who can really benefit from it. However, you can definitely give it away to your friends and family or anyone free of charge. By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 4 Introduction to the 4M Formula (And who the heck is this JB character???) (Page 4) Step 1: Market Research (Page 5) "Finding people looking for products & services, in another words, find a market” Step 2: Market Solution (Page 6) "Use these 6 main ways and give the market what it wants". 2a: Dropshipping (Page 7) 2b: Affiliate Marketing (Page 12) 2c: Google AdSense (Page 14) 2d: Wholesaling (Page 18) 2e: Create your own product (Page 19) 2f: eBook / Information (Page 20) Step 3: Market Location (Page 23) "Get close to them, real close, use SEO and find a super busy location. 3a: Meta Tags (Page 24) 3b: H1 & H3 Headings (Page 25) 3c: Internal Linking (Page 26) 3d: Link Building (Page 27) 3e: Anchor Text (Page 25) 3f: Directories (Page 29) 3g: Social Media (Page 31) 3h: Article Marketing (Page 35) 3i: Linkvana (Page 36) 3j: Buying Links (Page 37) Step 4: Market Relation (Page 38) "Earn their trust and get money, over and over again" Continuing the growth . . . (Page 42) By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 5 Introduction to the 4M Formula Hello Friend, My name is JB. In a nutshell, I am just an average guy who is really good when it comes to creating websites that get top 10 rankings in search engines and turn leads into real repeat customers. I’ve been doing it for 10 years and professionally for about 7 years. Below are the companies that I've helped recently either by creating a website from scratch and marketing it or helping them maintain their top first page rankings (In super competitive markets) in the search engines. Chi Club Dubai (Biggest nightclub in Dubai) Cymax Stores (Top 200 internet retailer. Over $50 Million in annual revenue) Vancouver Cigar (Vancouver, Canada’s biggest Cuban cigar retailer). Eminata Group (Owner of one of the biggest network of private colleges in North America. It’s another multi-million dollar organization that I worked for). In this eBook, my goal is to help you discover that with all the websites and online work that I’ve done for myself and others, I’ve come to understand that there truly is a formula and once understood and properly applied, it can be replicated to continuously and naturally grow any business online. I like to call this the “4M Formula”. Step 1: Market Research + Step 2: Market Solution + Step 3: Market Location + Step 4: Market Relation = A solid consistent business that will produce favorable results, over and over again. By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 6 Step 1: Market Research "Find people looking for products & services, in another words, find a market” If you are looking for a product to sell online first, you’ve already failed. You just joined the 99.9 percent of people who don’t make it and eventually quit. Have you heard of the phrase “Go where the market is”? It basically means go where people are already looking for a certain product or a solution to their problem. To find out what people are looking for on the internet, you need to see and study what they are typing in Google and other search engines. These words or phrases typed on Google or any search engines are called ‘Keywords’ To help you understand, let’s say we found a market in selling horse saddles’ using the Google Adword Keyword Tool A definition of a good market is thousands or more people looking for a solution every month and has little or no competing websites in the market. This is the general idea. By the way, throughout this eBook, we are going to work with an imaginary market of ‘Horse Saddles’, just so I can help you understand the 4M Formula. To learn more about keyword research, check out this free ebooks on keyword research. Vegetarian Dog Food Keyword Research Case Study By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 7 Step 2: Market Solution "Use these 6 main ways and give the market what it wants". Now that you’ve found a market that has low online competition and has thousands of people looking for it every single month, it’s time to move on to step two and that is the monetization process (Making money). How do you start the monetization process? By deciding what kind of product sourcing method will work best. Product sourcing means the way of delivering the product or service to your customer. Now that you know what they want (Horse Saddles), it’s only a matter of giving it to them. Here are your options: 2a. Dropshipping 2b. Affiliate Marketing 2c. Advertising 2d. Wholesaling 2e. Create your own product 2f. eBook / Information Let’s look at each in a little bit of more detail: TIP: Remember, you don’t have to stick to just one method. You can use a combination of these methods as well. By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 8 2a. Dropshipping What is a “dropshipper” or “dropshipping” all about? A dropshipper is a wholesaler that “dropships”. Basically, you simply visit a wholesale dropshipper’s site, ‘copy and paste’ the product image on your website or put it up on ebay, make the sale at whatever price you choose, than simply pay your wholesale cost to the wholesaler. You make your profit and the wholesaler ships (or “dropships” as it’s called) the ‘sold’ item for you. You never hold any inventory. You never pre-purchase the product Heck you don’t even touch it. It’s all done online. By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 9 Below is a more detailed example of what dropshipping is. So basically, you visit a dropshipper’s website. You browse the site and find the product ‘As Seen On TV’ 300 Piece Titanium Drill set. The price on it shows $6.47. (Which is your purchase price) and you also see the retail value @ $49.95. You put the product up at an auction for let’s say . . . $45.00. You find a buyer and he / she sends you a payment of $45.00 You go back to the dropshipper’s website, PAY for the ‘As Seen On TV’ 300 Piece Titanium Drill set’ at $6.(Wholesale cost to you) and keep the profit. The dropshipper than ships (or ‘dropships’ as it’s called) the product for you DIRECTLY to your customer, with your name on it or your company’s name. Just by making a few clicks with your mouse, you made a gross profit of $38.53. Once again, you never hold any inventory. You only pay if you made a sale. You set your profit margin. By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 10 People think dropshipping doesn’t make money anymore well the last company I had the pleasure of working for (Cymax Stores, as you read in my little introduction) is a top 200 retailer in the world and grosses well over $54 Million (Yes million!) annually. You can verify this yourself by clicking here or here (Here they use a word called “fulfillment”, just a more professional way of saying dropshipping). How to find a wholesaler that offers dropshipping services? If you would like to use dropshipping as your product sourcing method, than I recommend the following: Doba : Certified by eBay and and Inc 500 company, Doba connects you with hundreds or thousands of companies willing to dropship products for you without the you needing a business id or what not. Doba basically is the “software” that streamlines everything for you such as images, product description and after you make the sale, you just log into Doba again, select thepro the Doba software informs that particular wholesaler to ship it for you. It is all based online (Web based) so you don’t have to download anything. Just log in and start browsing through their inventory, select the product you want to dropship and go from there. It’s not a dropshipper directory like Worldwide Brands. World Wide Brands Certified by eBay, offers a wholesae directory that gives you basic contact information on real wholesalers and companies that dropship. You have to contact them and call them and things like that and establish relationships yourself. Unlike Doba, World Wide Brands is a dropshipper directory with contact information of other wholesalers. Also it’s the only dropshipper directory that is certified by eBay. I’ve heard some good things about them too. SaleHoo: Fairly popular and proven resource. I personally haven’t tried this one but heard good things about it. One thing I can tell you that besides these three, don`t even bother. *99% of dropshippers out there are middleman sites or scam sites. If you are serious . free of charge. By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 4 Introduction to the 4M Formula (And who the heck is this JB. . . (Page 42) By JB. facebook.com/4mformula Brought to you by facebook.com/4mformula Page 5 Introduction to the 4M Formula Hello Friend, My name is JB.