1 INTRODUCTION Rationality Phu Yen is one of eight South Central Coast provinces with many potentials and advantages for tourism development The province has abundant tourism resources; good tourism infrastructure, material and technical; favorable natural and cultural environment for tourism development (Phu Yen Department of Culture, Sports and Tourism, 2012) Through the initial survey, Phu Yen’s tourism development is not commensurate with inherent potentials and advantages Despite owning rich and featured tourism resources but local’s tourism products are not diverse and unique to be able to compete with other localities in the region, aims contribute to affirm the province’s position on the national tourism map and build a brand on the international tourism market Therefore, I chose topic: “Developing the specific tourism products in Phu Yen province” for research Research objectives and missions 2.1 Research objectives On the basis of theoretical and practical overview of tourism products and specific tourism products development, thesis analyzes Phu Yen’s specific tourism products development conditions and realities From there, propose orientations and solutions to contribute local’s specific tourism products development in the new period 2.2 Research missions - Overviewing of theory and practice of tourism products and specific tourism products development - Analyzing Phu Yen’s specific tourism products development conditions and realities - Proposing orientations and solutions for local’s specific tourism products development Research scope 3.1 Research contents Developing experience (Dawn, Stone soul) and thematic (Yellow flower Green grass, Local food) specific tourism products in Phu Yen province 3.2 Research areas Researching Phu Yen tourism in the connection of South Central Coast - Central Highlands 3.3 Research time Information documents and data were researched in the period of 2009 - 2018 and orienration for specific tourism products in the period of 2020 - 2030 Research perspectives 4.1 System perspective Researching differential tourism resources and specific tourism products at destinations must be located within a certain tourism territory system 4.2 Synthetic perspective Researching differential tourism resources and specific tourism products at destinations must be reviewed synthetically on the basis of comprehensive analysis of component elements 4.3 Territorial perspective Researching differential tourism resources and specific tourism products must be associated with a specific destination/territory 4.4 Sustainable development perspective Developing specific tourism products so that tourism activities not damage existence and development differential tourism resources and special tourism services 4.5 Historical - Far perspective Developing specific tourism products requires analysis of formation, exploitation and preservation history of differential tourism resources and specific tourism products in the past, present and future Research methods 5.1 Collecting, analyzing and processing documents method Secondary documents from some domestic and foreign researches provide an overview of theoretical and practical basis for specific tourism products development; from Phu Yen’s agencies and departments help clarify local’s specific tourism products development conditions and realities 5.2 Descriptive statistics method Statistical indicators systemized by authorities combined with field survey to capture activity status at the differential tourism resources sites and the specific tourism products developments are basis for analysis, comments and orientations, solutions 5.3 Field survey method Field survey collects data on differential tourism resources and specific tourism products development realities through stages: preliminary survey to capture developments, activity status at the differential tourism resources sites and field survey collects information on differential tourism resources, specific tourism products 5.4 Sociological investigation method Field survey collects information on tourists and related issues in steps: identify purpose and content of investigation; how to choose sample and the number of sample to be investigated; survey questionnaire design; conduct investigation; handle investigation result 5.5 Experts method In-depth interview with Phu Yen’s tourism experts to share views and opinions about differential tourism resources, specific tourism products and local’s specific tourism products development 5.6 Synthetic scoring scale method Evaluating Phu Yen’s specific tourism products by steps: identifing evaluation criteria; identifing score; identifing coefficient; evaluating component and synthesis; evaluating specific level 5.7 SWOT analysis method Based on SWOT analysis on strengths (S), weakness (W), opportunities (O) and threats (T); establish SWOT matrix to propose feasible strategies S/O, O/W, S/T and W/T to Phu Yen’s specific tourism products development 5.8 Maps method Thesis is based on Phu Yen’s Tourism map to edit and develop some maps: Adninistrative map, Differential tourism resources map and Specific tourism products map of Phu Yen Research history 6.1 In the world “Handbook on Tourism Product Development” (Vietnam National Administration of Tourism - Spanish Agency of International World Tourism Organization - European Travel Commission, 2011) “Vietnam Tourism Marketing Plan: 2008 - 2015” (Cooperation for Development, 2007) “Vietnam Tourism Marketing Strategy & Action: 2013 2020” (Environmentally and Socially Responsible Tourism Capacity Programme, 2012) 6.2 In Vietnam “Research Vietnam’s competitive tourism products development with regional and international” (Tourism Development Research Institute, 2008) “Research island tourism products development in the Northern tourism region ” (Tourism Development Research Institute, 2010) “Scientific basis for adventure sports tourism products development in the Northern mountains” (Tourism Development Research Institute, 2011) “Developing tourism products based on cultural values of ethnic groups in the Central Highlands” (Ministry of Culture, Sports and Tourism - Ho Chi Minh University of Culture, 2015) “Vietnam’s tourism products development strategy to 2025, orientation to 2030” (Ministry of Culture, Sports and Tourism, 2016) “Developing specific tourism products in the North Central and South Central regions” (Tourism Development Research Institute, 2016 and 2018) “Research An Giang’s types of specific tourism products development” (An Giang’s Department of Science and Technology Ho Chi Minh City University of Social Sciences and Humanities, 2018) 6.3 In Phu Yen “Preserving and promoting the value of relics - landscapes in Phu Yen province to service tourism development activities” (Nguyen Dinh, 2015) “Scientific and practical basis for sea tourism products development in Xuan Dai bay and the surrounding area” (Pham Van Bay, 2015) “Proposing solutions and projects to preserve and develop tourism in Chop Chai mountain area” (Ho Van Tien, 2018) Research’s contributions - Inheriting, additing and clarity theoretical and practical basis of tourism products and specific tourism products development; at the same time applying that issue on Phu Yen province - Clarity contents are related to Phu Yen’s specific tourism products, identifing criterias and conducting evaluation on local’s specific tourism products - Evaluating conditions and realities of Phu Yen’s specific tourism products development, identifing orientations and solutions for Phu Yen’s specific tourism products development in current context - Thesis’ research results have provided imfortant scientific basis of planning undertakings and policies, identifing some solutions for Phu Yen’s specific tourism products development - Forming and advancing Phu Yen’s specific tourism products qualities; in that taking island tourism as a point, cultural tourism as a basis; developing experience and thematic tours to explore nature and culture of the region Research structure In addition to the introduction, conclusion, list of author’s works, references and appendices; the content of thesis includes: Chapter The theoretical and practical basis of tourism products and specific tourism products development Chapter The conditions of specific tourism products development in Phu Yen province Chapter The realities of specific tourism products development in Phu Yen province Chapter The orientations and solutions of specific tourism products development in Phu Yen province Chapter THE THEORETICAL AND PRACTICAL BASIS OF TOURISM PRODUCTS AND SPECIFIC TOURISM PRODUCTS DEVELOPMENT 1.1 Theoretical basis 1.1.1 Tourism products and specific tourism products 1.1.1.1 Tourism products • Concept “Tourism products are a collection of services on the basis of exploiting the value of tourism resourses to satisfy tourist’s needs” (Chapter I, Article 3, Section 5, Vietnam Tourism Law, 2017) • Characteristic Outstanding; immutability; unreservedity; synthesis and association; high service, low tangible; concurrency of production and consumption; oscillability; seasonality • Structure Tourism products = tourism resources + tourism services (tourism resources = natural tourism resources + cultural tourism resources, tourism services = travel + transportation + accommodation + dining + sports, recreation, entertainment + goods) 1.1.1.2 Specific tourism products • Concept “Specific tourism products are those that have attractive, unique, original elements and representative of tourism resources for a territory/destination with tourism services not only satisfied needs/expectations of tourists but also impressive with originality and creativity” (Pham Trung Luong, 2007) • Characteristic Differential, unique, originality and featured • Structure Specific tourism products = differential tourism resources + special tourism services (differential tourism resources = differential natural tourism resources + differential cultural tourism resources, special tourism services = mining technologies + tourism managers + local communities) • Role Personalize local and destination tourism; creating high attractiveness, attracting special and mass tourist market; building tourism images, forming local and destination tourism brand; highlights of the local and destination tourism products system; creating competitiveness for local and destination; creating development motivation for other tourism products 1.1.1.3 Specific tourism products evaluation • Identifing evaluation criteria, score (s) and coefficient (c) (1) Attractiveness of tourism resources (2c): very attractive (4s), attractive (3s), quite attractive (2s), less attractive (1s) (2) Uniqueness of tourism resources (3c): national level (4s), regional level (3s) (3) Originality of tourism resources (1c): very good preservation (4s), good preservation (3s), fair preservation (2s), poor preservation (1s) (4) Representation of tourism resources (3c): very typical (4s), typical (3s), quite typical (2s), less typical (1s) (5) The special of tourism services (2c): very special (4s), special (3s), quite special (2s), less special (1s) • Evaluating component and synthesis Table 1.1 Specific tourism products evaluation (Research results of author, 2018) • Evaluating specific level Table 1.2 Specific level evaluation (Research results of author, 2018) 1.1.2 Tourism products and specific tourism products development 1.1.2.1 Concept “Tourism products development is a process in which the values of a destination are used to meet needs of domestic and international tourists Tourism products may include natural or artificial sights, hotels, resorts, restaurants, theaters, activities, festivals and events” (UNWTO, 2011) 1.1.2.2 Role of the objects involve in specific tourism products development • Tourism managers at central and local level • Tourism businesses and local communities • Tourists 1.1.2.3 Specific tourism products development requirements • General requirements - Sustainable development; comply with the principles: system development, market economy, sustainable natural - social environment - With tourism products based on natural resources: resources preservation and development; environment conservation and protection - With construction works: comply with plannings, plans and regulations guiding common construction standards; ensure aesthetics, not lose the particular attractiveness - With the types of tourism services: highlighting the differential value of tourism resources 10 • Own requirements - Identifing the value of differential tourism resources and spatial distribution; identifing specific tourism products and ingredients; concentrative investment and effective exploitment the value of differential tourism resources to specific tourism products formation and development - The value of differential tourism resources clearly identifies for each level; focus on developing investment at the differential tourism resources sites - Conveniently access with the differential tourism resources sites; suitably tourism human resources; connect destinations; market needs with specific tourism products 1.1.2.4 Specific tourism products development conditions • Geographical location, territorial range • Specific tourism products development connection and cooperation • Differential tourism resources • Special tourism services • Tourism infrastructure, material and technical • Tourism development policy • Capital • Specific tourism products market demand 1.2 Practical basis 1.2.1 Specific tourism products development in the world 1.2.1.1 Modern specific tourism products development In China and Italy, modern specific tourism products development associated with emotional, individuality, experience, engagement, aesthetic and envirornment elements 12 Chapter THE CONDITIONS OF SPECIFIC TOURISM PRODUCTS DEVELOPMENT IN PHU YEN PROVINCE 2.1 Geographical location, territorial range As one of eight provinces in the South Central Coast region, linking with the Central Highlands, Phu Yen has natural and socio economic characterristics favorable for specific tourism products development connection and cooperation 2.2 Specific tourism products development connection and cooperation Connection and cooperation will towards buiding a regional tourism brand with unique and featured tourism products At the same time help increase strength, gravity and sustainability for tourism in the South Central Coast - Central Highlands 2.3 Differential tourism resources 2.3.1 Differential natural tourism resources Rich and diversified natural tourism resources with a system of beaches, islands, reef, lagoons/bays, landscapes, preserved areas, rivers/streams and waterfall/lake containing differential natural tourism resources is the basis for specific tourism products (Xep beach, Nhat Tu Son island, Yen island, Da Dia reef, Dai Lanh cape, O Loan lagoon, Ro bay, Xuan Dai bay, Da Bia mountain) 2.3.2 Differential cultural tourism resources Unique and featured cultural tourism resources with a system of relics - landcapes, craft villages, festivals - folklore and cuisine containing differential cultural tourism resources is the basis for specific tourism products (Luong Van Chanh temple, Mang Lang church, Da Trang pagoda, Thanh Luong pagoda, Stone herd, Stone trumpet, Quang Duc ceramic, Go Thi Thung horse racing festival, Local cuisine) 13 2.4 Special tourism services 2.4.1 Mining technologies To fully and effectively exploit the differential values of tourism resources, it is necessary to have modern and unique technologies to increase attraction for tourists Phu Yen has only exploited the available values of tourism resources without investing in modern and unique technologies facilities development 2.4.2 Tourism managers Phu Yen’s tourism managers has not shown their professionalism in bringing high management efficiency, in order to differential tourism resources preservation and promotion Tourism managers has not mobilized potentials of tourism services and local communities to specific tourism products development 2.4.3 Local communities The participation of local communities will increase attractiveness for specific tourism products; local communities culturally and friendly in communicating with tourists will bring high resonance for specific tourism products Phu Yen people with “Nau” characteristic will create specifically of tourism products 2.5 Tourism infrastructure, material and technical 2.5.1 Tourism infrastructure Transportation, communication and electricity - water system have developed towards tourism services but have not yet met needs of tourists in the peak season 2.5.2 Tourism material and technical Accommodation - dining, entertainment facilities and other service facilities are relatively well developed but still not satisfy needs of tourists in the peak season 2.6 Tourism development policy The local has had a tourism development policy to become an important economic sector of province in the 2016 - 2020 period and 14 Phu Yen tourism planning to 2020, vision to 2030; gradually building a tourism brand: Phu Yen - attractive and friendly destination 2.7 Capital The province has mobilized and used relatively effciently capital from State budget, invested according to the central and focal points to specific tourism products development 2.8 Specific tourism products market demand 2.8.1 International tourist markets Key international tourist markets (Northeast Asia, Western Europe, Northern Eorope, Southeast Asia, North America) and potential (Western Europe, India, Middle East) 2.8.2 Domestic tourist markets Key domestic tourist markets (Ho Chi Minh City, Hanoi, Central Highlands - South Central) and potential (North Central, South West) Conclusion of chapter Chapter analyzes the conditions of specific tourism products development in Phu Yen province: geographical location, territorial range; specific tourism products development connection and cooperation; differential tourism resources; special tourism services; tourism infrastructure, material and technical; tourism development policy; capital; specific tourism products market demand Chapter THE REALITIES OF SPECIFIC TOURISM PRODUCTS DEVELOPMENT IN PHU YEN PROVINCE 3.1 Existing tourism products 3.1.1 Experience tourism products Clarify the realities of experience tourism products development: Welcome dawn, Stone heritage, Walk across the sea 15 3.1.2 Thematic tourism products Clarify the realities of thematic tourism products development: According to the history, Yellow flower Green grass, Local cuisine 3.1.3 Difference tourism products Clarify the realities of other tourism products development associated with cultural tourism resources 3.2 Specific tourism products development 3.2.1 SWOT analysis results Analyzing strengths, weaknesses, opportunities and threats on Phu Yen’s specific tourism products development 3.2.2 Tourism activity results 3.2.2.1 Tourist and total tourism revenue • Number of tourists to Phu Yen Table 3.1 Number of tourists to Phu Yen (2009 - 2018) Yea Internation Domesti Rate of increase Total r al c (%) 200 8.100 222.900 231.000 39,7 (compare 2008) 201 20.500 340.500 361.000 56,3 2011 40.000 490.000 530.000 46,8 201 53.000 497.000 550.000 3,8 201 60.000 540.000 600.000 201 52.000 703.200 755.200 25,9 201 45.000 855.000 900.000 19,2 201 1.134.49 1.175.00 40.502 30,6 16 201 201 1.368.50 1.404.00 19,5 0 1.567.99 1.609.00 41.005 14,6 (Phu Yen Department of Culture, Sports and Tourism, 2018) • The average day of stay The average day of stay for international tourists is from 2.5-3 days, domestic tourists is from 1.5-2 days (Phu Yen’s Department of Culture, Sports and Tourism, 2018) • The average spending The average spending of international tourists is from 1-1.5 million VND/day (50-60 USD), domestic tourists is from 700-900 thousand VND/day (30-40 USD) (Phu Yen’s Department of Culture, Sports and Tourism, 2018) • Total tourism revenue Table 3.2 Phu Yen’s total tourism revenue (2009 - 2018) 35.500 (Phu Yen Department of Culture, Sports and Tourism, 2018) 3.2.2.2 At the differential tourism resources sites Table 3.3 Number of tourists and ticket sales Differential Yea Ticket Number of tourists tourism r sales Internation Domest Total (VND 17 resources sites Da Dia reef & Dai Lanh cape al ic 201 400.00 11.000 389.000 201 402.00 13.000 389.000 4,5 201 555.00 15.000 540.000 8,5 (Phu Yen Department of Culture, Sports and Tourism, 2018) 3.2.3 Sociological investigation results 3.2.3.1 Tourist opinions Rearching personal informations of tourists about: purpose of trip, activities in trip, participation at sights, number of trip and length of stay, tourist and accommodation forms, methods and means of reaching destination aims research and develop specific tourism products suitable with tourists market demand Survey results of tourists at Phu Yen’s differential tourism resources sites once again affirmed that local’s specific tourism products development focusing on tourist market is right direction and suitable with trend of the era; on the basis of synthesizing tourist opinions in combination with investigation and field survey of Phu Yen’s specific tourism products development realities Notably, survey results of tourists about sights in Phu Yen province show that the sights are also the differential tourism resources sites As such, it is feasible to develop specific tourism products based on a combination of differential tourism resources and special tourism services Table 3.4 Phu Yen’s specific tourism products development Differential Differential natural Differential cultural tourism resources tourism resources (A) tourism resources (B) A1 Xep beach B1 Luong Van Chanh temple A2 Nhat Tu Son island B2 Mang Lang church 18 A3 Yen island A4 Da Dia reef A5 Dai Lanh cape A6 O Loan lagoon A7 Ro bay A8 Xuan Dai bay A9 Da Bia mountain Specific tourism products Experience specific tourism products (C) C1 Dawn C1 = A5 + Special tourism services B3 Da Trang pagoda B4 Thanh Luong pagoda B5 Stone herd B6 Stone trumpet B7 Quang Duc ceramic B8 Go Thi thung horse racing festival B9 Local cuisine Thematic specific tourism products (D) D1 Yellow flower Green grass D1 = (A1 + A4 + A5 + A6) + Special tourism services D2 Local cuisine D2 = (A6 + A7 + A8) + Special tourism services C2 Stone soul C2 = (A1 + A2 + A3 + A4 + A9 + B2 + B3 + B4 + B5 + B6) + Special tourism services (Research results of author, 2018) Accordingly, specific tourism products evaluation associated with differential tourism resources is an important research content of thesis to identify specific level of tourism products for local’s specific tourism products development Table 3.5 Phu Yen’s specific level of tourism products evaluation ( 19 (Research results of author, 2018) Thus, among four specific tourism products associated with differential tourism resources are evaluated on specific level; there are three tourism products (1), (2) (4) reaching level (very specific), tourism products (3) at level (specific) and no tourism products at level (less specific) This is an important basis to Phu Yen’s specific tourism products development 3.2.3.2 Expert opinions Phu Yen’s expert opinions help thesis clearly identify some existing problems in local’s specific tourism products development 3.3 Specific tourism products development connection and cooperation 3.3.1 Connecting to create interregional tourism products Phu Yen has signed the tourism development cooperation agreement with the South Central Coast - Central Highlands to form a rich, diserse and attractive tourists specific tourism products system 3.3.2 Some exist and limit The tourism development connection and cooperation between Phu Yen province and the South Central Coast - Central Highlands regions have not been stable and sustainable Tourism products are quite monotonous, duplicated and not yet specialized, unique; have not yet specific and high quality tourism products for four provinces The region has not built a common tourism brand of four localities; there has not been established a joint tour of four provinces with unique characteristics of each locality No connection and cooperation in training to develop tourism human resourses in the South Central Coast - Central Highlands provinces; has not connected 20 to organized a common cultural and tourism event to form a series of events to attract tourists… Conclusion of chapter Chapter researchs the realities of specific tourism products development in Phu Yen province: existing tourism products (Welcome dawn, Stone heritage, Walk across the sea, According to the history, Yellow flower Green grass and Local cuisine); based on SWOT analysis results (strengths, weaknesses, opportunities and threats), tourism activity results (tourist and total tourism revenue, at the differential tourism resources sites), sociological investigation results (tourist and expert opinions), some exist and limit in specific tourism products development connection and cooperation between Phu Yen province and the South Central Coast - Central Highlands regions, thesis developed Phu Yen’s specific tourism products (Dawn, Stone soul, Yellow flower Green grass and Local cuisine) Chapter THE ORIENTATIONS AND SOLUTIONS OF SPECIFIC TOURISM PRODUCTS DEVELOPMENT IN PHU YEN PROVINCE 4.1 Development orientations 4.1.1 Basis • Tourism development policy • Specific tourism products market demand • The realities of existing tourism products development • The realities of specific tourism products development connection and cooperation 4.1.2 Orientations • Specific tourism products development strategy 21 • Specific tourism products development trend 4.2 Development solutions 4.2.1 General solutions • Development of tourism types and products • Development of tourism routs and sites • Specific tourism products development connection and cooperation 4.2.2 Specific solutions • Making the most of advantages of differential tourism resources Phu Yen is a new destination with differential tourism resources and able to combine to create the attractive experience and thematic specific tourism products (Table 3.4) Making the most of advantages of differential tourism resources will increase the specifility of tourism products • Developing synchonously of special tourism services system Special tourism services are created by tourism labor with high profestional qualification along with good communication skills and service attitude in effectively exploiting the value of differential tourism resources through how to use optimally unique technology facilities with the role of a professional tourism manager and cultural local community Synchronous development of a special tourism service system at the diffential tourism resources sites will increase the value of local’s specific tourism products • Improving the quality of specific tourism products Improving the quality of specific tourism products by combining differential tourism resources sites on the itineraries, each place introduces a unique feature of differential tourism resources; upgrading routes to access specific tourism products; expanding the space to exploit specific tourism products; strengthening special tourism services; suppling accommodation and dining at the differential tourism resources sites; developing richly craft villages; diversification specific tourism products markets 22 • Connecting forming a specific tourism products chain Connecting four specific tourism products (Dawn, Stone soul, Yellow flower Green grass and Local cuisine) into a specific tourism product chain with “unique”: the earliest dawn (Dai Lanh cape), the most beautiful open-air coral (Yen island), the unique reef (Da Dia reef), the biggest Lingaparvata (Da Bia mountain), the biggest bodhi tree (Luong Van Chanh temple), the book was printed with the first national language of Vietnam (Mang Lang church), the best mango offered to the King (Da Trang pagoda), the most unique architecture (Thanh Luong pagoda), the unique national treasure (Stone trumpet), the unique ceramic (Quang Duc ceramic), the strangest horse racing festival (Go Thi Thung horse racing festival), the unique “Yellow flower Green grass” studio film (Xep beach) the best oyster dish (O Loan lagoon); aims upgrade specific tourism products and extend the stay of tourists at destination to research and experience the unique, featured and attractive specific tourism resources in local Conclusion of chapter Chapter researchs the orientations of specific tourism products development in Phu Yen province, which refers to the orientation bases (tourism development policy, specific tourism products market demand, the realities of existing tourism products development, the realities of specific tourism products development connection and cooperation) and focus on the orientations of Phu Yen province (specific tourism products development strategy and trend) From there give some general solutions about development of tourism types and products, development of tourism routs and sites, specific tourism products development connection and cooperation and some specific solutions aims local’s specific tourism products development by making the most of advantages of differential tourism 23 resources, developing synchonously of special tourism services system, improving the quality of specific tourism products and connecting forming a specific tourism products chain CONCLUSION From the above researches, it is posisible to generalize the following issues: Firstly, Phu Yen is included in the local, regional and national tourism development master plans with immediate and long-term tourism investment projects; an important premise for comprehensive tourism development in the next time Secondly, Phu Yen in the South Central Coast region has the potential and strength of natural and cultural tourism with the orientations for sustainable tourism development connection and cooperation between the localities in the region, between the region and nation Thirdly, Phu Yen has relatively favorable conditions for specific tourism products development, including necessary and sufficient conditions, in which indispensable elements of differential tourism resources and special tourism services Specific tourism products development is not only a particular concern of Phu Yen’s the tourism industry, but also requires participation of local’s all agencies and departments in connection 24 with regional and national sustainable tourism development Especially creating priority mechanisms and policies to attract investment in tourism infrastructure, material and technical; preserving and embellishing relics - landscapes; host cultural and tourism events to develop and perfect specific tourism products THE LIST OF AUTHOR’S PUBLISHCATIONS ASSOCIATED WITH THE THESIS Doan Thi Nhu Hoa (2016) Developing Phu Yen’s green tourism by tour “Yellow flower Green grass” Vietnam Geographic Association: Natural science - Technology Doan Thi Nhu Hoa (2017) Developing the tourism products based on the natural touristic resources in Phu Yen province Ho Chi Minh city University of Education: Journal of Science Doan Thi Nhu Hoa (2017) Preserving the value of stone cultural heritages in Phu Yen for tourism activities Vietnam Association of Colleges and Universities: Journal of Research, Theoretician, Education forum Doan Thi Nhu Hoa (2018) Identifing the specific tourism resources and proposing some solutions to develop the specific tourism products in Phu Yen province Phu Yen University: Journal of Science 25 Doan Thi Nhu Hoa (2018) Quang Duc ceramic - a brand of typical Cham ceramics in Phu Yen needs to be preserved and developed for tourism activities Ministry of Culture, Sports and Tourism: International Conference Doan Thi Nhu Hoa (2019) Phu Yen tourism by folksong of “Nau region” Vietnam Association of Historical Sciences: Journal of Past and Present 26 ... products 1.1.1.3 Specific tourism products evaluation • Identifing evaluation criteria, score (s) and coefficient (c) (1) Attractiveness of tourism resources (2c): very attractive (4s), attractive... tourism products development in Phu Yen province Chapter THE THEORETICAL AND PRACTICAL BASIS OF TOURISM PRODUCTS AND SPECIFIC TOURISM PRODUCTS DEVELOPMENT 1.1 Theoretical basis 1.1.1 Tourism products... tourism products having modern, experience and thematic elements Conclusion of chapter Chapter researchs the theoretical basis of tourism products and specific tourism products: tourism products (concept,