Đang tải... (xem toàn văn)
Slide bài giảng Giáo án Market Leader Pre-intermediate (Unit 7-12). Slide gồm 15 giáo án. Mỗi giáo án 3 tiết. Tổng gồm gần 400 slides. Bài giảng được soạn vô cùng cẩn thận, đã có giáo viên khác góp ý. Chất lượng tương xứng giá bán. Cám ơn các thầy cô.
UNIT 7: MARKETING G.A 16 Marketing is about: - determining the value of your product or service - communicating that information to customers What factors can help marketing successful? PPPP LISTENING 4 Which “P” influences you most when buying things? Work in pairs: VOCABULARY e e a VOCABULARY e a iou o i e oo NEW BUSINESS What factors are involved in starting up new businesses? unemployment rate exchange rate labor force government bureaucracy GDP balance of tradeinflation rate foreign investment tax incentives s e r i o i u e m e n ft l a t l o y e d s t i n e a e r a t e n t i o e i n t e r t o e s t v TIME CLAUSES c g d f b h a e Unit 12 popular reliable economical attractiv e fashionable unique wearin g tech selling lasting made customer made multi-purpose Down-market First-class u e m a n u f r e a b e n g s e n e l d e i i n v e t l i t u l l i a b l a u n c t e r i p b t e n s i PASSIVES have been sold was launched be bought has been extended will be set up will be imported are tested have been approved WRITING ... (11), the bank had just looked at all customers as … ( 12) group POST-LISTENING PRE-READING celebrity advertisemen t product PRE-READING world-famous film star/ sportspeople advertisemen t the most... behavior advertising agency market segment LISTENING SUCCESSFUL : MARKETING PRE-LISTENING What will you help your company develop? to FACTORS THAT CONTRIBUTE TO SUCCESSFUL MARKETING ??? ANSWER THE...Marketing is about: - determining the value of your product or service - communicating that information to customers What factors can help marketing successful? PPPP