Chapter 4: Part 2- Strategy formulation and implementation Student name: Student ID: ASSIGNMENT 1: Identify the types of corporate-level strategies that Kinh Do Company has implemented sin the process of developing business activities in each period Introduction: In 1993, Kinh Do Food Processing and Construction Co., Ltd was established in Binh Duong province, it launched Snack cake production line In 1996, the Company invested in building a new factory of a cookie production line in Thu Duc District- Ho Chi Minh City Horizontal concentration growth strategy In 1997 & 1998, the Company continued to invest in an industrial line of bread and cake production equipment At the end of 1998, Chocolate production line was put into operation Concentration growth strategy In 1999, the Company invested in building Savico - Kinh Do Trading Center - Ho Chi Minh City and build Kinh Do Bakery system - the direct sales channel of the Company Forward Vertical integration growth strategy In 2000, Kinh Do Company continued to expand its factory and invested in a production line of Cracker Savory Cake Horizontal integration growth strategy In 2001, Kinh Do began to promote exports to the United States, France, Canada, Germany, Taiwan, Singapore, Japan and established North Kinh Do Food Processing Joint Stock Company Concentration growth strategy In 2003, Kinh Do acquired Unilever's Wall’s ice cream factory (the market share of Walls ice cream at that time was 50%) Related diversification growth strategy In 2005, Kinh Do bought Tribeco's shares in order to make good use of TRI's distribution system as well as support TRI to develop more effectively through KDC's distribution system By 2008, Tribeco 's equity was negative 5.32 billion dong, a loss of 145 billion dong Tribeco's stock went downhill and Kinh Do was forced to withdraw from Tribeco in 2012 Retrenchment renewal strategy @Ms Duong Thi Hoai Nhung Page Chapter 4: Part 2- Strategy formulation and implementation In 2007, Kinh Do and Nutifood allied together to contribute capital to invest outside the industry, real estate, the both of companies did not launch any common products in the traditional industry By the end of 2008, according to Nutifood's financial report, the company's loss was about VND 150 billion, approximately the charter capital After years of capital contribution to Nutifood, KDC divested from Nutifood Horizontal integration growth strategy In 2008, Kinh Do merged with Vinabico which the company is leading the market of fresh cake and candy Horizontal integration growth strategy 10 In 2013, Kinh Do bought a stake in Saigon Ve Wong Company, originating from Taipei and occupying about 5% of Vietnam's noodle market with A-One brand Related diversification growth strategy 11 In 2014, KDC announced that it would hold 24% of the shares of Vocarimex, Vietnam Vegetable Oils Industry Corporation (Vocarimex), which owns enterprises with a large market share of Tuong An Company (trademark Tuong An) and Tan Binh (Nakydaco brand) Related diversification growth strategy 12 July 15, 2015- Kinh Do JSC transferred 80% of confectionery segment to foreign investor Mondelez (USA), Kinh Do Joint Stock Company only owns 20% of Kinh Do Binh Duong Joint Stock Company Related diversification growth strategy 13 In 2015, Kinh Do also invested in Dong A Bank, Kinh Do spent VND 1,000 billion to buy 100 million Dong A Bank shares at par value Unrelated diversification growth strategy @Ms Duong Thi Hoai Nhung Page ... diversification growth strategy 13 In 2015, Kinh Do also invested in Dong A Bank, Kinh Do spent VND 1,000 billion to buy 100 million Dong A Bank shares at par value Unrelated diversification growth strategy. .. diversification growth strategy 12 July 15, 2015- Kinh Do JSC transferred 80% of confectionery segment to foreign investor Mondelez (USA), Kinh Do Joint Stock Company only owns 20% of Kinh Do Binh Duong... integration growth strategy In 2008, Kinh Do merged with Vinabico which the company is leading the market of fresh cake and candy Horizontal integration growth strategy 10 In 2013, Kinh Do bought a