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The interpersonal interaction sites are picking up a significant number prominence nowadays with practically all the educated youth the utilization of either such site. These have played out a basic capacity in spanning limits and intersection the oceans and enabling them to talk on a typical stage.
International Journal of Management (IJM) Volume 11, Issue 3, March 2020, pp 366–372, Article ID: IJM_11_03_039 Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=11&IType=3 Journal Impact Factor (2020): 10.1471 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 © IAEME Publication Scopus Indexed SOCIAL MEDIA FOR GLOBAL MARKETING IN KPS TECHNOLOGIES, CHENNAI Gowtham Aashirwad Kumar Research Scholar & Assistant Professor, Department of Management Studies, BIHER - Bharath Institute of Higher Education and Research, India Dr A Ravikumar Research Supervisor & Associate Professor, Department of THM, BIHER - Bharath Institute of Higher Education and Research, India ABSTRACT The interpersonal interaction sites are picking up a significant number prominence nowadays with practically all the educated youth the utilization of either such site These have played out a basic capacity in spanning limits and intersection the oceans and enabling them to talk on a typical stage It has end up a popular and a capacity infer for them to remain companions with the predominant ones and to create up their group of friends as a base as far as associates The inquiry concerning the wellbeing, security and the legitimate issues were springing up this time Through this examinations we endeavor to find the impact of those systems administration sites on the non-open and expert existences of individuals the use of them It is a totally abstract inquiry to reply and might be very feeling principally based and the equivalent is contemplated in the examinations strategy embraced with the guide of us The record is started with the meaning of the goal followed with the examinations strategy utilized nearby the exploration configuration, test size, strategies utilized for the rationale of participating in review It likewise conveys the examining outline and the measurements arrangement strategy Keywords: social media, range, internet Cite this Article: Gowtham Aashirwad Kumar and Dr A Ravikumar, Social Media for Global Marketing in KPS Technologies, Chennai, International Journal of Management (IJM), 11 (3), 2020, pp 366–372 http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=11&IType=3 INTRODUCTION Oxford expresses that an informal organization is "… a social structure created from hubs (which are regularly people or associations) which may be tied by utilizing at least one explicit assortments of relations… " With the fast increment of the individuals who utilize or http://www.iaeme.com/IJM/index.asp 366 editor@iaeme.com Gowtham Aashirwad Kumar and Dr A Ravikumar have get admission to the Internet, person to person communication sites are a should for the Internet people group to live in contact with each other Person to person communication web sites help individuals hold in contact with old buddies make new buddies; convey new information or item, and a lot of additional variables of our typical lives The principal official long range interpersonal communication web site became Classmates.Com which changed into situated in 1995 What went with become a slow yet consistent increment in quantities of person to person communication sites to the staggering wide assortment of destinations we have today The reason that long range informal communication sites canvases so pleasantly is that, similar to their initiation, they beginning of little and afterward grow exponentially The page begins offevolved off with a couple of individuals who at that point tell their buddies roughly the site on the web, at that point those mates tell their pals around the site on the web and soon the site is a major database of clients related by utilizing mates, associates, or just irregular individuals The web sites are made to "… enable clients to make a "profile" portraying themselves and to change open or individual messages and posting different clients or organizations they're associated with somehow or another." REVIEW OF LITERATURE 2.1 Social Network Sites (SNS): A Definition We layout social network locales as online contributions that enable individuals to: (1) Construct an open or semi-open profile inside a limited framework, (2) Articulate a rundown of different clients with whom they rate an association, and (3) View and cross their posting of associations and those made by method for others inside the contraption The nature and classification of these associations may furthermore fluctuate from site to site While we utilize the expression "informal community site" to portray this marvel, the expression "interpersonal interaction sites" likewise shows up out in the open talk, and the two terms are frequently utilized conversely "Systems administration" underlines relationship inception, regularly between outsiders While organizing is conceivable on these sites, it isn't generally the main exercise on loads of them, nor is it what separates them from different types of PC intervened correspondence (CMC) What makes social network sites specific isn't that they license individuals to fulfill outsiders, however on the other hand that they grant clients to eloquent and make seen their interpersonal organizations This can bring about associations among individuals that would in no other case be made, however that is frequently not the objective, and these gatherings are normally among "dormant ties" (Haythornthwaite, 2005) who rate a couple disconnected association On loads of the gigantic SNSs, members aren't continually "systems administration" or hoping to meet new individuals; rather, they are regularly talking with individuals who are as of now part of their all-inclusive social network To stress this explained interpersonal organization as a significant sorting out capacity of those sites, we mark them "social network destinations." OBJECTIVES OF THE STUDY 3.1 Primary Objectives To watch the Social media for worldwide promoting and advertising with respect to KPS Technologies http://www.iaeme.com/IJM/index.asp 367 editor@iaeme.com Social Media for Global Marketing in KPS Technologies, Chennai 3.2 Secondary Objectives To comprehend the need of long range informal communication site particularly Facebook To distinguish the main thrust for utilizing the person to person communication locales To evaluate the impression of clients towards the advertisements in informal community To comprehend the elements adding to the achievement of Social media for worldwide showcasing To study the conceivable effect of promotions in online networking locales To give important proposals to improve the web based life organizing NEED OF THE STUDY The exploration is a commitment to developing new information inside the order of online life The examinations will encourage inclusion and key improvement in acknowledge to the web based life SCOPE OF THE STUDY This investigate permits to think about the adequacy of the internet based life This examine empowers the partnership to select the area of difficulty and propose approaches to improve the online life This examine encourages in understanding the procedure of online life RESEARCH METHODOLOGY Essential to the satisfaction of any conventional advertising considers challenge is a sound examinations plan A decent investigations configuration has the attributes of issue definition, explicit procedures of information assortment and examination, time required for look into undertaking and gauge of charges to be acquired The capacity of an examinations format is to ensure that the require actualities are gathered as it ought to be and financially The Research format utilized in the take a gander at is unmistakable investigations plan The Research design used in the study is descriptive research design 6.1 Area of Study Area of study is marketing management; the study is understanding the Social media for global marketing The sample size is 100 6.2 Data Sources Primary Data Essential realities is the first information gathered by means of the scientist direct It is amassed just because by means of control study These are those which are amassed explicitly, for the current problem The various resources for gathering number one measurements are survey, perception, meet and so on The essential source utilized for the examine is survey http://www.iaeme.com/IJM/index.asp 368 editor@iaeme.com Gowtham Aashirwad Kumar and Dr A Ravikumar Secondary Data Optional records is the data which is as of now to be had in posted or unpublished structure At the point when the required actualities is gathered from the evaluation of populace accessible in a library implies then it's miles an auxiliary records It is in like manner utilized for social event chronicled data The various resources of auxiliary measurements are books, periodicals, diaries, catalogs, magazines, factual records resources and so forth The optional stockpile utilized for this examination is organization profile, scope, need, assess of writing 6.3 Sampling Collecting records about every and each unit of the populace is called census technique The approach, where only a few gadgets of populace underneath have a look at are considered for evaluation is called sampling method The sampling method followed for the study is comfort sampling below non-probability sampling 6.4 Sample Size It refers to the number of elements of the population to sample The sample size chosen for the survey is 100 LIMITATIONS OF THE STUDY This explore licenses to consider the ampleness of the web based life This look at engages the organization to choose the territory of trouble and propose ways to deal with improve the online life This look at empowers in understanding the system of online life Table Explanations for Connection Social Interacting S.NO 2 PARTICULARS Obtain valuable connection per businesses Stay update to friends’ activities For fun and freedom Find information on groups/events TOTAL NO OF RESPONDENTS PERCENTAGE 10 50 30 10 100 30 50 30 10 100 Chart http://www.iaeme.com/IJM/index.asp 369 editor@iaeme.com Social Media for Global Marketing in KPS Technologies, Chennai Interpretation From the above table we find that, 50% of the respondents are joining social network for staying update to friend’s activity and 30% of the respondents are for fun and leisure another 30% of the respondents are joining social network in order to obtain useful connection with the businesses and 10% of the respondents are joining social network to find information on groups and events Therefore, most of the respondents are joining social network for staying update to friend’s activity Table How Facebook has Been Used By an Individual Find new friends 35 39 14 13 13 - Play interactive games 23 54 14 23 41 Chat (including comments and wall) 36 Check out how your friends are doing (photos, walls etc) Update your profile 32 41 48 To pass time 35 26 35 26 13 Chart How Facebook has Been Used By an Individual Interpretation Individuals using Face book and other social networking sites engage most of the time finding new friends and check the updates from friends This above activities topped the list, Followed by chat and to pass time Interactive games have the least priority over others But, the respondents average age is 25, Expecting