Before&After ® BAmagazine.com i U X Callout ideas Quotes pulled from the text are fundamental storytelling tools Continued  Continued  Callout ideas 0669 BAmagazine.com Before&After ® i U X Callout ideas Pull your reader into a story by using these eye-catching techniques Kicker Byline Deckhead and text typeface are the same Every reader of magazines and newspapers is familiar with callouts Sometimes called pullquotes, callouts are brief passages pulled from a story, typeset oversize and carefully placed, usually one or two per spread, throughout the piece Callouts serve many purposes The most basic simply fill space or break up large, unappealing expanses of gray type But the best callouts are active They draw readers who would otherwise pass by, summarize articles, establish themes, set waypoints, reveal meaning and even tell sub-stories Good callouts are essential storytelling elements of articles in print They’re fun to design, too Let’s have a look Headline Deckhead Callout Time magazine page illustrates the function of an active callout The reader’s eye flies from photo to headline to callout and back to the deckhead, all before reading a word of text! These elements, plus the caption, together summarize the story, set the tone and intrigue the reader Single bold typeface is the visual connector Caption     2 of 17  Callout ideas 0669 Before&After ® Callout ideas i U X BAmagazine.com of 17 The basic callout Generally speaking, a callout is set two to three times the size of the text typeface in either the headline style or the text style SHEDDING POUNDS NATURALLY by AMY S HAYWARD, R.Ph., CDE, CPT If you think going super low-cal is a good idea, think again Spaff forl isn’t then cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch then say fan.” Why? Elesara and order is fay of alm A card is whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that’s can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch too say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating is bend mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or “A starvation diet is a temporary solution 99% of the time, you’ll gain the weight back.” 58 DIET & FITNESS | SPRING 2008 SPRING 2008 | DIET & FITNESS 59 “A starvation diet is a temporary solution 99% of the time, you’ll gain the weight back.” Working together Headline and callout work together, each projecting a different “voice.” What’s interesting is that the voice will change depending on where the callout appears and the style in which it is set Most commonly, you’ll set callouts in either the headline or text typeface (but not both) Note here that the headline color comes from the photo Headline typeface or Text typeface     3 of 17  Callout ideas 0669 Before&After ® Callout ideas BAmagazine.com of 17 i U X Callout as story center One callout and one photo together can tell a brief, intense story without distractions Because it’s central, you’ll best to choose this callout once it’s on the page, in context Continued from page 47 a card whint not oogum the bont Pretty simple, glead and tarm Tex- cubular but quastic, leam restart that can’t prebast Pretty simple, glead ture and flasp net exating end mist of it snooling Spaff forl isn’t cubular and tarm Spaff forl isn’t cubular but quastic, leam restart that can’t but quastic, leam flasp restart that can’t prebast It’s tope, this fluant prebast It’s tope, this fluant chasible Silk, shast, lape and behast there is chasible Silk, shast, lape and behast the thin chack “It has larch to thin chack “It has larch to say fan.” Why? Elesara and order is fay too say fan.” Why? Elesara and order is fay too of alm A card whint not of alm A card whint not oogum or bont Pretty simple, glead and tarm oogum or bont Pretty simple, glead and tarm Texture to band flasp Texture is and flasp net exating A card it’s whint not oogum or bont net exating end mist of it snooling Spaff forl isn’t cubular but quastic, Pretty simple, glead and tarm Texture and flasp net exating end mist of leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, it snooling Texture and flasp net exating end mist of it snooling Spaff lape and behast the thin chack “It has larch to say fan.” Why? Elesara forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, and order is fay of alm A card whint not oogum or bont Pretty simple, this fluant chasible Silk, shast, lape and behast then thin chack A flasp but cubular or bont card whint not oogum or bont Pretty glead and tarm Texture and flasp net too exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order too it’s fay of alm A simple, glead and tarm Texture it’s and flasp net then exating.Spaff forl isn’t cubular but thin chack quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It card whint not oogum or bont Pretty simple, glead it’s and tarm Tex- has larch flasp is say its fan.” Why? Elesara and order is fay of alm It’s ture and flasp net exating lape and behast the thin chack pretty simple order then is forl simple whint there’s no glead and tarm mist snooling Texture and flasp Spaff forl isn’t cubular but quastic, leam its restart there can’t prebast that can’t prebast It’s tope, this fluant pretty simple chasible Silk simple, shast, lape and behast the thin chack “It has larch its say fan.” Why? Elesara cand order is fay too of alm A cards whint not oogum tor bont Pretty simple Texture and flasp net exating is mist of it snooling Spaff forl it cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp No survivor lost more than Valerie Smith, whose entire family—husband, children and parents— perished in the fire Her close friends have gotten her through, but a year later her hands still shake every day “They were my whole life,” she said “I don’t know what to do.” shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont lape and behast the thin whint no glead chack Pretty simple, glead and tarm forl isn’t cubular but Texture simple it’s and flasp net exating bend mist there’s of it snooling Spaff forl its too cubular but quastic, leam restart that can’t prebast It’s tope, this there’s fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why?Elesara and order Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s the whint not oogum or bont Pretty simple, glead and tarm Texture tope, this fluant chasible Silk, shast, lape and behast the thin chack and flasp net exating end mist of it snooling Spaff forl isn’t cubular but Elesara and order is fay of alm A card its whint not oogum or bont forl quastic, leam restart that can’t prebast It’s tope, this fluant chasible isn’t cubular but quastic but quastic, leam restart and behast the and Silk, shast, lape and behast the thin chack “It has larch to say fan.” flasp leam restart that can’t prebast and flasp net exating end mist of it Why? Elesara and order is fay of alm A card whint not oogum or bont snooling oogum or bont forl isn’t Pretty simple, glead and tarm Texture and flasp net exating A card it’s Pretty simple, glead and tarm Texture and flasp net exating bend whint not oogum or bont Pretty simple, glead and tarm Texture and mist of it snooling Spaff forl is cubular but quastic, leam restart that flasp net exating end mist of it snooling Texture and flasp net exating can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart the thin chack “It has larch to say fan.” Why?Elesara and order is fay that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and be- of alm A card whint not oogum or bont Pretty simple, glead and tarm hast the thin chack forl is cubular but quastic isn’t cubular but quastic, Texture and flasp net exating end mist of it snooling leam restart forl is cubular but quastic this fluant it snooling whint not oogum or bont Pretty simple, glead and tarm Texture and No survivor lost more than Valerie Smith, whose entire family—husband, children and parents— perished in the fire perished Her in the fire Her close friends have gotten her through, but a year later her hands still shake every day “Theyevery wereday my “They were my whole life,” she said whole“Ilife,” she said “I know what to do.” don’t know whatdon’t to do.” A flasp but cubular or bont card whint not oogum or bont Pretty Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card simple, glead and tarm Texture it’s and flasp net then exating.Spaff forl isn’t cubular but thin chack quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast The thin chack “It has larch flasp is say its fan.” Why? Elesara flasp net exating A card it’s whint not oogum or bont Pretty simple, COMMUNITY YOUTH SERVICES August 2008 Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, is fay of alm A simple its then card net exating end mist of it snooling 48 net exating end mist of it snooling Two techniques Her dramatically lit face and back turned to the page convey aloneness, emptiness, loss Photo colors are carried into the callout in alternating lines, which makes no verbal sense but adds visual disturbance to the emotional topic (Below) Centered in the sea of gray text, the callout is also “alone.” Its placement mimics the symmetry of the full-bleed photo and, like a target, draws the reader’s full attention glead and tarm Texture and flasp net exating end mist of it snooling and order is fay of alm It’s card whint not oogum or bont and flasp net Texture and flasp net exating end mist of it snooling Spaff forl isn’t exating end mist Texture and flasp net exating end mist of it snooling the valencia fire the valencia fire     4 of 17  the valencia fire Callout ideas 0669 Before&After ® Callout ideas BAmagazine.com of 17 i U X Callout as theme-setter Because periodicals generally have an unchanging “house” style, callouts are a good way to theme an article Here, a ragged typeface contrasts with a beautifully disciplined layout Establish a look, then sustain it throughout the article Buffer zone Narrow space between columns holds both callout and caption with extreme efficiency; while taking very little space, both are highly visible—and attractive I’ve chosen the words to the song because they mean something to me I get swept up in the emotion, especially if it’s being played well ubular but the quastic, leam is then restart that can’t prebast It’s tope, there fluant chasible Silk, shast, its lape and behast you there thint chack Elesara and order is fay the alm A card whint not oogum there’s bont Pretty these simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch then say fan.” glead and tarme pretty simple Elesara and order is fay of alm A is card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible card whint not its oogum or bont It’s mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast It’s tope, this I’ve chosen the words to the song because they mean something to me I get swept up in the emotion, especially if it’s being played well Below Simple glead and tarm Texture and flasp net exating end of it snooling Pretty it’s and tarm net exating end mist flasp Right Exating end mist of it snooling spaff forl isn’t cubular but quastic gleaad and tarm fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast then it thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or Texture and “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm and flasp net exating end Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” glead and tarm pretty simple Elesara and order is fay simple it’s palm card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible card whint not oogum or bont It’s mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” glead and tarm pretty simple Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t pre- Callout within a callout Tall, condensed typeface snuggles into the narrow space and makes a long callout possible Dense line spacing conveys urgency Words in red are an interesting trick; they create a second callout that the reader will see first 48 May 2008 May 2008     5 of 17  49 Callout ideas 0669 Before&After ® Callout ideas BAmagazine.com of 17 A callout always works in context with other elements ubular then It’ Silk, you and whint Pretty tarm Texture and flasp net ubular but the quastic, leam is then restart that can’t prebast It’s tope, there fluant chasible Silk, shast, its lape and behast you there thint chack Elesara and order is fay the alm A card whint not oogum there’s bont Pretty these simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch then say fan.” glead and tarme pretty simple Elesara and order is fay of alm A is card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible card whint not its oogum or bont It’s mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast It’s tope, this I’ve chosen the words to the song because they mean something to me I get swept up in the emotion, fluant chasible Silk, shast, lape and behast the thin chack especially ifElesara it’s and order is fay of alm A card too whint not oogum bont Pretty simple, glead and tarm Texture and flasp being gplayedornetwell exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast then it thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or Texture and “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape Below Simple glead and and tarm behast the thin chack Elesara and order is fay of alm Texture and flasp netAexating card too whint not oogum bont Pretty simple, glead and end of it snooling Pretty it’s and tarm Texture and flasp net exating end mist of it snooling tarm net exating end mist flasp Right Exating end mist of “It it has larch simple too say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont snooling spaff forl isn’t cubular but quastic gleaad and tarm simple, glead and tarm and flasp net exating end Pretty Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It to hassay larch “It has larch fan.to say fan.” glead and tarm pretty simple t , l ubular but the quastic, leam is then restart that can’t prebast It’s tope, there fluant chasible Silk, shast, its lape and behast you there thint chack Elesara and order is fay the alm A card whint not oogum there’s bont Pretty these simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch then say fan.” glead and tarme pretty simple Elesara and order is fay of alm A is card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible card whint not its oogum or bont It’s mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast It’s tope, this Elesara and order is fay simple it’s palm card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible card whint not oogum or bont It’s mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” glead and tarm pretty simple Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t pre- White borders unify Your reader will not consciously notice the uniform white borders around every element that give the layout its fresh, organized look Note that there are no bleeds, and that no element intrudes into another’s space I’ve chosen the words to the song because they mean something to me I get swept up in the emotion, especially if it’s being played well I’ve chosen the words to the song because they mean something to me I get swept up in the emotion, especially if it’s being played well Below Simple glead and tarm Texture and flasp net exating end of it snooling Pretty it’s and tarm net exating end mist flasp Right Exating end mist of it snooling spaff forl isn’t cubular but quastic gleaad and tarm i U X Four points of interest Initial cap, callout and two photos tell a story in a nutshell; big, medium and small sizes keep the reader’s eye moving fluidly fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast then it thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or Texture and “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm and flasp net exating end Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” glead and tarm pretty simple Elesara and order is fay simple it’s palm card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible card whint not oogum or bont It’s mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” glead and tarm pretty simple Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t pre- 48 May 2008 May 2008 49 Contrast in size and camera distance Size governs the “volume” of an image; camera distance is a storytelling tool Key to an interesting layout is to have a variety of both—big and small images, and near, middle and far distances Here, distant and close-up views make a rich, engaging mix     6 of 17  Callout ideas 0669 Before&After ® Callout ideas BAmagazine.com of 17 i U X Callout as photo story Add a headline, drop cap, attribution and photo, and the callout becomes a tiny, selfcontained story—a way to give substance and authority to an ordinary passage of text The trouble with Bessie C ows not add to the amounts of carbon dioxide in the atmosphere.They not run aground and spill crude oil But they ruminate—which is to say that they give off methane when they chew their cud and belch, and nitrous oxide and ammonia when they leave manure all over the barnyard So that pungent odor you smell on a farm? It’s bad for the global environment —ABC News Complete story It’s a callout, all right—a brief passage pulled from the text—but by giving it a headline, initial cap, attribution and photo, you turn it into a tiny layout and elevate it to a level of substance and authority Compose accordingly Use its brevity; the callout can summarize, entertain, intrigue A series of these can carry a reader happily through an entire article Drop-cap color matches the barn for visual continuity Translucent white background Cow-nose-in-the-lens is funny, even at a small size Note that the cow and pastoral scene, although related, are opposites—the cow is living and organic, the buildings man-made and static The cow is near, the buildings far Such contrasts create visual liveliness and interest     7 of 17  Callout ideas 0669 Before&After ® Callout ideas i U X BAmagazine.com of 17 Callout as quotation A callout atop a speaker “puts a face on the words” and draws the reader into the conversation The more intense the quote, the more direct the engagement bont its and flasp net exating to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum or bont Pretty simple Outside, inside Callout can be atop the image, or the image can be inside the callout Note here the two callouts have been designed as one—same size and alignment, each bleeding to the outside Note also that the images appear related despite the large difference in size because of nearly identical poses, camera angle and lighting Head room (Below, left) Fully inside the box, the small portrait feels insignificant Enlarge, and crop slightly out of the box (below, right) to restore its presence “My advice for these newbies? Prioritize your time and be more responsible Your high school days are over Step it up a notch.” —RAJESH PATEL, UCB SENIOR 16 Too small Just right February 23, 2008 It’s mist of then snooling chast its card its whint not oogum then bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast then the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not simple it’s oogum or bont Pretty simple, glead and tarm Texture and flasp net exating bend mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch then say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, there fluant chasible card whint not oogum pretty simple chast say alm or bont Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart simple chast say alm or bont A card whint then not bont toper, this then fluant lape chasible Silk, shast, lape and behast then it thin chack “It has pretty simple card whint larch to say fan.” Why? Elesara and order is fay of alm A card it’s whint not oogum or Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast exating end mist of it snooling It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net mist of it snooling It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum then bont Pretty simple A cards whint not oogum the bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant is chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay too of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture to band flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart “There’s pressure from my parents for me to graduate with high honors At the same time, they’re 900 miles away—I can still have fun!”—KIM SWAIN, UCB JUNIOR that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net too exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say UCB CAMPUS LIFE UCB CAMPUS LIFE February 23, 2008 17 Interacting colors Her callout color matches his jacket, and his, hers, another visual tie that unifies the layout Text in both cases is white     8 of 17  Callout ideas 0669 Before&After ® Callout ideas BAmagazine.com of 17 i U X Callout as design element Because callouts can easily be moved and shaped—tall, wide, big, small, and so on— they make versatile design elements that can fill gaps, balance spaces and create motion as needed No images necessary Type and layout alone create this handsome, hard-edged design, which the super-sharp typeface (Didot) amplifies Note both contrasts and similarities— black on white, white on black, green common to all; small and large objects Below, top callout “activates” the white rectangle that contains it, which would otherwise appear merely empty “Without a good business plan, you might as well drive blindfolded.” SMALL BUSINESS SUCCESS If you’re like most business owners, you probably decided to start your own business for the freedom it provides, not for the problems that came along with it Here are ten rules to make your business grow and prosper BY PHILLIP BAUERS “Without a good business plan, you might as well drive blindfolded.” SMALL BUSINESS SUCCESS If you’re like most business owners, you probably decided to start your own business for the freedom it provides, not for the problems that came along with it Here are ten rules to make your business grow and prosper BY PHILLIP BAUERS Pressure ont it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, simple shast, lape and behast the thin chack “It has larch to say fan.” Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Beam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast simple there the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum there bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist the it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch there’s say fan.” Why? Elesara and its order is fay of alm A card whint not oogum or bont Pretty forl there’s simple, gleads and tarm End mister of it snooling Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast It’s tope, there’s this fluant chasible Silk, shast, lape it and behast the thins chack “It has larch to say fan.” Why? Elesara and orders is fay of alm A its card whint not oogum or bont Pretty simple, gleads and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch simple this to say fan.” Why? A card and flasp whint not oogum then its or bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm To it thesnooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling and behast the simple thin Leam restart simple there’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A cards and its whint not restarts the there’s its boogum baor flasp simple forl hast then bont Pretty there simple A card whint not oogum it tor bont Pretty simple, glead and tarm Texture and flasp net exating end mist of its snooling Spaff forl isn’t cubular bute quastic, leams flasp restart that can’t prebast It’s tope, this fluant its chasible Silk, shast, lape and behast the thin chack “It has larch tote say fan.” Why? Elesara and order is fay ofte alm A card whint not oogum or bont Pretty simple, glead and it tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch too it say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, gleads to and tarm To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty is simple, glead and tarm Texture and flasp net exating end of it snooling Delore leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A there card and flasp whint not oogum or bont tope, this fluant chasible Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, it leam flasp the restart that’s can’t prebaster It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, is lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam “It’s important to manage your cashflow and expenses.” lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it texture and there pretty flasp Spaff forl isn’t gleam restarts that’s can’t prebast It’s tope, simple it’s this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum simple or bont Pretty simple A card whint not oogum or bont preople Glead and tarm Texture and flasp net exating restart that can’t prebast It’s is tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to there say fan.” Why? Elesara and order is fay of alm A is card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist often bit snooling Spaff forl isn’t too leam restarts thate can’t Silk, shast, lape and behaste the simple thin chack “It has larch it simple to say fan.” Why? A card and flasp whint not oogum the or bont Pretty there’s is no simple A card whint not pretty simple to its oogum or bonten Pretty simple, gleader band tarm Texture and flaspi net exating end mist who it snooling Spaff forl isn’t cubular there but quastic, leam the flasp restart then it’s prebast It’s tope, the its no this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and orders is fay of alm A cards whint not oogum or bont Pretty simple, glead and tarm To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling leam restart it’s that can’t prebast Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum or bont Pretty simple A this is card whint not oogum or bont Pretty simple, glead not and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara is and or- ont it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, simple shast, lape and behast the thin chack “It has larch to say fan.” Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Beam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast simple there the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum there bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist the it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch there’s say fan.” Why? Elesara and its order is fay of alm A card whint not oogum or bont Pretty forl there’s simple, gleads and tarm End mister of it snooling Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast It’s tope, there’s this fluant chasible Silk, shast, lape it and behast the thins chack “It has larch to say fan.” Why? Elesara and orders is fay of alm A its card whint not oogum or bont Pretty simple, gleads and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch simple this to say fan.” Why? A card and flasp whint not oogum then its or bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm To it thesnooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling and behast the simple thin Leam restart simple there’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A cards and its whint It’s all rectangles Because it’s so visual, you hardly notice that the layout is made of nothing but rectangles Above left, pay special attention to the negative spaces, which apply visual pressure on the positive elements not restarts the there’s its boogum baor flasp simple forl hast then bont Pretty there simple A card whint not oogum it tor bont Pretty simple, glead and tarm Texture and flasp net exating end mist of its snooling Spaff forl isn’t cubular bute quastic, leams flasp restart that can’t prebast It’s tope, this fluant its chasible Silk, shast, lape and behast the thin chack “It has larch tote say fan.” Why? Elesara and order is fay ofte alm A card whint not oogum or bont Pretty simple, glead and it tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch too it say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, gleads to and tarm To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty is simple, glead and tarm Texture and flasp net exating end of it snooling Delore leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A there card and flasp whint not oogum or bont tope, this fluant chasible Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, it leam flasp the restart that’s can’t prebaster It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, is lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam “It’s important to manage your cashflow and expenses.” lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it texture and there pretty flasp Spaff forl isn’t gleam restarts that’s can’t prebast It’s tope, simple it’s this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum simple or bont Pretty simple A card whint not oogum or bont preople Glead and tarm Texture and flasp net exating restart that can’t prebast It’s is tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to there say fan.” Why? Elesara and order is fay of alm A is card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist often bit snooling Spaff forl isn’t too leam restarts thate can’t Silk, shast, lape and behaste the simple thin chack “It has larch it simple to say fan.” Why? A card and flasp whint not oogum the or bont Pretty there’s is no simple A card whint not pretty simple to its oogum or bonten Pretty simple, gleader band tarm Texture and flaspi net exating end mist who it snooling Spaff forl isn’t cubular there but quastic, leam the flasp restart then it’s prebast It’s tope, the its no this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and orders is fay of alm A cards whint not oogum or bont Pretty simple, glead and tarm To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling leam restart it’s that can’t prebast Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum or bont Pretty simple A this is card whint not oogum or bont Pretty simple, glead not and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara is and or- Alignment Black & white Green type and uniform column alignment connect the high-contrast sides     9 of 17  Callout ideas 0669 Before&After ® Callout ideas BAmagazine.com 10 of 17 i U X Callouts as sub-story Similar to a sidebar, callouts can combine to tell a sub-story Here, the text presents the main news story, while the callouts suggest positive actions “We can’t change the damage done yesterday, but we can make a huge difference in tomorrow.” “We can’t change the damage done yesterday, but we can make a huge difference in tomorrow.” Going Greener The human population of the planet is approximately six billion and rising As the population continues to increase, there is the fear of more and more strain on the environment By Michelle Morrison 32 Modern layout Dirt road and forest trees, normally considered rustic, are here presented in a clean, hard-edged layout (Above) The photo and two white, horizontal spaces carry the eye across the spread without borders or embellishments To reinforce this line, the callout is similarly horizontal, matching the headline type and aligned left with head and deck beneath it Card Whint Fluant To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast Going Greener The human population of the planet is approximately six billion and rising As the population continues to increase, there is the fear of more and more strain on the environment By Michelle Morrison estart to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum the or bont Pretty simple A card whint not oogum then bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, too lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card the whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say there is fan.” Why? A card and flasp whint not oogum there or bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling 32 THE GREEN MAGAZINE May 28, 2008 May 28, 2008 THE GREEN MAGAZINE 33 Stay green Byline in green that’s sampled from image sets it subtly apart from rest of the deckhead Green drop cap matches the headline face     10 of 17  Callout ideas 0669 Before&After ® Callout ideas i U X BAmagazine.com 12 of 17 Callout that reveals meaning It’s another dry statistic that deadens the nightly news, but set in a shockingly intense typeface—black, ratty and spattered in blood—the callout delivers a visceral impact that words alone can’t Dirty typeface, intense color and grungy, askew placement are repellent, together conveying instability and agitation; gray photos add a sense of dread White type turns “Traffic crashes” into a headline Black, white, yellow and red are extremely visible colors, very high energy ³5SBG¿D
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64´ ing Spaff forl isn’t to cubular but quastic, leam restart that can’t prebast It’s tope, there fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it simple Texture band flasp net exating bends mist of it’s snooling Spaff forl isn’t is cubular but quastic, leam restart that can’t prebast It’s tope, this fluant is chasible Silk, shast, lape and behast the thin chack Elesara and order Pretty simple glead and tarm Texture is and net exating end mist of it snooling it’s tope a card whint simple end not oogum or bont is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture band flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl (Above) Police tape and the driver’s line of sight reinforce the position of the callout Blood spatters provide visual continuity from top to bottom 16 | ROAD SCENE MAGAZINE     12 of 17  Callout ideas 0669 Before&After ® Callout ideas BAmagazine.com 13 of 17 i U X Callout as visual device Office supplies—pencil lines, felt pen, highlighter and sticky note—together make a workaday impression that can easily be modified Playful callouts Different-style callouts—made with highlighters, sticky notes and so on—are normally something you’d avoid but work here because they’re all one kind of thing On subsequent spreads you could throw in pens and paper clips, too—heck, maybe even a coffee stain The variety allows you to fit these almost anywhere to keep your layout lively Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net end forl and order mist forl it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, simple shast, lape and behast the thin chack “It has larch to say fan.” Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Beam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast simple there the thin chack “It has larch to say fan.” Why? A card and flasp pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist the it snooling Spaff forl isn’t cubular Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch there’s say fan.” Why? Elesara and its order is fay of alm A card whint not oogum or bont Pretty forl there’s simple, gleads and tarm End mister of it snooling Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast It’s tope, there’s this fluant chasible Silk, shast, lape it and behast the thins chack “It has larch to say fan.” Why? Elesara and orders is fay of alm A its card whint not oogum or bont Pretty “Don’t commit to more than what you can handle Learn to say no.” simple, gleads and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch simple this to say fan.” Why? A card and flasp whint not oogum then its or bont Pretty si flasp simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm not oogum then its or bont this fluant chasible To it the snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling and behast the simple thin Leam restart simple there’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A cards and its whint not restarts the there’s its boogum baor flasp simple forl hast then bont Pretty there simple A card whint not oogum it tor bont Pretty simple, glead and tarm Texture and flasp net exating end mist of its snooling Spaff forl isn’t cubular bute quastic, leams flasp restart that can’t prebast It’s tope, this fluant its chasible Silk, shast, lape and behast the thin chack “It has larch tote say fan.” Why? Elesara and order is fay ofte alm A card whint not oogum or bont Pretty simple, glead and it tarm Texture and flasp net exating end mist of it snooling pretty Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it texture and there pretty flasp this fluant chasible Spaff forl isn’t gleam restarts that’s can’t prebast It’s tope, simple it’s this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum simple or bont Pretty simple A card whint not oogum or bont preople simple flasp restart that can’t prebast Glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch too it say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, gleads to and tarm To it snooling spaff forl isn’t cubular but quastic, is leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty is simple, glead and tarm Texture and flasp net exating end of it snooling not oogum flasp restart that can’t prebast Delore leam restart that can’t prebast It’s on’t “If you d ng like worki ’t late, don ate.” n procrasti 56 “Don’t commit to more than what you can handle Learn to say no.” “If you don’tg like workin late, don’t ” procrastinate “Your reputation as a freelancer is based on two things: the quality of your work and how well you meet deadlines Deadlines help you prioritize your work If your client doesn’t give you a date, ask for one.” tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A there card and flasp whint not oogum or bont tope, this fluant chasible Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, it leam flasp the restart that’s can’t prebaster It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty there simple, glead and tarm Texture and flasp its net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk shast, is lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is the fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it mist Spaff forl isn’t cubular but quastic, leam restart the can’t prebast It’s JULY, 2008 Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast It’s fluant this tope chasible Silk, shast, lape and is behast the thin chack It has larch to say fan JULY, 2008 57 Interrupters Interruption is a lively design technique The layout starts as a boxy grid (far left) Elements are then placed to overlap the grid lines (left) In this case, several elements also force text wraps Office-supply callouts can easily be lengthened or shortened as needed     13 of 17  Callout ideas 0669 Before&After Callout ideas ® i U X BAmagazine.com 14 of 17 Article resources 10a 10b Typefaces Continued from page 47 a card whint not oogum the bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular thin chack “It has larch to say fan.” Why? Elesara and order is fay too of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture is and flasp net exating A card it’s whint not oogum or bont oogum or bont Pretty simple, glead and tarm Texture to band flasp Pretty simple, glead and tarm Texture and flasp net exating end mist of leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara ing Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order too it’s fay of alm A pretty simple order then is forl simple whint there’s no glead and tarm prebast that can’t prebast It’s tope, this fluant pretty simple chasible Silk simple, shast, lape and behast the thin chack “It has larch its say has larch to say fan.” Why? Elesara and order is fay of alm A card whint fan.” Why? Elesara cand order is fay too of alm A cards whint not Texture and flasp net exating end that can’t prebast It’s tope, this Spaff forl isn’t then cubular but quastic, leam restart that can’t fluant chasible Silk, shast, lape prebast It’s tope, this fluant chasible Silk, shast, lape and behast the and behast the thin chack “It has thin chack “It has larch then say fan.” Why? Elesara and order is fay larch to say fan.” Why? Elesara and order is fay of alm A card tarm Texture and flasp net exating end mist of it snooling Spaff forl whint not oogum or bont Pretty isn’t cubular but quastic, leam restart that’s can’t prebast It’s tope, simple, glead and tarm Texture this fluant chasible Silk, shast, lape and behast the thin chack “It and flasp net exating end mist of has larch too say fan.” Why? Elesara and order is fay of alm A card it snooling Spaff forl isn’t cubular whint not oogum or bont Pretty simple, glead and tarm but quastic, leam restart that can’t Texture and flasp net exating end mist of it snooling Texture prebast It’s tope, this fluant cha- and flasp net exating is bend mist of it snooling Spaff forl isn’t cubu- sible Silk, shast, lape and behast lar but quastic, leam restart that can’t prebast It’s tope, this fluant the thin chack Elesara and order chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card its whint not is fay of alm A card whint not oogum or bont Pretty simple, glead not oogum or bont lape and behast No survivor lost more than Valerie Smith, whose entire family—husband, children and parents— perished in the fire Her close friends have gotten her through, but a year later her hands still shake every day “They were my whole life,” she said “I don’t know what to do.” oogum or bont forl isn’t cubular but quastic but quastic, leam restart and tarm Texture and flasp net exating Spaff forl isn’t cubular but and behast the and flasp leam restart that can’t prebast and flasp net quastic, leam restart that can’t prebast It’s tope, this fluant chasible exating end mist of it snooling oogum or bont forl isn’t Silk, shast, lape and behast the thin chack “It has larch to say fan.” Pretty simple, glead and tarm Texture and flasp net exating bend Why? Elesara and order is fay of alm A card whint not oogum or mist of it snooling Spaff forl is cubular but quastic, leam restart that | SPRING 2008 SPRING 2008 ubular but the quastic, leam is then restart that can’t prebast It’s tope, there fluant chasible Silk, shast, its lape and behast you there thint chack Elesara and order is fay the alm A card whint not oogum there’s bont Pretty these simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch then say fan.” glead and tarme pretty simple Elesara and order is fay of alm A is card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible card whint not its oogum or bont It’s mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast It’s tope, this I’ve chosen the words to the song because they mean something to me I get swept up in the emotion, especially if it’s being played well Below Simple glead and tarm Texture and flasp net exating end of it snooling Pretty it’s and tarm net exating end mist flasp Right Exating end mist of it snooling spaff forl isn’t cubular but quastic gleaad and tarm | DIET & FITNESS 59 tope, this there’s fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Glypha 75 Light and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Sabotage Silk, shast, lape and behast the thin chack “It has larch to say fan.” Pretty simple, glead and tarm Texture and flasp net exating A card it’s whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart ITC Franklin Gothic Heavy leam restart forl is cubular but quastic this fluant it snooling A flasp but cubular or bont card whint not oogum or bont Pretty simple, glead and tarm Texture it’s and flasp net then exating.Spaff forl isn’t cubular but thin chack quastic, leam restart that can’t prebast It’s Utopia Regular tope, this fluant chasible Silk, shast, lape and behast the thin chack “It whint not oogum or bont Pretty simple, glead and tarm Texture and has larch flasp is say its fan.” Why? Elesara and order is fay of alm It’s flasp net exating A card it’s whint not oogum or bont Pretty simple, card whint not oogum or bont and flasp net exating end mist Texture and flasp net exating end mist of it snooling Spaff forl isn’t glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant cubular but quastic, leam restart that can’t prebast Pretty simple, glead chasible Silk, shast, lape and behast to thin chack “It has larch to say the valencia fire Images fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast then it thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or Texture and “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm and flasp net exating end Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” glead and tarm pretty simple 10e The trouble with Bessie C ows not add to the amounts of carbon dioxide in the atmosphere.They not run aground and spill crude oil But they ruminate—which is to say that they give off methane when they chew their cud and belch, and nitrous oxide and ammonia when they leave manure all over the barnyard So that pungent odor you smell on a farm? It’s bad for the global environment Elesara and order is fay simple it’s palm card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible card whint not oogum or bont It’s mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” glead and tarm pretty simple Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t pre48 Georgia Italic Glypha 75 Black leam restart that can’t prebast It’s oogum or bont Pretty simple, glead that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and be- Spaff forl isn’t cubular but quastic, leam restart that can’t prebast Georgia Why?Elesara and order is fay of alm A simple its then card the whint not hast the thin chack forl is cubular but quastic isn’t cubular but quastic, It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Why? Elesara and order is fay of alm A card whint not oogum or bont Texture and flasp net exating end mist of it snooling COMMUNITY YOUTH SERVICES August 2008 Pretty simple, glead and tarm Spaff forl its too cubular but quastic, the thin chack “It has larch to say fan.” Why?Elesara and order is fay “It has larch to say fan.” Why? Elesara and order is fay of alm A card 48 the thin whint no glead chack Texture simple it’s and flasp net exating end mist the of it snooling can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast of alm A card whint not oogum or bont Pretty simple, glead and tarm “A starvation diet is a temporary solution 99% of the time, you’ll gain the weight back.” Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It cubular but quastic, leam restart of alm A card is whint not oogum or bont Pretty simple, glead and isn’t cubular but thin chack quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch flasp is say its fan.” Why? Elesara and order is fay of alm It’s mist snooling Texture and flasp net exating end mist of it snooling mist of it snooling Spaff forl isn’t DIET & FITNESS A flasp but cubular or bont card whint not oogum or bont Pretty ture and flasp net exating lape and behast the thin chack oogum tor bont Pretty simple by AMY S HAYWARD, R.Ph., CDE, CPT If you think going super low-cal is a good idea, think again 58 this fluant chasible Silk, shast, lape and behast then thin chack simple, glead and tarm Texture it’s and flasp net then exating.Spaff forl card whint not oogum or bont Pretty simple, glead it’s and tarm TexSpaff forl isn’t cubular but quastic, leam its restart there can’t Helvetica Neue 37 Thin Condensed Helvetica Neue 95 Black it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net too exating end mist of it snool- prebast It’s tope, this fluant chasible Silk, shast, lape and behast there is chasible Silk, shast, lape and behast the thin chack “It has larch to net exating end mist of it snooling Spaff forl isn’t cubular but quastic, SHEDDING POUNDS NATURALLY and tarm Spaff forl isn’t cubular but quastic, leam restart that can’t but quastic, leam flasp restart that can’t prebast It’s tope, this fluant say fan.” Why? Elesara and order is fay too of alm A card whint not 10 (a–f) iStockphoto.com | e f a b c d 9 —ABC News 10f May 2008 49 May 2008 10c 6 10d     14 of 17  Callout ideas 0669 Before&After ® Callout ideas BAmagazine.com 15 of 17 i U X Article resources Typefaces Times New Roman bont its and flasp net exating to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum or bont Pretty simple It’s mist of then snooling chast its card its whint not oogum then bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast then the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not simple it’s oogum or bont Pretty simple, glead and tarm Texture and flasp net exating bend mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch then say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, there fluant chasible card whint not oogum pretty simple chast say alm or bont Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum It’s or bont Pretty simple, glead and tarm Texture is and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast It’s tope, this fluant chasible Silk, “My advice for these newbies? Prioritize your time and be more responsible Your high school days are over Step it up a notch.” —RAJESH PATEL, UCB SENIOR A card whint then not bont toper, this then fluant lape chasible Silk, shast, lape and behast then it thin chack “It has pretty simple card whint larch to say fan.” Why? Elesara and order is fay of alm A card it’s whint not oogum or Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast exating end mist of it snooling It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net mist of it snooling It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum then bont Pretty simple A cards whint not oogum the bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant is chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay too of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture to band flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart UCB CAMPUS LIFE 11 If you’re like most business owners, you probably decided to start your own business for the freedom it provides, not for the problems that came along with it Here are ten rules to make your business grow and prosper BY PHILLIP BAUERS ont it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, simple shast, lape and behast the thin chack “It has larch to say fan.” Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Beam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast simple there the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum there bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net too exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say February 23, 2008 “Without a good business plan, you might as well drive blindfolded.” SMALL BUSINESS SUCCESS “There’s pressure from my parents for me to graduate with high honors At the same time, they’re 900 miles away—I can still have fun!”—KIM SWAIN, UCB JUNIOR 16 February 23, 2008 UCB CAMPUS LIFE shast, lape and behast the thin chack Elesara and order is fay of alm A card too whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart simple chast say alm or bont end mist the it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch there’s say fan.” Why? Elesara and its order is fay of alm A card whint not oogum or bont Pretty forl there’s simple, gleads and tarm End mister of it snooling Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast It’s tope, there’s this fluant chasible Silk, shast, lape it and behast the thins chack “It has larch to say fan.” Why? Elesara and orders is fay of alm A its card whint not oogum or bont Pretty simple, gleads and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch simple this to say fan.” Why? A card and flasp whint not oogum then its or bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm To it thesnooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling and behast the simple thin Leam restart simple there’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A cards and its whint not restarts the there’s its boogum baor flasp simple forl hast then bont Pretty there simple A card whint not oogum it tor bont Pretty simple, glead and tarm Texture and flasp net exating end mist of its snooling Spaff forl isn’t cubular bute quastic, leams flasp restart that can’t prebast It’s tope, this fluant its chasible Silk, shast, lape and behast the thin chack “It has larch tote say fan.” Why? Elesara and order is fay ofte alm A card whint not oogum or bont Pretty simple, glead and it tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch too it say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, gleads to and tarm To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty is simple, glead and tarm Texture and flasp net exating end of it snooling Delore leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A there card and flasp whint not oogum or bont tope, this fluant chasible Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, it leam flasp the restart that’s can’t prebaster It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, is lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam “It’s important to manage your cashflow and expenses.” lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it texture and there pretty flasp Spaff forl isn’t gleam restarts that’s can’t prebast It’s tope, simple it’s this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum simple or bont Pretty simple A card whint not oogum or bont preople Glead and tarm Texture and flasp net exating restart that can’t prebast It’s is tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to there say fan.” Why? Elesara and order is fay of alm A is card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist often bit snooling Spaff forl isn’t too leam restarts thate can’t Silk, shast, lape and behaste the simple thin chack “It has larch it simple to say fan.” Why? A card and flasp whint not oogum the or bont Pretty there’s is no simple A card whint not pretty simple to its oogum or bonten Pretty simple, gleader band tarm Texture and flaspi net exating end mist who it snooling Spaff forl isn’t cubular there but quastic, leam the flasp restart then it’s prebast It’s tope, the its no this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and orders is fay of alm A cards whint not oogum or bont Pretty simple, glead and tarm To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling leam restart it’s that can’t prebast Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum or bont Pretty simple A this is card whint not oogum or bont Pretty simple, glead not and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara is and or- Card whint fluant elesara pretty simple quastic To it snooling spaff forl isn’t cubular but quastic, then leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum pretty simple larch to say fan Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm to it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, simple shast, lape and behast the thin chack “It has larch to say fan.” Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Beam restart that can’t prebast Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm to it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, simple shast, lape and behast the thin chack “It has larch to say fan.” Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Beam restart that can’t prebast “We can’t change the damage done yesterday, but we can make a huge difference in tomorrow.” Leam restart that can’t prebast bend mister of it snooling Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast It’s tope, it this fluant chasible Silk, shast, lape it and behast the thins chack “It has larch too say fan.” Why? Elesara and orders is fay of alm A its card whint not oogum or bont Pretty simple, gleads and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating bend mist of it snooling Spaff forl isn’t leam restarts that can’t prebast It’s toper, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch simple there too say fan.” Why? A card and flasp whint not oogum then its or bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order its fay of alm A cards whint not oogum or bont Pretty simple, glead and tarm Gone it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, Card Whint Fluant To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast The human population of the planet is approximately six billion and rising As the population continues to increase, there is the fear of more and more strain on the environment By Michelle Morrison cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say there is fan.” Why? A card and flasp whint not oogum there or bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling 32 THE GREEN MAGAZINE May 28, 2008 May 28, 2008 12b THE GREEN MAGAZINE 33 Georgia Janson Text 55 Roman Janson Text 56 Italic ITC Franklin Gothic Heavy Italic 12d “Lowering the thermostat two degrees in winter and raising it two degrees in summer will save 2,000 pounds of carbon dioxide per person per year.” Going Greener Linotype Didot Bold 10 ITC Franklin Gothic Heavy mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, too lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card the whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t Futura Book ITC Franklin Gothic Demi Compressed 17 12a estart to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum the or bont Pretty simple A card whint not oogum then bont Pretty simple, glead and tarm Texture and flasp net exating end Futura Extra Bold “Planting trees in your neighborhood really is one of the best things you can for the local environment and for the planet.” 34 THE GREEN MAGAZINE May 28, 2008 this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling estart to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Leam re- “Look for packaging made from recycled materials, and recycle once you’re done.” start that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum the or bont Pretty simple A card whint not oogum there’s bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, too lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card the whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape band behast the thin chack “It has larch there’s say fan.” Why? Elesara and order is fay of alm A cards whint not oogum four bont Pretty simple, glead and tarm Texture and flasp nets exating bend mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast then thin its not too chack “It has larch to say there is fan there this fluant chasible Card band flasp whint not oogum there’s or bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm to it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, simple shast, lape and behast the thin chack “It has larch to say fan.” Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Beam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast simple there the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum there bont Pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling.Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Bend mister of it snooling Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast It’s tope, it May 28, 2008 12c THE GREEN MAGAZINE Images 11 Rubberball.com 12 (a–e) iStockphoto.com | d e a b c 12e 35 10     15 of 17  Callout ideas 0669 Before&After Callout ideas ® BAmagazine.com 16 of 17 i U X Article resources 1 7c 7e Typefaces ITC Stone Serif Medium Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack It has larch to say fan Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net end forl and order mist forl it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, simple shast, lape and behast the thin chack “It has larch to say fan.” Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling Beam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast simple there the thin chack “It has larch to say fan.” Why? A card and flasp pretty simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist the it snooling Spaff forl isn’t cubular Leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch there’s say fan.” Why? Elesara and its order is fay of alm A card whint not oogum or bont Pretty forl there’s simple, gleads and tarm End mister of it snooling Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast It’s tope, there’s this fluant chasible Silk, shast, lape it and behast the thins chack “It has larch to say fan.” Why? Elesara and orders is fay of alm A its card whint not oogum or bont Pretty “Don’t commit to more than what you can handle Learn to say no.” simple, gleads and tarm Texture and flasp net exating end mist of it snooling Texture and flasp net exating end mist of it snooling Spaff forl isn’t leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch simple this to say fan.” Why? A card and flasp whint not oogum then its or bont Pretty si flasp simple A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm not oogum then its or bont this fluant chasible To it the snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty simple, glead and tarm Texture and flasp net exating end of it snooling and behast the simple thin Leam restart simple there’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A cards and its whint not restarts the there’s its boogum baor flasp simple forl hast then bont Pretty there simple A card whint not oogum it tor bont Pretty simple, glead and tarm Texture and flasp net exating end mist of its snooling Spaff forl isn’t cubular bute quastic, leams flasp restart that can’t prebast It’s tope, this fluant its chasible Silk, shast, lape and behast the thin chack “It has larch tote say fan.” Why? Elesara and order is fay ofte alm A card whint not oogum or bont Pretty simple, glead and it tarm Texture and flasp net exating end mist of it snooling pretty Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it texture and there pretty flasp this fluant chasible Spaff forl isn’t gleam restarts that’s can’t prebast It’s tope, simple it’s this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A card and flasp whint not oogum simple or bont Pretty simple A card whint not oogum or bont preople simple flasp restart that can’t prebast Glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch too it say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, gleads to and tarm To it snooling spaff forl isn’t cubular but quastic, is leam restart it’s that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card flasp whint not oogum it’s or bont Pretty is simple, glead and tarm Texture and flasp net exating end of it snooling not oogum flasp restart that can’t prebast Delore leam restart that can’t prebast It’s n’t “If you ng like worki late, don’t ate.” procrastin ³5SBG¿D
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64´ 7b 7h ITC Franklin Gothic Heavy Italic ITC Franklin Gothic Book Italic that can’t prebast It’s tope, this fluant chasible Silk, shast, lape band behast there’s thin chack “It’s has larch then say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and ITC Officina Serif Book tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t to cubular but quastic, leam restart that can’t prebast It’s tope, there fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it simple Texture band flasp net exating bends mist of it’s snool- tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? A there card and flasp whint not oogum or bont tope, this fluant chasible Pretty simple, glead and tarm Texture and flasp net exating end mist of it snooling Spaff forl isn’t cubular but quastic, it leam flasp the restart that’s can’t prebaster It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty there simple, glead and tarm Texture and flasp its net exating end mist of it snooling Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk shast, is lape and behast the thin chack “It has larch to say fan.” Why? Elesara and order is the fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture and flasp net exating end mist of it mist Spaff forl isn’t cubular but quastic, leam restart the can’t prebast It’s ing Spaff forl isn’t is cubular but quastic, leam restart that can’t prebast It’s tope, this fluant is chasible Silk, shast, lape and behast the thin chack Elesara and order Pretty simple glead and tarm Texture is and net exating end mist of it snooling it’s tope a card whint simple end not oogum or bont is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture band flasp net exating Spaff forl isn’t cubular but quastic, leam restart that can’t prebast It’s tope, this fluant chasible Silk, shast, lape and behast the thin chack “It has larch to say fan.” Images Why? Elesara and order is fay of alm A card whint not oogum or bont Pretty simple, glead and tarm Texture Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast It’s fluant this tope chasible Silk, shast, lape and is behast the thin chack It has larch to say fan JULY, 2008 7a Trixie Cameo 7g Just spaff forl isn’t cubular but quastic, leam is restart “Your reputation as a freelancer is based on two things: the quality of your work and how well you meet deadlines Deadlines help you prioritize your work If your client doesn’t give you a date, ask for one.” 56 JULY, 2008 2 Franklin Gothic Condensed 7d 57 and flasp net exating end mist of it snooling Spaff forl (a–g) iStockphoto.com | e f g h 16 | ROAD SCENE MAGAZINE 7f a b c d Time Magazine (www.time.com)     16 of 17  Callout ideas 0669 Before&After ® Callout ideas BAmagazine.com 17 of 17 Subscribe to Before & After Subscribe to Before & After, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Dexter Mark Abellera Staff designer To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2008 Before & After magazine ISSN 1049-0035 All rights reserved You may pass along a free copy of this article to others by clicking here You may not alter this article, and you may not charge for it You may quote brief sections for review; please credit Before & After magazine, and let us know To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com For all other permissions, please contact us     17 of 17 | Printing formats  Callout ideas 0669 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–17) For paper-saver format Print: (Specify pages 19–26) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format     Back | Paper-saver format 