Entrepreneurship course outine fall semester

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1.1A performance management system is the systematic description of an employee’s strengths and weaknesses. False (Suggested points: 2, 1.2)1.2Linking each individual’s performance to the organization’s mission involves explaining to each employee how the employee’s activities are helping the organization gain a competitive advantage. TRUE(Suggested points: 2, .51.1, .51.7)1.3Feedback often decreases motivation to perform because it points out what an employee does wrong. False (Suggested points: 2, 1.3)1.4Dangers of a poorly implemented performance management system include wasted time and money, lack of standardized employee ratings, and confusion on Course Specification Form Department Management Sciences Course Code MG403 Course Title Credit Hrs a Theory b Lab Entrepreneurship Contact Hours a b Theory Lab Bachelor of Business Administration - N/A Pre-requisites Course Web-Page Course Instructor MG403 - Wajeeha Zamir Lab Instructor N/A 10 Email wajeeha.zamir@abasyn.edu.pk 11 Textbook(s) Entrepreneurship – Theory Process Practice (8th edition) Koratko, F.D Stanford: South Western - Cengage Learning) 12 Reference Books(s) Entrepreneurship (8th edition) Hisrich, Peters and Shepherd 13 Other Resources used (e.g e-learning, field visits, periodicals, software, etc.): Lecture Notes in power point slides and word form Handouts Recommended Movies and TV shows: • Pirates of Silicon Valley • Shark Tanks • Dragon’s Den 14 Course Objectives (as approved by the dept.) • • • To understand different methods to assess the attractiveness of business opportunities To understand the key risks and the most effective processes in bringing different types of products or services to market To be able to collect and analyze data to assess the attractiveness of new business opportunities in regards to the market, the industry, and the team 15 Course Description/Contents (as approved by the dept.) At the end of this course, students will be able to: Develop an idea for a new venture Research its potential and understand the risks associated Undertake marketing, positioning, and customer development Prepare an analysis of the financial requirements and build a financial strategy for the new venture, including incremental appreciation of the equity base Plan for the execution and management of all the relevant functional areas of new venture including operations, supply chain, information systems, and human Abasyn University– Quality Assurance& Accreditation - Course Specification resources etc Develop a comprehensive business plan for their venture 16 Number of CLOs = ## Course Learning Outcomes (CLO) CLOs On successful completion of the course, students will be able to: L 1) CLO 1: p Description 2) CLO 2: Description 3) CLO 3: Description p Mapping to PLOs 10 11 L L p 17 Course Teaching Methods 1) Facilitation 2) Activity based learning 3) Practical work 4) Brainstorming 5) Video Learning 6) Group work /pair programming 7) Presentation and case solving 18 Grading Scheme Mid Term : 30% Assignment : 10% Quiz : 5% Presentation: 10% Final Term : 50 % 19 Grading Scale Following is the standard Grading scale applicable to all Abasyn University: A A- B+ B B- C+ C C- D+ D F 85-100 80-84 75-79 70-74 65-69 61-64 58-60 55-57 53-54 50-52 Below 50 Abasyn University– Quality Assurance & Accreditation - Course Specification 12 Detailed Topics to be covered during the semester S.# Topics to be Covered Assignment/Activities Introduction to Entrepreneurship Concept of entrepreneurship i Definition of Entrepreneurship ii Characteristics of Entrepreneurship iii Benefits of Entrepreneurship iv Drawbacks of Entrepreneurship v Factors affecting Entrepreneurship Functions of entrepreneur KP Impact Form filling Peshawar Drushal NIC Peshawar (opportunity discussion) Ten deadly mistakes of Entrepreneurs How to avoid failure in Entrepreneurship Entrepreneur vs Entrepreneurship Entrepreneur vs Intrapreneur Types of Entrepreneurs Some myths about Entrepreneurship Entrepreneurial opportunities Thinking out of the box Practice of Entrepreneurship Difference between entrepreneurs and normal people Entrepreneur Vs Businessman Difference between entrepreneur and businessman Introduction to online businesses Videos: 1.Famous Failures 2.Success stories Understanding the entrepreneurial perspective in individuals The Entrepreneurial Perspective • • • Entrepreneurial perspective in organizations – corporate entrepreneurship Social entrepreneurship and the ethical challenges of entrepreneurship Steve Job vs Bill Gates Understanding strategic issues in business plan development • Comparative analysis entrepreneurship in other countries • Strategic Objectives • Competitor Analysis Abasyn University– Quality Assurance & Accreditation - Course Specification Google: Top Ten businessman Top Ten entrepreneurs Peshawar based entrepreneurs Creativity and Business Idea Opportunity Identification: The search for New Ideas Sources of new ideas Methods for generating new ideas Entrepreneurial Imagination and Creativity Arenas in Which People Are Creative Pirates of Silicon Valley Product, branding, Trading, productivity, packaging, efficiency, Investing Innovation Vs Invention Latest Inventions Entrepreneur sees big picture Presentation PATHWAYS TO ENTREPRENEURIAL VENTURES • The Pathways to New Ventures for Entrepreneurs • Creating New Ventures • • Franchising: The Hybrid Why New Ventures Fail Business plan competition Quiz/Test MIDTERM 10 Protecting the idea and other legal issues for the entrepreneur Legal Challenges for the Entrepreneurial Venture Intellectual property Legal issues in setting up the organization i Patents ii Trademarks iii Copyrights iv Trade secrets v Licensing vi Insurance vii Sarbanes Oxley Act Star Bucks Activity: Broken Record Abasyn University– Quality Assurance & Accreditation - Course Specification 11 Identifying Legal Structures for Entrepreneurial Ventures • Sole Proprietorships • Partnerships; General, Limited Partner • Corporations Role Play(Buyer and seller) 12 Developing an effective business plan i ii iii iv v What is a Business Plan? Pitfalls to Avoid in Planning Benefits of a Business Plan Elements of a Business Plan Business Cycle Case Study 13 Marketing challenges for entrepreneurial ventures i The marketing concept for entrepreneurs ii Internet Marketing iii Developing the Marketing Concept iv Developing a Marketing Plan v Marketing Mix vi E-commerce vs M-Commerce vii SWOT Analysis Ship Activity 14 From the business plan to funding the venture Sources of capital i Debt or equity financing ii Internal or external funds iii Personal funds commercial bank loans iv The Venture Capital Market v Informal Risk Capital: “Angel” Financing or Angel Investor vi Net worth Top Investment companies Difference between Careen, didi, uber Investors of Careem 15 STRATEGIC ENTREPRENEURIAL GROWTH Abasyn University– Quality Assurance & Accreditation - Course Specification The Nature of Strategic Planning in Emerging Firms The Value of Strategic Planning Venture Development Stages Venture Capital The Entrepreneurial Company in the Twenty-First Century Unique Managerial Concerns of Growing Ventures The International Environment: Global Opportunities Group Presentation 16 Barter System Contingency Planning Collateral Assets Business Pitch Crowdfunding; Donation Based, Reward Based, Equity Based Insurance and types of Insurance Videos: Famous Brands Venture Capital 17 Quiz/Test 18 FINAL TERM EXAMINATION Abasyn University– Quality Assurance & Accreditation - Course Specification ... entrepreneurship i Definition of Entrepreneurship ii Characteristics of Entrepreneurship iii Benefits of Entrepreneurship iv Drawbacks of Entrepreneurship v Factors affecting Entrepreneurship Functions... Accreditation - Course Specification 12 Detailed Topics to be covered during the semester S.# Topics to be Covered Assignment/Activities Introduction to Entrepreneurship Concept of entrepreneurship. .. Entrepreneurs How to avoid failure in Entrepreneurship Entrepreneur vs Entrepreneurship Entrepreneur vs Intrapreneur Types of Entrepreneurs Some myths about Entrepreneurship Entrepreneurial opportunities
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