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Luận án với mục tiêu tổng quát cơ sở lý thuyết về biến tính cách thương hiệu điểm đến, sự tin tưởng thương hiệu và dự định quay trở lại du lịch; đề xuất mô hình về sự ảnh hưởng của tính cách thương hiệu điểm đến tới sự tin tưởng thương hiệu của du khách quốc tế với du lịch Việt Nam. Mời các bạn cùng tham khảo luận án để nắm chi tiết nội dung nghiên cứu.
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