IN S er od fM it o A un 9/4 , The mannequins shown above are protected worldwide under IPR Laws in the name of above principles Any unauthorized use of the same is an offence under the law D- Mumbai Ofce - Ph: 022 24378548, 24220295 Mobile: +91 9819739853, Email: mumbai@clonemannequins.com Kolkata Ofce - Ph: 033 40086955 Mobile: +91 9831033844, Email: Kolkata@clonemannequins.com C LO M N A E IN NN C EQ U Mannequins I Display Dummies | Dress Forms I Jiffy Steamers I Wooden Hangers I Display Accessories I Any Customized work nA Ph Ok rtis hla as tic Ha eI n nd I d I icr , us EN aft tria ma ew s lA il: D e c r e l l Te h o a, l: + ne@ i – 11 91 c Fa -11 lone 020 -4 x: ma +9 066 nn 14 eq 11 uin -4 00 06 s.c 64 om 00 Courtesy: Hans Boodt Mannequins What’s in-store for 2019? Another year has rolled in and going by the pace of it, it looks like another furiously galloping year that is likely to leave us breathless by the year-end wondering “how did the year go by so fast?” Visual Merchandising & Retail Design Volume 14 Issue January 2019 EDITOR & PUBLISHER SR ASSOCIATE EDITOR ASSOCIATE EDITOR SR REPORTER DESIGNER I don’t know about you, but for us at VM&RD it is certainly going to be a relentlessly hectic first quarter, what with the 12th edition of the much awaited In-Store Asia 2019 event coming up in March in Mumbai during 14th-16th Vasant Jante N Jayalakshmi Satarupa Chakraborty Smita Sinha Vinod Kumar V CIRCULATION / EDITORIAL OFFICE #1019/2, 1st Cross, Geetanjali Layout, New Thippasandra, Bangalore-560 075 Tel : 91-80-40522777 / 25294933 Email: info@vjmediaworks.com www.vjmediaworks.com Mumbai Office 201, 2nd Floor, Krishna Commercial Centre, Udyog Nagar, Nr Kamat Club S.V.Road, Goregaon (W), Mumbai - 400 062 Tel: 022-40234446 Regular visitors to ISA know that we always manage to serve a versatile fare of business-driving Expo, thought provoking Convention and talent recognizing Awards And this year also we have a very interesting line-up of speakers who will be sharing their insights and experiences related to various aspects of retail design and in-store communication Do check out our special article to know about our speaker line-up for ISA 2019 ISA is also a platform for the industry and their clientele (the brands and the retailers) to come together and discuss the way forward – whether it is about relooking the whole eco system, initiating a new design thought process or working out a way to beat the challenges facing the industry today Delhi Office E-24,2nd floor, Naraina Vihar, New Delhi-110 028, India Tel: 011-4241 5179 Business Head Nimisha Shah 99671 11587 Speaking of challenges, in this issue of VM&RD, we have focused on two very key issues that we observed in the industry today One is about the business opportunities or rather the lack of them for retail design consultants and what’s hampering their growth The other is about the future direction of retail fixture exporters in India As it happens in most cases, these are issues that stem from multiple factors and therefore need a multi-pronged approach to address them Marketing Executive - West & South Neha Jante 98450 11541 Sales Executive - South Binayak Biswas 8870312069 Sales Executive - North & West Sudarshan Sakhare 86690 68831 Subcription: subscribe@vjmediaworks.com VM-RD Visual Merchandising & Retail Design is a monthly Owned, published and edited by Vasant Jante, printed by B S Suresh Pai, published from 1019/2, 1st Main, 1st Cross, Geetanjali Layout, New Thippasandara, Bangalore-560 075 and printed at Sri Sudhindra Offset Process, #97-98, D.T Street, 8th Cross, Malleswaram, Bangalore - 560 003 The opinions expressed by authors and contributors to VM-RD are not necessarily those of the editor’s or publishers VM-RD may not be reproduced in whole or in part without permission of the publisher Print Copy Subscription for one year Rs: 1,200/For Nepal Rs 5,000/For overseas US $ 190 Do read them and let us know your thoughts And of course don’t miss our cover story on how Reliance Brands has crafted a premium retail offering in a tier city like Ahmedabad or the other Indian design features that we have for you I leave you now to read and mull over all that we have I hope these stories, along with ISA 2019, will give us an idea of what’s in store for the retail industry in the coming days of the year Vasant Jante Editor & Publisher Digital Copy Subscription for one year Rs: 400/All subscriptions are to be pre-paid The claims and statements made in the advertisements in VM-RD are those of the Advertisers and are in no way endorsed or verified by VM-RD January 2019 Contents COVER STORY The White Crow : Giving wings to aspirations 14 INDUSTRY FOCUS What’s derailing retail design consultants’ growth journey? 18 FIXTURES Are Indian retail fixture manufacturers on the crossroads? 22 PHYGITAL ‘Phygital requires the whole eco system to evolve’ - Vishal Kapoor 26 32 38 INDIAN DESIGN Taneira Sri Sai Kanchi Shubham Titan Eyeplus 42 IN-STORE ASIA 2019 You have a Store, but you have a story? Visit ISA 2019 to decode all the conundrums 50 COLUMN Elke Moebius, Global Head of Retail / Retail Technology Director EuroShop and EuroCIS 52 ADVERTORIAL Nancy Advertising – Galloping towards excellence 53 IN-STORE ASIA 2019 EXHIBITOR LIST 60 RETAIL SOLUTION PROVIDERS January 2019 Abstract MANNEQUINS Pvt Ltd Mannequins | Dress Forms | Garment Steamers | Luxury Hangers | VM Props | Bust Forms | Store Fixtures 298, Prakash Mohalla, East of Kailash, New Delhi-110 065 M : +91-9999898307 abstractmannequins@yahoo.co.in www.abstractmannequins.com Cover Story The White Crow : Giving wings to aspirations Reliance Brands Ltd.’s new retail initiative, The White Crow, spread across 8,000 sq ft at Sindhu Bhavan Road in Ahmedabad, is the first ever concept store bringing together all the premium brands under one roof The idea is to give a multi-sensory experience to customers looking for a premium offering In an exclusive interview with VM&RD, Darshan Mehta, President & CEO - Reliance Brands Limited (RBL), takes us through the journey of The White Crow (TWC) and shares some insights on how every step in the retail design journey was driven by a close understanding of how the consumer thinks and behaves L ocated on the high street of Ahmedabad, The White Crow store is RBL’s first ever concept store Spread across 8,000 sq ft, the store is designed to bring Indian and global premium brands together under one roof With brands like Superdry, Salvatore Ferragamo, Scotch & Soda, Adidas Originals, Brooks Brothers, Onitsuka Tiger, G-Star Raw, Steve Madden, Armani Exchange, Coach, Diesel, Replay, Dune, DC Shoes, Canali and Kate Spade, among others, offered within a single door, TWC addresses the needs of the fashion conscious and aspirational consumers of luxury in the city of Ahmedabad But more interestingly, the store is an example of a contemporary retail format built from a close understanding of what the consumer prefers and how he or she behaves – right from the store design to the brand selection and the shopper experience Format driven customer shops by how Darshan Mehta, President & CEO - Reliance Brands Limited a One of the most interesting aspects of TWC is the concept of mixed merchandising, as against the usual shop-in-shop format and the categorisation based on products rather than brands The store thus presents a uniquely curated fashion collection from over 44 premium brands The products themselves are divided under fashion and lifestyle categories – casual wear, formal wear, customisation section, fragrance library, handbags & shoes, collectibles, luggage and tableware Speaking about the store format,Darshan Mehta, President & CEO - Reliance Brands Limited (RBL) said “This unique format is intuitive to how a customer shops A customer doesn’t use the same brand for all her dressing needs The chances are that a woman will wear a Zara top with a Diesel denim and accessorize with a Jimmy Choo shoe and Gucci handbag At TWC a customer will find products from multiple premium brands at the same place For instance, a Superdry hoodie can be seen next to a GAS denim and an Armani Exchange shoe.” Brothers shirt or an Armani Exchange shoe, it is an effective cue to the customer’s mind about a possible fashion trend and combination,” he added “The mixed merchandising also helps in suggestive selling So if a customer sees a Replay Hyperflex denim next to a Brooks According to Mehta, while shop-inshop is a 20-year old concept, the mixed merchandising format is more customer- January 2019 friendly, helping shoppers pick from a plethora of choices across all the categories offered in the store Also, TWC plans to add new brands every month to keep up with the customer’s preference This is unlike the practice followed for the metro cities “We are constantly changing/ adding/ rotating brands every month to give the customer an added reason to come and check out the store more frequently And this doesn’t happen in metro cities like Bombay or Delhi,” Mehta said Brand positioning – a onepoint destination for the fashion lovers With TWC, RBL is essentially aiming at creating a fashion destination and in the process creating access to multiple premium brands and the corresponding environment for shopping Here again, the choice of brands is driven by what today’s customer seeks As Mehta said, “I don’t differentiate between Indian and global brands I think that’s an obsolete concept To me Raghavendra Rathore and Brooks Brothers are both premium brands A Raghavendra Rathore bandhgala can be paired beautifully with a Diesel denim and you will find both the brands together in our store Similarly, a woman would as much fancy a nice Anita Dongre dress as a Jimmy Choo shoe and possibly wear them together.” January 2019 Catering to contemporary needs & sensibility The store look again is a reflection of contemporary India with a space that is designed to evoke a fresh and premium feel, which is in sync with the aspirational needs of the customers “We wanted to make sure the store environment is not intimidating and, at the same time, aspirational We wanted to create a store that you have never seen before The space lends a warm feeling; it is hospitable and it is unique In terms of design, we have virtually scored a 95 /100,” Mehta explained The glass and wooden shelving system is an integral part of the store, and the fitouts are given an orange hue The store has a light neutral colour scheme that envelops the entire design It took 12 months to complete the store design process and the space was designed by an award winning interior design agency, ST Design The retail exerience concept is done by brand and retail innovation company, Few Steps Ahead, while the branding has been done by an internal designer at RBL Interestingly, the entire store design journey is also an example in creative freedom and in finely blending aesthetics with the reigning cultural ethos As Mehta explained, “I firmly believe that if your design head feels very strongly about something then you should give him or her the leeway because he or she is the expert For example, initially I had some reservations about using orange in the store, but my designer convinced me that India is known and loved around the world as a vibrant and colourful country and orange goes with that image He turned out to be right For when I walked into the store and saw the fit-out stand, I knew it was a contemporary version of the traditional image of India So trust between the designer and the client is very important in the whole design process.” Crafting the right customer experience In the context of customer experience in retail, phygital has become a buzz word today but Mehta believes that Indians are not yet ready for phygital “Phygital is overdone in the western countries where manpower is scarce But Indians still love the human touch, they love people over digital services When a customer goes to a store, they like to have human interaction January 2019 before buying a product or while browsing the product range They don’t want to go and stand in front of a kiosk They would rather have human assistance while making a purchase,” he pointed out This belief and understanding of the Indian psyche is reflected in TWC For example, the store has a Brother sewing machine right in the middle of the store for craftsmanship and customisation If a customer wants a customised denim or an alteration s/he can get it done right at the store “Interestingly, the Brother sewing machine has actually been appreciated by a lot by our customers They said it felt good because it gave a sense of being in a clothing store Thus, it also helped in connecting with the customer by giving a sense of familiar comfort without being overtly loud,” Mehta highlighted As part of enhancing the customer experience, the store also houses the Santé Spa Café, which serves a range of vegan and gluten free food So while the store is spread across 5,200 sq ft, the café occupies an additional space of 2,600 sq ft “Through this approach we are trying to give a holistic experience to the customers This is something that doesn’t exist in India,” Mehta said A strategic choice of location TWC is part of RBL’s efforts to take their premium segment across apparel, footwear 10 and lifestyle categories to mini-metros and smaller towns, again a result of their close study of emerging markets and consumer profiles in the country Highlighting the reason behind choosing a mini-metro city, Mehta said, “The idea is to launch the concept of a departmental store in a different and unique way in a city like Ahmedabad which has a ready purchasing power There is no multi-brand format of international brands in India to make the customer experience wholesome and complete in overall lifestyle purchase.” Also as he added, outside the key metro cities, there is a high purchasing power in cities like Ahmedabad, Lucknow, Jaipur and even Guwahati But it may not be always feasible to build malls or put up individual mono brand stores at these places “Also, the departmental stores presence in India is quite mainstream That prompted us to open an MBO concept store in a city like Ahmedabad.” “Ahmedabad, a city with population of million people, has just one mall in the town called the Alpha Mall, where we have stores – Hamleys and GAS The mall is fully leased out for years and we were literally waiting with a token in hand for a place to get vacant to open a Brooks Brothers store, a Superdry store,a Steve Madden store, an Armani Exchange store, a Canali store etc., but we did not get a spot,” he further added Column Global retail design trends and In-Store Asia 2019 As stores evolve into becoming an independent experiential entity of their own, iconic brands are ensuring that their retail outlets are not just places to buy, but are also spaces that meet the customers’ need for entertainment and inspiration Catch all these latest retail trends at the upcoming edition of In-Store Asia 2019 Back to the roots “The store is our biggest product I think it has to serve a bigger purpose than just selling, because anybody can that faster, cheaper,” explains Angela Ahrendt of Apple Retail today must offer many things that hardly have anything to with actual shopping There are a great many trends for brick-and-mortar stores, but what they all have in common is that they meet the customers’ demand for entertainment In this age of online shopping in particular, people long for real-life experiences and inspiration It’s all about finding the right mix Lifestyle retailer Urban Outfitters manages this with a mix of retail, restaurants and changing pop-up spaces, which function a bit like galleries for staging new themes at regular intervals and which also provide less well known brands with a platform Instead of following a formulaic pattern, each store has its own design With its mix of various styles and materials, the store design harmonises perfectly with the product lines in the respective areas of fashion, homeware and accessories At the flagship store on New York’s Herald Square, this is complimented by a café, a hair salon, an optician’s shop and a record store – all to provide customers with the perfect shopping experience Lingering in the store is absolutely welcomed and encouraged, as is posting store photos on social media At Nike in Soho, it is the entrance area that is the primary stage, always presenting something new – such as the latest running shoe Shoppers who want to test the shoe right there on the treadmill run through a stylized landscape – because digital features also play an important role in these new stores, provided they add entertainment value to the customer’s experience, offer valuable information or make shopping easier At the Victoria’s Secret flagship store on 5th Avenue, enormous video walls covering all three floors of the main staircase display the latest fashion shows and lure viewers into the store Product, experience, community – this is the focus for the new concepts of athletic brands in particular Special apps provide community members with training programmes and nutrition advice On the top floor of its store in Soho, Nike has a basketball court where interested customers can play a game by booking a time slot in advance via email Retail gets personal Providing product personalisation is becoming more important by the day At the Adidas brand flagship store on 5th Avenue in New York, which was designed based on the “stadium” concept that is currently being implemented all over the world, this takes the form of computers that allow customers to personalise the Image Courtsey: EHI Retail Institute Image Courtsey: EHI Retail Institute Adidas Urban Outfitter January 2019 50 Image Courtsey: EHI Retail Institute Victoria materials and colours of surfaces, soles and laces for their new shoes But sneaker fans can still find all the materials in store so they can see, feel and experience them in person In-Store Asia 2018 In-Store Asia 2018 The place to be: In-Store Asia 2019 In-Store Asia 2019 is the ideal opportunity to get informed on latest trends, matching products and solutions within the retail scene The 12th edition of In-Store Asia, the largest retail event in the Indian Subcontinent, will take place during March 14-16 at the Bombay Exhibition Centre, Goregaon, Mumbai The event will be featuring an Expo bringing all leading retail solution providers from India and beyond under one roof, and a convention discussing the moot topics of Indian retail industry and design, and finally the Awards recognizing talent in retail design and visual merchandising The last edition of the event in 2018 witnessed the presence of 150+ exhibitors showcasing their products and services to 7579+ visitors and 240+ conference delegates The floorplan and layout of the upcoming edition has already been announced by the organizers As added attractions to the upcoming edition, the show will include a section called “Tech Village”, which will provide an access for start-up companies to the retail market in India The greater focus will be given to attract companies into architectural materials and in-store tech Look up www instoreasia.org About the Author Elke Moebius, Global Head of Retail / Retail Technology Director EuroShop and EuroCIS January 2019 Advertorial Nancy Advertising – Galloping towards excellence fabrication facility updation and towards installing high speed printing machine in their new factory in Noida S Vishal Rastogi, Owner Nancy Advertising tarting in 2007, Delhi-NCR-based Nancy Advertising has carved a niche in the market of window props and VM installations and other elements In their entire gamut of services they have offered so far, they have worked in arenas like Digital Printing, Shop Windows, Highlight Zone, Signage and Facade, 3D Props etc The company has recently moved their base from a factory in Delhi to Noida, doubling up their infrastructure facility The company has also made investment towards infrastructure building lately towards January 2019 Serving a large portfolio of national and international brands/retailers like Lifestyle, Home Centre, Puma, Peter England, Van Heusen, Arrow, People, Croma, Splash, Amante, Columbia, Gas, Dune, Hunkemoller, Steve Madden, Muji, Kate Spade, Quiksilver, Superdry, DC, Kenneth Cole, Brooks Brothers, Thomas Pink, Diesel and many more Nancy’s immediate future objective is to build complete infrastructure for 3D props manufacturing, which is the latest form of manufacturing worldwide l 52 DESIGN Coming soon at IN-STORE ASIA 2019 Catalyst Design Retail & Online Branding Solution LLP Details New Satguru Nanik Industrial Estate, Gala Vashi, Mumbai No 115 & 116, First Floor, Western Express Tel: 022-27892108 Highway, Goregaon Mumbai - 400063 Email: Kishor.details@gmail.com Mob: 9987241110 URL: www.details8.weebly.com A611, Groma house, Plot 14C, Sector-19, Email: farwejbhutia@catalystdesign.in Four Dimensions Retail Design India Pvt Ltd #15, 1st Floor, 5th Cross, Saraswathi Complex, Malleswaram, Bangalore 560003 Mob: 9900037341 Email: kavitha@4dimensions.co.in URL: www.4dimensions.co.in URL: http://www.catalystdesign.in FRDC (Future Research Design Company) Shilpi & Associates #325, 5th Main, 1st Block, Koramangala Ltd Near P& T Colony, M M Malviya road, H No 8-3-833/105, Srinagar Colony Bangalore 560034 Mob:9886310645 Mulund, Mumbai 400 080 Hyderabad 500 073 Email: sanjay@frdc.in / info@frdc.in Mob: 9819704083 Tel: 022 - 2590 0043 Mob: 89777747665 URL: www.frdc.in Email: deepak@shilpidesigners.com Email: info@smdid.com URL: www.shilpidesigners.com URL: www.smdid.com 30, Nahur Udyog Premises Co-op Society Studio Span Spaceship Opp MDI, Mehruli, Gurgaon Road, Devidayal Industrial Estate Next to Britannia Sector -17, Gurgaon 122001 Compound, Near Rear Road Station Mob: 8800500777 Mumbai 400 010 Mob: 9870781015 Email: anuraj.studiospan@gmail.com Email:spaceship.retaildesign@gmail.com URL: www.spaceship.co.in SMD Architectural Designs Pvt Ltd DIGITAL SIGNAGE BenQ India Pvt Ltd 3rd Floor, 9B Building, DLF Cyber City, DLF Phase 3, Gurgaon 122002 Mob: 9899977276 Tel: 0124-4501-400 Email: ankita.karwa@benq.com URL: www.benq.co.in LIGHTING Coming soon at IN-STORE ASIA 2019 Argo Lighting Private Limited Cenzer Industries Ltd Focus Lighting & Fixtures Ltd 413, Orion Business Park, Ghod Bunder RD, Oval House, 2nd Floor, 1007-1010, Corporate Avenue, Sonawala Kapurbwadi, Thane 400 607 63 British Hotel Lane, Fort Mumbai Road Goregaon, East Mumbai 400 063 Mob: 9819130009 Mumbai - 400 001 Mob: 9867717594 Email: yogesh.joshi@argolighting.in Mob: 9757250303 Email: santosh@pluslighttech.com URL: www.argolighting.co.in Email: hitesh@cenzer.com URL: www.pluslighttech.com URL: www.cenzer.com Inowait J N Lighting India LLP PME Auto 234, Neo Corporate Plaza,Ramchandra Lane 234, Neo Corporate Plaza,Ramchandra Lane Plot No.3, Survey No.820/1, Village Mahim, Ext, Kaanchpada, Malad West, Ext, Kaanchpada, Malad West, Dewan Shah Ind Estate, Chintupada, New Mumbai 400064 Mob: 9829111636 Mumbai 400064 Mob: 9829111636 HDIL, Palghar 401 404 Mob: 9987735999 022-28814000 Email: info@everglowled.com Tel: 022-28814000 Email: sameer@pmealtd.com pr@hybec.net Email: info@everglowled.com/pr@hybec.net manish@pmealtd.com URL: www.everglowled.com URL: www.everglowled.com URL: pmealtd.com FIXTURE Coming soon at IN-STORE ASIA 2019 Aditac Solutions & Services Pvt Ltd Archana Engineering Accura Shelving 8, Cossipore Road, Cossipore 3/AH-1, First Floor, Cama Estate, Opposite Plot No 67, Sector-53, HSIIDC Industrial Kolkata 700002 to Kusum Masala Factory Walbhat Road area, Kundli, Sonipat 131208 Mob: 9830035904 Goregaon (East), Mumbai 400 063 Mob: 9891244453 Email: aengineering.display@gmail.com Mob: 7303707303 Tel: 022-40720000 Email: sourav@aditac.com URL: aengineering.in Email: deep@accurashelving.com URL: www.accurashelving.com URL: www.aditac.com Balaji Metal Crafts Decostyle Technics Pvt Ltd Disha Retail Fixtures (P) Ltd A/1, Chandivali Industrial Area, Behind DIC Plot No 57, Sector 1, Pithampur 299-301, Bommasandra Jigani Link road, coats of India,Chandivali, Mumbai - 72 Dhar 454775 Jigani Bangalore 562 106 Mumbai 400072 Mob: 9769200345 Mob: 9300667840 Tel: 8110 417000 Email: info@balajimetalcraft.com Email: deepesh.nagar72@gmail.com Email: shenoy@dishafixtures.com sales@balajimetalcraft.com URL: www.decstyletech.com URL: www.dishafixtures.com Elemental Fixtures Pvt Ltd Gibam India Pvt Ltd GKW Retail Solutions Pvt Ltd Plot No.29, Veerasandra Industrial Area Bhiwandi Bypass,Mumbai Nashik Highway, Plot No-84/17, Lane No-2, Mundka Udyog Electronic City Post, Bangalore 560 100 Survey no 53 Near Babosa Industrial Nagar (South), New Rohtak Road Mob: 9945678099 7760686961/62/63 Park,Village Saravali, Dist- Thane New Delhi 110041 Mob: 9810011366 Email: rk@elementalfixtures.com Mumbai Tel: 02522 281996/97/98 Email: shreesh@gkwretail.com dhiraj@elementalfixtures.com Email: kammumbai@gibam.in gvdsindia@gmail.com URL: www.elementalfixtures.com URL: controllig@gibam.in www.gibam.in URL: www.gkwretail.com URL: www.balajimetalcrafts.com January 2019 54 FIXTURE Coming soon at IN-STORE ASIA 2019 Global Display System Pvt Ltd IDX Instor By Kider India Pvt Ltd 180, G.F, Khassa No 562, Village Dera 2nd Floor, Esteem Regency Richmond New Gat 584/2, Koregaon Bhima, Tal Shirur, New Delhi 110074 Mob: 8750604747 Road, Bangalore 560 025 Pune 412 216 Email: globaldisplaysystem@gmail.com Tel: 080 4113 6711 Mob: 7447441398 kuldip@misc@gmail.com Email: dj.bangara@idxindia.com Email: mnardekar@instorindia.com URL: www.globaldisplaysystem.co.in URL: www.idxcorporation.com URL: www.instorindia.com JJ Retail Fixtures Pvt Ltd Millennium Aero Dynamics Pvt Ltd Propus Inc B 304, Sarita Bldg., Prabhat Industrial Est Village- Khandsa, Behrampur road Sector 74, Dahisar (East), Mumbai 400 068 1404, Parinee Crescenzo C38-39, G Block, Gurugram 122001 Mob:9819156584 BKC, Bandra East, Mumbai 400 051 Mob: 9810476179 Email: diya@jjretailfixtures.com Mob:9892425747 22-49185737 Email: vikas@propusinc.com jaswant@jjretailfixtures.com Email: jehan@millennium.in URL: www.propusinc.com URL: http://jjretailfixtures.com URL: www.millenium.in Renam Retail Pvt Ltd RIS Retail Solutions Pvt Ltd Rocky Steel 212, 2nd Floor, Bussa Industrial Estate, S N Kailas Business Park, B-506, Vikhroli- Powai 52, KIKA Street, Gulalwadi Marg, Peninsula, Co Park, Lower Parel Link Road, Park site,Vikhroli west Mumbai 400004 Maharashtra Mumbai 400 013 Mumbai 400079 Tel: 022-23820006 Mob: 9820291284 Mob: 9769618555 Email: shailesh@rockysteels.com Email: ravimalla@renamretail.com Email: uchil@suntopgroup.com URL: www.rockysteels.com URL: www.renamretail.com URL: www.suntopgroup.com Safe Enterprises (Insync) Satin Neo Dimensions Pvt Ltd D/372, TTC Industrial Area, Kukshet Village Plot no 108, Ground Floor Sector 44, Behind Mumbai 400703 Taj Vivanta Hotel, Gurgaon 122003 # 02, Peta Channappa Industrial Estate Mob: 9619885005 Mob: 8800577055 124-4283201-03 Kamakshi Palya Magdi Main Road Email: huzefa@insyncshopfittings.com nidhi.khanna@satinneodimensions.com Bangalore 560079 URL: www.insyncshopfittings.com satvinder.singh@satinneodimensions.com Mob: 9900037341 Space Design Furniture and Fixtures (I) Pvt Ltd URL: www.satinneodimensions.com Svarn Infratel Pvt Ltd Techno Mac Engineers The Monarch Enterprises 74 Milestone, Near Gulab Public School Syed Salley Street, 2nd Floor No.12, Tantia Jogani Estate, JR Boricha Marg, Delhi Mathura Road, Mitrol Kolkata 700 073 Opposite Lodha Excelus, Lower Parel East Palwal 121105 Mob: 9830392273 Mumbai 400011 Tel: 22 23095378 Mob: 9810141990 Tel: 0129-4294200 Email: technomacengineers@gmail.com Email: info@themonarch.in Email: avdash@svarn.com URL: www.themonarch.in URL: www.svarn.com www.eyeweardisplay.in 55 January 2019 FIXTURE Coming soon at IN-STORE ASIA 2019 Vista Retail Pvt Ltd Westwind Concepts Pvt Ltd 30-D, Pocket-F, Mayur Vihar, Phase-2 Plot -26, Sec-4, IMT Manesar Delhi 110091 Gurugram 1220050 Mob: 9811168284 Mob: 9811425610 Email: Vistaretail@gmail.com Email: namisha.arora@westwind.in vikas.ed12@gmail.com URL: www.vistaretail.in Mannequins & VM Prop Coming soon at IN-STORE ASIA 2019 Abstract Mannequin Jambudweep Impex Melfra Exhibits & V.M 298 Basement Prakash Mohalla East of 289, ( RZ 209), Syed Nangloi, Opp GH & Gala No MML- 3/B, Devidayal Industrial Kailash, New Delhi 110065 Flats Near Meera Bagh, Pancham Vihar, Estate, Darukhana, Ray Raod, Mob: 9999898307 Tel: 011-26449381 New Delhi 110 087 Mumbai 400 010 Email: charanjeet@abstractmannequins.com Mob: 9810037560 Mob:9833361909 URL: www.abstractmannequins.com Email: info@jambudweepimpex.com Email: asiartadvt@yahoo.co.in URL: www.asiartadvertising.com Machine & Material S Mannequins Inc G1, Narayan Complex, Opp Havmor Restaurant, Navragpura Ahmedabad 380 009 Mob: 9099153153 Email: piyush@3smannequins.com URL: www.3smannequins.com Praveedh Décor Pvt Ltd Silver Sign Pvt Ltd A1/2213, 3rd Phase, GIDC VAPI 3E/8, Jhandewalan Extension Delhi Gujarat 396 195 Delhi 110 055 Mob: 9833508006 Mob: 98737 01005 Email: pankaj.chandak@praveedh.com Email: meghabhaiya@gmail.com URL: www.praveedh.com URL: www.hi-sign.com Ventura International Pvt Ltd Darshan Industries 1/120, W.H.S Kirti Nagar, New Delhi B-113, Maruti Industrial Park, Naroda Road New Delhi 110 015 Old Vijay Mill Compound, Mob: 9810031122 Ahmedabad 380 025 Email: mktg@venturaindia.com Mob: 079-22110699 promotions@venturaindia.com Email: darshantape@gmail.com URL: www.venturaindia.com URL: www.bhumitapes.com January 2019 56 POP Display & Shopper Marketing Coming soon at IN-STORE ASIA 2019 Ace Enterprise AMITOJE India Brand-Mark Solutions Pvt Ltd C-223, Shreyash Indl Estate, Western Express X-28, Okhla Industrial Area, Phase -II 17 Orbit Industrial Promises Opp Hometel Highway Goregaon New Delhi 110 020 Hotel Mindspace Malad(west) Mumbai - 400 063 Mob: 9810400763 Mumbai 400 064 Mob: 9769964775 Email: amitoje@amitoje.com Tel: 022-66716671 Email: rushabh@aceenterprise.co.in URL: www.amitoje.com Email: info@brandmarksolutions.com URL: aceenterprise.co.in URL: www.brandmarksolutions.com Firefly Outdoor Media Solutions Jyoti Display Pvt Ltd Magickraft 236, A to Z industrial Estate, G K Marg Gala No A13, Dalmil Compound, Opp Tata 161, S.R Khan Compound, Vacan Phada Lower Parel West, Motors, Pelhar, Nalasopara East Road, near Vasai Phata Mumbai 400013 Mumbai 401 208 Vasai (East) Mumbai - 401 208 Mob: 9819992967 Mob:9167397805 Mob: 9820125531 Email:shahzzadamania@gmail.com Email: info@jyotidisplay.com Email: sp@magickraft.in URL: fireflyooh.com URL: jyotidiaplay.com URL: www.magickraft.in Spectrum Scan TechnoKraft Retail Solutions India Private Limited Thinkpoint The Vasai Taluka Co-op Est Ltd., Plot Unit 216/D, C Wing, Dattani Plaza East West No.64/65, Gaurai Pada, Vasai ( E ) Rose Tiles Industries, Western Express Industrial Estate, Mumbai 400 072 Thane, Mumbai 401 208 Highway, Opp Vasani Petrol Pump Mob: 9769140496 Mob: 9967404027 Kashimira Thane-401104 Email: sales@thinkpointbrands.in Email: anilm@spectrummail.com Mob: 9699964646 Email: info@technokraft.in nidhi@thinkpointbrands.in URL: www.spectrumscanindia.com URL: www.technokraft.in URL: www.thinkpointbrands.in V.D POP & Display LLP (Vijas Digital) Unit No.44/45 Next to Nallasopara Phata, Apple Industrial Hub, Near Vishwakarma Temple , N.H Highway No.8, Pelhar, Nallasopara East , Vasai - Thane 401209 Mob: 9773100650 Tel: 022- 40683700 Email: vdpop.display@gmail.com Ravi.vijas@gmail.com URL: www.vijasgroup.com Retail Tech & Digital Signage Coming soon at IN-STORE ASIA 2019 Adtech System Entasis Global Virtual Veda / Blank Slate 5/2523, Golflinks B-46, Okhala Phase Delhi Row House No 7, Satsang Complex, Upper Kowdiar, Trivandrum 695 003 Delhi 110020 Mob:9810512705 Nagar, Malad East, Mumbai 400097 Tel: 0471 2433805 Email: nikhil@entasisglobal.com Mob: 9820739965 Mob: 9847063324 jaymin@aceenterprise.co.in Email: pawan@virtualveda.in Email: mr@adtechindia.in URL: entasisglobal.com URL: www.virtualveda.in URL: www.adtechindia.com 57 January 2019 Signage & Digital Printer Coming soon at IN-STORE ASIA 2019 Caterpillar Signs Pvt Ltd H G Graphics Pvt Ltd Jyoti Sign and Display C.P House, B/H Jain Temple Usmanpura F-3/5, Okhla Industrial Area -1 Gala No A13, Dalmil Compound, Opp Tata Char Rasta, Ahmedabad 380014 New Delhi 110 020 Motors, Pelhar, Nalasopara East Mob: 9998491889 Mob: 9810280168 Tel: 011 40567440 Mumbai 401208 Email: parth@circleone.in Email: info@hggpl.com Mob: 9167397805 URL: www.cpsigns.in URL:www.hggpl.com Email: info@jyotidisplay.com URL: jyotidisplay.com Lpflex Sign Systems Pvt Ltd Mermaid Digital Pvt Ltd Shine Well International Shop No 6, Vinayak Shopping Centre, Opp No.38, Thiruneermalai Road, #37/1, Singasandra Gramathana, Shankar Temple, 1st Lane Koldongri, Near Nagalkeni Chrompet, Opp Pillar no 130 Hosur Main Road Shivai Chowk, Near Andheri Station, Andheri Chennai 600 044 Bangalore 560068 (East), Mumbai 400069 Tel: 22 2684 4020 Mob: 9987594016 Mob: 8884457003 Email: shinewellinternational@yahoo.co.in Email: lpflexashok@lpflex.in Email: praveen.s.b@mermaiddigital.com architpm20@yahoo.com URL: www.lpflex.com URL: www.mermaiddigital.com URL: www.shinewellinternational.co.in Signsutra The Flag Company D-8/2,3, Okhala Phase-II New Delhi Shop No 7, Andheri Universal Industrial New Delhi 110020 Estate Next to A H Wadia School, J P Road, Mob: 9999488061 Andheri (w) Mumbai-400058 Email: vipan@signsutra.com Mumbai 400058 Mob: 9820627530 URL: www.signsutra.com Email: flagcompany@gmail.com URL: www.theflagcompany.in January 2019 58 INTERNATIONAL Coming soon at IN-STORE ASIA 2019 Ateel Display Industries (Xiamen) EziDone Display Corporation Ltd Guangzhou Zhihua Electronic Technology Co., Ltd No.139, West Two Road, Jiutian Lake No.12, Jianye Road, Xiengbi Industrict, Jimei Taicang 215400 China 9F, No.40, Guangxin Square, Jinxiu Road, Xiamen 361022 China Mob: 86 13482238990 Economic Technology and Development Mob: 86 15260225950 Email: only@ateel.net Email: willie.liu@ezidoneretail.com District, Guangzhou 510000 China URL: www.ateel.net URL: www.ezidonegroup.com Mob: 86 13824626989 tan@gz-zhihua.com URL: www.gz-zhihua.com Hangzhou Dunli Store & Display Fixtures Co.,Ltd Inspector Cloud Jiangsu Golden Oysters Pioneer Metal Corporation Skolkovo Centre, Nobel Str 7-14 No.1, Dunli Road, Renhe Street, Yuhang Moscow 143026 Russia No.1, Xingsheng Road District, Hangzhou 311107 China Mob:79622421777 Changsi Industrial Park, Sihong County Mob: 86 13777446125 Email: bernov@inspector-cloud.com Suqian 223900 China.Mob: 86 13306237578 Email: kevin.ye@dunli.com URL: www.inspector-cloud com Email: jiangsujinmuli@163.com URL: www.dunlidisplay.com Jiangxi Eco Industrial Co Ltd URL: www.jiangsujinmuli.cn Shanghai Digital Balance Electronic Co.,Ltd Shenzhen Scangle Technology Co Ltd Gongxing Industrial park 22 Building, Tianxian Road, Nanchang #788, Songxiu RD, Qing PU District, 8F, Keshengzhichuang Building A, Shiqing Nanchang 330100 China Shanghai 201703 Road, Longhua District, Shenzhen 518109 Mob: 86 18079119222 Mob: 86 13916342055 China Mob: 86 18688706964 Email: lgp@jxecobox.com Email: 62617580@163.com Email: sales2@scangle.com URL: www.jxecobox.com URL: www.dbbalance.com URL: www.scangle.com Suzhou Hongyuan Business Equipment Taizhou Eko Plastics Co Ltd Xiamen Trade Concepts Pty Ltd No 1501-8, Gongren Road, M&O Building inside Jinshan Ind area, Fushou Village, Shanghu Town, Changshu Jiaojiang District, Taizhou 318000 Longchi Avenue, Taiwanese Investement city, Jiangsu Province, Changshu 215500 China Zone, Zhangzhou 363107 China China Mob: 86 13915782999 Mob: 86 13968685211 Mob: 86 18065618551 Email: andy@hongyuanshelf.com Email: info@ekomannequin.com Email: kylin@cndisplay.com URL: www.hongyuanshelf.com URL: www.efeelco.com Xiamen Kainan Exhibition Products Co., Ltd 163-167, Tianfeng Road, Jiemi District,Xiamen, Fujian, Xiamen 361021 China Mob: 86 15069675598 Email: ding@chenminggroup.com URL: www.kndisplay.com 59 January 2019 Retail Solution Providers Argo Lighting Pvt Ltd 413, Orion Buisness Park, Ghodbunder Road, Kapurbawdi, Thane (W) 400607, Maharashtra, India Mob: +91-9819130009 Email: info@argolighting.in www.argolighting.in Avery Dennision 201, A Wing Corporet Center, Opp Site Trade Star Bldg, Andheri Kurla Road , Andheri E Mumbai - 400 059 Tel: +91-9819244387 akanksha.nishat@ap.averydennision.com www.averydennision.com Elemental Fixtures Pvt Ltd Works Plot No.29, Veerasandra Industrial Area, Electronic City Post, Bangalore Tel: +91 77606 86961/62/63 Email: info@elementalfixtures.com www.elementalfixtures.com Focus Lighting & Fixtures Pvt Ltd A 1007-1010, Corporate Avenue, Sonawala Road, Goregaon East, Mumbai - 400 063 India Tel: +91-22-2686 5671 Email: info@pluslighttech.com www.pluslighttech.com/trix.co.in Fuji Film Prestige Palladium Bayan 6th Floor Door No 129 To 140 Greams Road Chennai 600006 Mob: +91-9619265633 Email: mona.pahuja@fujifilm.com www.fujifilm.com Renam C15, Arihant Industrial Estate, Behind Parmar Tech, Vasai Phata, Vasai East Mumbai - 401208 Tel: +91 9820615662 Email: ragesh@renamretail.com www.renamretail.com Gardler Lighting India Pvt Ltd No.826, The Corporate Centre, 8th Floor, Nirmal Lifestyle, LBS Marg, Mulund, Mumbai - 400 080 Mob: +91-97426 86663 Email: info@gardlerlighting.com www.gardlerlighting.com Abstract Mannequins 298, Prakash Moholla East of Kailash, New Delhi Tel: +91-11-2623 3457 Mob: +91-9999898307 Email: abstractmannequins@yahoo.co.in www.abstractmannequins.com Royallux Lighting (ILC) D-234, Sector 63 201301 Tel: +91 8860009222 Email: ishween@ilc.world www.ikioledlighting.com Clone Mannequins D-9/4, Okhla Industrial Area, Phase New Delhi - 110 020 Tel: +91-9810009101 Email: clone@clonemannequins.com www.clonemannequins.com Satco Lighting 590, School Road Anna Nagar Wast Extn Chennai 600 101 Mob: +91-9840726785 Email: rohit@satcolighting.net www.satcolighting.net Retail Design Firms Dolphins Steel Arts 41, Gokuldham, Fulpura Highway Road, Sidhpur - 384151 Gujarat Mob: 996359014 Email: dolphinsindustries@gmail.com Kalatmak Spatial Systems Pvt Ltd Plot No.7E, KIADB Industrial Area Pillagumpe, Chintamani Road, Hoskote, Bangalore Rural- 561142, Karnataka Tel: +91-80-27900346 / 27971218 Email: rajesh@kalatmakss.com www.kalatmakss.com Kingsmen Fairtech Interiors Pvt Ltd B-1 Extn F-1 Mohan Cooperative Ind Area New Delhi-110044 Mob: 8826892123 Direct: 46606123 Email: anoj@kfi-india.com www.kingsmenindia.in Ankur Lighting E-13 East Of Kailash, New Delhi 110 065 Tel: 011-47220000 / 65 9810139863 Email: sales@ankurlighting.com www.ankurlighting.com January 2019 Machine & Material Alu Décor Suite No 52, 5th Floor, 1,R.N.Mukherjee Road Kolkata-700001, West Bengal Mob: +91 9903090571 Email: b.nandi@aludecor.com www.aludecor.com 60 Mannequins PMC – Harshil Khichadia Ground floor, We work, Raheja Platinum, Sag Baug Road, Off Andheri Kurla Road, Andheri East, Mumbai – 400059 India Mob: 7021244780 Email: pmc@harshilkhichadia.in Shilpi & Associates 30, Nahur Udyog Premises Co-op Society Ltd., M M Malviya Road, Near Telephone Exchange, Mulund West, Mumbai-400080 Mob: +91 9819704083 Email: deepak@shilpidesigners.com www.shilpidesigners.com Space-X Ground Floor, A2314, Greenfield Colony, Faridabad – 121010 India Mobile: 99100 52028 Email: vivek@space-x.co.in Signages & Graphics HG Graphics Pvt Ltd F-3/5, Okhla Industrial Area – I New Delhi-20 Tel: +91-40567440 Mob: +91-9810280168 January 2019 Email: harjeegandhi@hggpl.com www.hggpl.com LPFlex Sign Systems India Pvt Ltd No.38, Nagalkeni, Thiruneermalai Road, Chrompet, Chennai - 600 044 Tel: +91-44 4554 2666 Email: info.india@lpflex.com www.lpflex.com VM & Props Eye Candy Visuals Pvt Ltd A-238, Okhla Industrial Area, Phase 1, 62 New Delhi - 110 020 Tel : 011-41650168 / 46026168, Mob: 9999684952 www.ecvindia.com Ozeca A-191,2nd Floor Defence Colony New Delhi 110024 Mob: +91-9818846795 Email: saurabh@ozecaindia.com www.ozecaindia.com ... fast?” Visual Merchandising & Retail Design Volume 14 Issue January 2019 EDITOR & PUBLISHER SR ASSOCIATE EDITOR ASSOCIATE EDITOR SR REPORTER DESIGNER I don’t know about you, but for us at VM&RD it. .. talent in retail design and visual merchandising The last edition of the event in 2018 witnessed the presence of 150+ exhibitors showcasing their products and services to 7579+ visitors and 240+... Indian retail industry and the VM&RD Awards, which recognizes talent in retail design and visual merchandising The last edition of the event in 2018 witnessed the presence of 150+ exhibitors showcasing