HOW THE ESSENCE OF VIETNAMESE FOOD COME TO GLOBAL UK, BELGIUM, NETHERLANDS & GERMANY BY GROUP The Asian Cuisine How culture integration creates success Korean Spicy Noodles Japanese Soba Noodles Indonesia Fried Noodles WHAT ARE THE COMMON PATTERN? THE NATIONAL CULTURE AMBASSADOR THE FAST & CONVIENCE THE ESSENCE OF ASIAN FLAVOUR THE ALL DAY RECIPE LOOK BACK, WHAT WE HAVE phở The traditional taste with the modern manufacturing process where to play? 01 the category snapshot In Germany Noodles Will Retain Their Position for the Foreseeable Future Noodles are predicted to continue to see positive development, again benefiting from the trend towards Asian cuisine In UK Convenience Is the Key British consumers demand more on-thego and easy-to-prepare product solutions Noodles, with cups or pouches, fit perfectly in the convenience trend In Belgium Stable but Adventurous Consumption It is eager to discover new flavours, the exotic meal trend is encouraging Belgians to ask for new formats or recipes In Netherlands Instant Noodle Growth Instant noodle cups and instant noodle pouches will be influenced by the major trends about demand for convenient and easy to prepare food has increased Germany, France, Italy, and the United Kingdom were the markets with a combined value of US$367 billion that is potential Source of Business Germany, UK, Belgium & Netherlands market are all potential Let’s tape into a RELEVANT USAGE OCASSION! how to play? 04 our winning strategy When did u eat INSTANT NODDLES? MORNING NOON NIGHT morning the quick choice without effortdemanding for early morning noon the best solution for the break without timeconsuming to continue the half of your day late night the friend who stand by u for a long night to maintain the energy Why have to choose when we own all? Pho can be eaten for breakfast, lunch or dinner; indeed at any time of day Pho can be eaten when you are feeling happy, sad, nostalgic, sick, well or just plain hungry Phở gives nourishment and pleasure to anyone who sits down to enjoy a bowl NO MORE SUFFER, PHỞ IS HEALTHIER, MORE PLEASURE Category Offer The Fast & Convenience Solution for the busy life NOURISHING ALL THE LIFE RUSH MOMENT Brand Deliver Vifon nourishes all the rush moment of life Consumer truth The harsh life that lacking of the pampering food OUR STATEMENT Who we choose What their need Differentiate by RTB young adult, 18 – 29+ years old, key cities, BCD+ income THE FOOD SOLUTION FOR BUSY LIFE THAT PAMPERING ALL OF YOUR BUSY MOMENT Own the eating attitude of national culture The legacy in local instant noddle THE FAST & CONVIENCE LIFESTYLE, DIVERSITY ORIENTED, ASIAN CUISINE ENTHUSIASM The iconic representation for vietnamese food culture THE INITIAL LAUNCHING THE 1st STEP AWARENESS THE 2ND STEP CREDITABLY THE 3RD STEP PENETRATION THE BUSINESS MODEL THE JOURNEY FROM PRODUCT-CENTRIC TO EXPERIENCE-CENTRIC HOW AN FAST & PACKED FOOD BRING EXPERIENCE? THE PHỞ GALLERY THE PHỞ FLAGSHIP STORE ... happy, sad, nostalgic, sick, well or just plain hungry Phở gives nourishment and pleasure to anyone who sits down to enjoy a bowl NO MORE SUFFER, PHỞ IS HEALTHIER, MORE PLEASURE ... AMBASSADOR THE FAST & CONVIENCE THE ESSENCE OF ASIAN FLAVOUR THE ALL DAY RECIPE LOOK BACK, WHAT WE HAVE phở The traditional taste with the modern manufacturing process where to play? 01 the category snapshot