THỰC TRẠNG ỨNG DỤNG CÔNG NGHỆ THÔNG TIN VÀO QUẢN LÝ TẠI CÔNG TY CP BIA HÀ NỘI – HẢI PHÒNG TABLE OF CONTENTS CONCLUSION: .11 REFERENCE 11 Management of Information system study files of Dr Nguyen Van Thoan 11 Documentary of : Hanoi-Haiphong Beer Joint stock company 11 Management Information System- NguyenThiKimOanh I Introduction about enterprise: Hanoi-Haiphong Beer Joint stock company Address: No 16 Lachtray Street, Ngoquyen District, Haiphong city Telephone: 0313.640.681 Fax: 0313 845.157 Hanoi-Haiphong Beer Joint stock company was formed on the basic of Vanhoa Ice Company which was established in 15 June 1960 according to the Decision No.150/QĐUB of People committee of Haiphong city On 23th September 2004, Hai Phong City People's Committee launched Decision No 2519/QDUB which converted Hai Phong Beer Company as a State to Haiphong Beer Joint stock company Haiphong Beer Joint stock company was established with a charter capital of U.S $ 25.5002 billion, with shareholders' equity ratio is 65% state-owned, the shareholder's equity in the business of 29.5%, of which outside shareholders is now 5.5% Haiphong Beer Joint stock company operated as a joint stock company by the certification of business registration number 0203001024 by Department of Planning and Investment in Hai Phong City on 20 th September 2004 In October 2005, Hai Phong City People's Committee agreed to the transfer of funds in the State Corporation Hai Phong Beer Company Beer - Alcohol - Beverage Hanoi (as notified by the 4510/UBND-KHTH, dated 24 August 2005) and the Board of Directors of the Corporation Beer - Alcohol Beverage Hanoi agreed to accept transfer of the state capital of Hai Phong Joint Stock Company beer (No 06 45/QD-TCKT / 09/2005) JSC joined Haiphong beer Corporation Beer - Alcohol - Beverage Hanoi operating as the parent company - subsidiary According to the resolution of the Extraordinary General Meeting of Shareholders of JSC meeting on 23 October 2005 Haiphong Beer: Beer Joint Stock Company was renamed to Hanoi-Haiphong Beer Joint stock Management Information System- NguyenThiKimOanh company, with some capital of 25.500.200.000 VNĐ, including capital ratio of public shareholders by the Corporation Beer - Alcohol - Beverage Hanoi holds 65% of the shareholders' equity in the business of 29.5 % foreign capital to shareholders is 5.5% II Actual situation of IT application in Hanoi-Haiphong Beer Joint stock company: According to the report of technical office, the IT application in HanoiHaiphong Beer Joint stock company is at the second phase of applying IT in enterprise First phase Second Phase Third Phase Forth phase Equipping IT Strengthens the use Using IT to improve Investing to change infrastructure company in of e-office software the effectiveness of the enterprise, make and management administration and the advantages in software production the competition All staffs have computer or laptop, which were equipped by the company Going along with the Internet connection, the company has Local area network (LAN) All senior managers use email to communicate with their junior staff as well as their partners Besides office software, company also use a number of other popular software such as SPSS (Statistical package for social science) to analyse the business data, accounting software MISA and so on Candidates who apply to company must meet the minimum requirement about informatics and English However, there are still a number of weaknesses in the IT implementation of Hanoi-Haiphong Beer Joint stock company such as disjointed and unprofessional management which leads to the flow of information in the company is inaccurate and untimely, the lack of attention to IT application from the senior managers In general, it can be said that that the IT application in Hanoi-Haiphong Beer Joint stock company are just the investment in IT equipment and the use of e-office software and some Management Information System- NguyenThiKimOanh management software There is a lack of overall solutions such as resource management software Informal documents, paper, contents such as edocuments, email, messages, calendars, minutes, voice mail, web content as well as data from transfer are not well arranged, which make users meet difficulties when they want to use or access it Another problem in the IT implementation in Hanoi-Haiphong Beer Joint stock company is the IT skills of staff Most of staff are ola and only can use simple IT application in doing their work They are not regularly training and educated IT skills and knowledge Besides, the company also have not a strategy to recruit and build a skilful IT staff in order to improve the use of IT in the company Now, Hanoi-Haiphong Beer Joint stock company has only one staff who bear responsibility for the company’s IT application In addition, the website of company can only provide some information about the company and its operations There is an array of disadvantages in the website such as complicated …, the communication with users is low, website security is not paid attention enough, the lack of e-commerce, advisor and internet banking All sales of company are undertaken through traditional ways or by the system of agencies III SWOT of IT and E-commerce in Hanoi-Haiphong Beer Joint stock company: * Strengths: - A well-known brand with a lot of customer * Weaknesses: - A low level of staff’s IT skills, - IT equipments are out-modelled - The budget for IT application is insufficient * Opportunity: - The online payment has been increasingly expanded Management Information System- NguyenThiKimOanh - Customers and partners also concern on using IT and e-commerce - Government has a lot of policies stimulating the use of IT in enterprise * Threats: - Competition with other domestic and international beer companies - Higher requirements by customer - Website security and partner’s reliability are important problems when using e-commerce - The legal system and documents about e-commerce are not clearly and closely Comparing with other competitors: Vietnamese beer market is extremely exciting with a number of companies such as Vietnamese Beer limited company, Hanoi beer and wine corporation, SABECO company and so on However, according to the latest report, there is no beer company having e-commerce Therefore, if Hanoi-Haiphong Beer Joint stock company could build and develop an ecommerce, they will be the vanguard in this field Experience and lesson from other domestic and external beer companies: Experts indicated that there 10 popular mistakes that companies often make when building and developing the e-commerce namely: - The website is not well-designed - The website is not used for the right aims and target - Difficulties when customers want to sale on the website - There is no advertisement about the website - The quality of customer services is low - The products are not suitable - There are no long-term targets for the development of companies - The service speed is slow - There is no distinction Management Information System- NguyenThiKimOanh - There is a lack of security in e-commerce It can be seen that security is one of the most important problems in ecommerce From the experiences and lessons from other companies, we can point out some solution that companies should concern if they want to ensure the security in e-commerce such as: - Enhancing security of transactions: To this, companies can refer to a number of solutions such as data encryption, electronic signature, envelope number and certificate authorities - Storing data in various forms many places: in order to prevent the risk of danger by natural disasters, unexpected incidents or terrorist act of war that data were stored in electronic commerce a number of places is important and meaningful This brings about the safety and continuity of online business operations - Using anti-virus software: Virus is always threats to the enterprise when they e-commerce The destruction of the virus cannot be predicted Hence, in order to combat the onslaught of computer viruses, companies need to install the effective anti-virus software and update to prevent the newest virus - Insurance: The above measures are necessary to prevent the risk of uncertainty in e-commerce But no matter companies applies what measures, they cannot ensure about the safety because there are a great number of threatens So, in order to ensure safety during online transactions, in addition to applying the above measures, the enterprises should participate in the risk premium on-line business Currently, a number of foreign insurance companies has launched a new premium service "Insurance Internet - Internet insurance" is right on the Internet Solutions to the IT and e-commerce implementation of other companies: Management Information System- NguyenThiKimOanh Derek Gehl, an expert of E-business Entrepreneur magazine and CEO of the Internet Marketing Center offers steps to building and developing successful online business systems such as: - Searching for and meeting the needs of the customers: Firstly, the company must be a good performing market research before be able to offer these products to suitable with the market and pass competitors - Creating suitable offers: On website, the information will the work instead of sellers, focusing on how the company's products can meet the needs of shoppers Thinking like a customer and ask that "What's in it for me?" - Designing and constructing website: web site is the company's front-line stores, so companies should sure that website is friendly with customers There are a few important factors that companies’ IT staff built need to concern: Using simple fonts like Arial on bright or light colour, designing a website that user can easily use and search, all factors should be clear and simple, only use images, sound or video if they can indicate the content we want, putting on offer choices in order to collect more addresses email - Using the searching tool to navigate the target customers to the website: Not only attracting a numerous people for a while, but once you determine the most effective keywords, you can use them through sales copy and website passwords in order to improve the ranking of search results web page - Constructing professional reputation to attract more people to the site: People use the internet to find information If you provide valuable information for other sites to use - and include links back to your site - you will entice more people - Using the power of email marketing to communicate with people and turn them into customers: when building a website lists choose (opt-in list), the company is creating one of the most valuable assets that the online Management Information System- NguyenThiKimOanh business can have - permission to send email to everyone Anyone on the company's website and selected to participate in the company's list is always the most potential customers And there is no better tool than email to effective business contacts with customers - Increasing the income of the business through encouraging loyalty: One of the most important principles of internet marketing it is important is to develop sustainable value to each customer Report indicated that at least 36% of those who had purchased products or services of the company would buy it again if the company maintains contact with them then - Starting a program alliance to increase sales and profits: Once the business begins to stabilize, it will be time to make an alliance program The alliance partners are who promote the company's products on their site with a price reduction The alliance is the simplest method and easy to develop an online business It can be seen that improving website in order to meet the need of ecommerce is very important There are some solutions that companies using e-commerce system business should use to create a successful website such as informing where customer is, classifying diverse products, showing all product types on the same page, these information show as much detail as possible, share useful information, book search bar in the position to see, illustrating the company's warehouse, message date thereof are sold out, vivid visual, turning offers various brands and at last but a reaffirmation of email transactions to their customers have successfully traded IT and e-commerce strategies: By analysing the current situation and SWOT of the company’s IT implementation, the Technical office proposes the following specific Management Information System- NguyenThiKimOanh strategies to promote information technology applications and the development of e-commerce activities in the period 2012 - 2016, vision to 2020 as follows: - Combining information technology with business to ensure growth and innovation for the company - Construction of e-commerce systems, online sales through website - Ensure visibility throughout the organization chart of the company, along with a mastery of technology to become a change agent for the business, gradually moving into the role and organization of business strategy - Dispersion of company resources sensibly, and switch the focus from the efficient management and cost-cutting to creating new ways to increase the competitiveness of companies - At the forefront of change, investment by focusing your energies on business processes, relationships, flow of information and services; - Researching all possibilities to cut costs by looking at information technology as a way to provide flexible solutions and efficiency, such as to take advantage of virtualization technology to make the multiple workspaces, while ensuring maximum efficient exploitation of the application, or software models is a service (Software as a Service - SaaS) - Embracing and efficiently exploiting social media to help promote the image of the product, brand - Building a team of information technology professionals for high quality companies From these specific strategies, IT office asks senior manager of Hanoi - Hai Phong beer company to focus on main contents, which are building an ecommerce system on the website and improving the quality physical facilities, human resources service of information technology and business services of the company Plan and timetable: Management Information System- NguyenThiKimOanh 8.1 Works and timetable: From these strategies indicated above, the technical room building plans to deploy information technology applications, e-commerce distribution company's beers Hanoi - Hai Phong as follows: Nội dung triển khai Triển khai Increase IT skills for company’s January staff 2012 STT hoàn thành Kết qua Juy 2012 Establish IT office - Recuit staffs that have high level of IT skills, establish IT office January June with new staffs 2012 2012 who have bachelor of July July 2012 January 2012 January 2012 January 2013 March 2012 January 2013 December 2012 January 2012 July 2013 January 2013 january 2013 July 2014 January 2013 July 2014 January IT or higher - Training IT skills for staff Modernize IT infrastructure - Conduct a survey about IT infrastructure - Equip IT infrastructure Build up e-commerce system - Renew website - Build up online payment - Build up security system 2013 - Build up customer service staff for February e-commerce 2013 8.2 Expenditure: - Enhance IT infrastructure for the company's efforts to: + Employing IT staffs: 18 million VND / scale + IT equipment for the office: 30 million VND 10 2014 March 2013 IT certification Report Modern IT infrastructure New website Online payment system Security contract Customer service staff Management Information System- NguyenThiKimOanh + Educating and training for IT staff: 50 x 500,000 VND / person / department = 25,000,000 VND - Modernizing IT infrastructure: 1,000,000,000 VND - Construction of e-commerce system: 500 million VND CONCLUSION: The developing of human being's creations seems non stopping We annualy supplied a big number of: Hanoi-Haiphong Beer Joint stock company Belonging the E-World developing trends, Vietnamese managers realized the importance of IT & Communicational Techologies (CT) to the developments of Productivity, Commercial Term of Economy, the payment term of banking, the approach ways of education and E-business trend of commodity Nowadays, with the developments of IT & CT with smartphones touch screens, to supplying tools for jobs, and moreover, people seem to spend more time infont of computer screen So that, E-business term is a suitable and signifcant term to brand recognization, to advertise goods or service The convinent and cheap tools of communication for working, such as: Email, YM talk and Group chat via Facebook, gmail., skype Being a maneger as well as a educational expert, I myself realize the importance of IT to Eductaion Developments, Business Developments and Society Developments I am grateful admire the efforts of Dr Nguyen Van Thoan for his lectures REFERENCE Management of Information system study files of Dr Nguyen Van Thoan Documentary of : Hanoi-Haiphong Beer Joint stock company 11 Management Information System- NguyenThiKimOanh 12 ... measures are necessary to prevent the risk of uncertainty in e- commerce But no matter companies applies what measures, they cannot ensure about the safety because there are a great number of threatens... implementation of other companies: Management Information System- NguyenThiKimOanh Derek Gehl, an expert of E- business Entrepreneur magazine and CEO of the Internet Marketing Center offers steps to building... improving website in order to meet the need of ecommerce is very important There are some solutions that companies using e- commerce system business should use to create a successful website such