.. .Franchising FOR DUMmIES 2ND ‰ EDITION by Michael Seid and Dave Thomas Praise for Franchising For Dummies, 2nd Edition “It is increasingly important that... International Franchise Association Franchising FOR DUMmIES 2ND ‰ EDITION by Michael Seid and Dave Thomas Franchising For Dummies , 2nd Edition Published by Wiley Publishing, Inc 111 River St... strategically referenced and explained in Chapter 2 Franchising For Dummies, 2nd Edition It is with gratitude and respect for Dave s contributions both to Franchising For Dummies and to the franchise